Talk Event to be Held at Shibuya Hikarie 8F D&DEPARTMENT on July 3 (Fri)!

HUIS, an apparel brand using Enshu woven fabrics, will hold a commemorative talk live event titled "Clothing of the Future Drawn from Production Areas and Creators" on July 3, 2026 (Fri) at "8/COURT" on the 8th floor of Shibuya Hikarie, to celebrate the publication of the book "Choice of Apparel Originating from Production Areas" (Nikkan Gendai/Kodansha).

[Talk Event Overview]

Date: July 3, 2026 (Fri)

Time: 7:00 PM - 8:30 PM (Doors open at 6:30 PM)

Venue: 8/COURT, 8F Shibuya Hikarie (2-21-1 Shibuya, Shibuya-ku, Tokyo)

Speakers: Shinya Miyaura (President, Itohen Inc.)

Miho Kuroe (Director, D&DEPARTMENT)

Masaki Matsushita (President, HUIS Inc.)

Capacity: 90 seats (Additional seats added due to high demand, currently accepting more applications)

In recent years, new movements have emerged in various textile production areas across Japan, with businesses directly delivering the appeal of local technologies and materials to consumers, rather than relying on traditional subcontracting. Under values different from mass production and mass consumption, clothing production that is backed by artisans' handwork, techniques passed down through generations, and the lives of the people working there is now attracting significant attention.

This event will feature Shinya Miyaura, President of Itohen Inc., who has visited textile production areas nationwide and continued to connect them with apparel; Miho Kuroe, Director of D&DEPARTMENT, who has promoted manufacturing from various regions of Japan from a long-life design perspective; and Masaki Matsushita, President of HUIS. They will discuss the technologies and landscapes remaining in production areas, the words of the creators, and the potential of manufacturing rooted in local communities.

Speakers

Shinya Miyaura / President and Curator, Itohen Inc.

After graduating from university, he began visiting textile production areas across the country as a curator. In 2013, he opened "Sekiso," a community space in Tsukishima, Tokyo. In 2016, he became a specially appointed visiting professor at Nagoya University of Arts. Since the company's founding, he has visited over 200 factories annually, disseminating the appeal of textile production areas through schools, media, and spaces, and connecting them.

Miho Kuroe / Director, D&DEPARTMENT

Joined the D&DEPARTMENT PROJECT in 2012. Since the same year, she has been in charge of planning and operating "d47 MUSEUM," Japan's first regional design museum that rediscovers the "uniqueness" of all 47 prefectures at Shibuya Hikarie 8/. She selects and curates designs, crafts, and products from all over Japan. Since 2019, she has overseen the operation of 14 stores in Japan and abroad as Director of the Shop Division.

Masaki Matsushita / President, HUIS Inc.

Born in Hamamatsu City, Shizuoka Prefecture. After graduating from university, he worked for the Hamamatsu City government, primarily involved in the promotion of agriculture, forestry, and fisheries. Later, he encountered "Enshu woven fabric," a traditional fabric used in high-end apparel, and was captivated by its excellence. In 2014, together with his wife Ayumi Matsushita, he began planning and operating as a production-area-based brand director in Hamamatsu, involved in information dissemination, sales, and all events.

Enshu Woven Fabric Apparel Brand "HUIS"

An apparel brand based in Hamamatsu City that produces all its products using Enshu woven fabrics. It operates showrooms in 7 locations nationwide, has approximately 80 retail stores, and participates in events domestically and internationally. Leveraging the advantages of the Enshu production area where old-fashioned shuttle looms still exist, the brand focuses on producing products with the special texture and functionality created by shuttle looms, gaining fans across the country. Unlike ordinary apparel brands, it produces and disseminates information about products that promote the production area and industry.

Published the book "HUIS's Clothing Production -How a Production Area Brand from Enshu is Changing the Apparel Industry Norms-" (Shufu to Seikatsusha) in March 2024, and the book "Choice of Apparel Originating from Production Areas -The Challenges and Trajectory of HUIS, an Enshu-based Apparel Brand Challenging Industry Norms-" (Nikkan Gendai/Kodansha) on May 15, 2026.

View Details

Shibuya SHOWROOM: Inside garage, 9F Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo

Marunouchi SHOWROOM: 4F Marunouchi Building, 2-4-1 Marunouchi, Chiyoda-ku, Tokyo

Yokohama SHOWROOM: Inside noni, 3F Yokohama Bay Quarter, 1-10 Kinkocho, Kanagawa-ku, Yokohama, Kanagawa Prefecture

Tachikawa SHOWROOM: Inside Rust, E2-208 Green Springs, 3-1 Midori-cho, Tachikawa-shi, Tokyo

Nagoya SHOWROOM: Inside garage, 3F Global Gate, 4-60-12 Hiraiike-cho, Nakamura-ku, Nagoya, Aichi Prefecture

Toyohashi SHOWROOM: Inside garage, 17 Akebono-cho Minamimatsubara, Toyohashi-shi, Aichi Prefecture

Osaka SHOWROOM: Inside garage, 3F KITTE Osaka, 3-2-2 Umeda, Kita-ku, Osaka, Osaka Prefecture

HUIS is characterized by its product development centered on Enshu woven fabrics, woven on precious old-fashioned "shuttle looms" that still exist in the Enshu production area. It is a production-area-based apparel brand started in 2014 by Masaki Matsushita (President), who was previously involved in industrial promotion as a former Hamamatsu City official, and his wife. Books "HUIS's Clothing Production" (2024, Shufu to Seikatsusha) and "Choice of Apparel Originating from Production Areas" (2026, Kodansha) have been published.

The "Shibuya Showroom" on the 9th floor (inside garage) of Shibuya Scramble Square is the flagship store, bustling with domestic and international visitors. "Enshu woven fabric" has long been known in the industry as a high-quality fabric for luxury shirts worldwide. HUIS's fabric, woven slowly over 20 to 30 times the usual time, possesses a special texture and functionality.

SNS

HUIS onlinestore: https://1-huis.stores.jp

Instagram: https://www.instagram.com/1_huis

facebook: https://www.facebook.com/huisenshu

X: https://x.com/1_huis

YouTube: https://www.youtube.com/channel/UCLrebj-XFaipt0rfw6K5MFQ

Projects

[Sewing/Weaving/Knitting] Hobonichi x HUIS

https://1-huis.com/hobonichi

Shin R25 x HUIS

https://1-huis.com/interview

Enshu Woven Fabric x Kurumeki Rice Terraces Project

https://1-huis.com/kurumeki

HUIS x Nagoya Kuromon-tsuke Someyama Katsumi Dyeing Project

https://1-huis.com/renew

Adult Clothing Choices Start from the Production Area!

https://1-huis.com/talk_sanchi

HUIS's Relaxed Radio

https://1-huis.com/yurufuwa_radio