Conveying the Value of Enshu Textiles to the World! Enshu Textile Brand HUIS Holds First POPUP in Singapore
Key facts
- Conveying the Value of Enshu Textiles to the World! Enshu Textile Brand HUIS Holds First POPUP in Singapore
- Apparel brand HUIS, which uses Enshu textiles, will hold its first POPUP event at "LUMINE Singapore" within the "Raffles City" complex in central Singapore. This is the first solo event in Singapore for HUIS, which has been promoting the appeal of Enshu textiles overseas. The event was realized due to strong interest and requests for sales from local visitors at the "Hamamatsu Fair in Singapore" held last year, and in collaboration with "LUMINE Singapore," which aims to promote excellent Japanese products and culture globally. The venue will feature products that leverage the lightness and texture unique to Enshu textiles, suitable for Singapore's warm climate.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Apparel brand HUIS, which uses Enshu textiles, will hold its first POPUP event at "LUMINE Singapore" within the "Raffles City" complex in central Singapore. This is the first solo event in Singapore for HUIS, which has been promoting the appeal of Enshu textiles overseas. The event was realized due to strong interest and requests for sales from local visitors at the "Hamamatsu Fair in Singapore" held last year, and in collaboration with "LUMINE Singapore," which aims to promote excellent Japanese products and culture globally. The venue will feature products that leverage the lightness and texture unique to Enshu textiles, suitable for Singapore's warm climate.
- Citation
- Conveying the Value of Enshu Textiles to the World! Enshu Textile Brand HUIS Holds First POPUP in Singapore (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Apparel brand HUIS, which uses Enshu textiles, will hold its first POPUP event at "LUMINE Singapore" within the "Raffles City" complex in central Singapore. This is the first solo event in Singapore for HUIS, which has been promoting the appeal of Enshu textiles overseas. The event was realized due to strong interest and requests for sales from local visitors at the "Hamamatsu Fair in Singapore" held last year, and in collaboration with "LUMINE Singapore," which aims to promote excellent Japanese products and culture globally. The venue will feature products that leverage the lightness and texture unique to Enshu textiles, suitable for Singapore's warm climate.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 17:10
- 🔍 Collected: June 12, 2026 at 08:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (8h 31m after Collected)
HUIS Inc. (Kamigaya-cho, Chuo-ku, Hamamatsu City), an apparel brand that develops products using Enshu textiles, will hold its first POPUP event at "LUMINE Singapore" in the "Raffles City" complex in central Singapore, starting Monday, June 22, 2026.
HUIS has previously held POPUP events in Paris, France, and Taiwan, promoting the appeal of Enshu textiles overseas, but this will be the first POPUP event held in Singapore.
Event Period: Monday, June 22, 2026 - Sunday, July 19, 2026
Venue: LUMINE Singapore, 1st Floor, Raffles City, Singapore
Location: 252 North Bridge Rd, #01-01 Raffles City, Singapore 179103
Background of the Event
At the "Hamamatsu Fair in Singapore" held in August last year, organized by Hamamatsu City, the Enshu textile-origin apparel brand HUIS (House) exhibited HUIS products and gave a presentation on Enshu textiles. At that time, high interest was received from local visitors, and many voices expressed a desire for sales in Singapore.
Furthermore, due to the realization of collaboration with LUMINE Singapore, which upholds the concept of "promoting excellent products and culture from various regions of Japan to the world," this solo POPUP event, the first in Singapore, has been realized.
Event Details
The venue, "LUMINE Singapore," is located within "Raffles City," a complex facility directly connected to City Hall MRT station. Raffles City is one of Singapore's premier mixed-use developments, integrating a luxury hotel, offices, and commercial facilities, and is known as a place visited by many tourists from both within and outside the country, as well as local business people. LUMINE Singapore, in particular, is bustling with visitors as a store that disseminates cutting-edge lifestyles and culture, featuring the first "Blue Bottle Coffee" in Singapore.
At this POPUP, products that utilize the lightness and texture unique to Enshu textiles, suitable for Singapore's warm climate, will be offered, conveying the appeal of Enshu textiles to the people of Singapore.
During the event period, three staff members from Japan will visit for observation, and the filming crew from the popular series "Adult Fashion Choices Start from the Production Area!" on the HUIS YouTube channel will also accompany them, with the exhibition details to be released later.
HUIS will continue to promote the appeal of Enshu textiles both domestically and internationally, and engage in activities to convey the value of Japan's textile production areas.
LUMINE Singapore Press Release Material
d158371-30-de1d4ff2521358bcef76438018f7caf7.pdf
Interior view of LUMINE Singapore
Scenes from the "2025 Hamamatsu Fair in Singapore"
Example products planned for the POPUP
Enshu Textile Apparel Brand "HUIS (House)"
An apparel brand based in Hamamatsu City, producing all its products from Enshu textiles. It operates showrooms in 7 locations nationwide and is handled by approximately 80 retailers, in addition to events domestically and internationally. Leveraging the advantage of the Enshu production area where old-style shuttle looms still exist, the company focuses on producing fabrics with a special texture and functionality created by shuttle looms, gaining fans across the country. Unlike general apparel brands, it focuses on product creation and information dissemination that promotes the production area and industry.
Published "HUIS's Clothing Making - How a Production Area Brand from Enshu is Changing the Apparel Industry Norms" (Shufu to Seikatsusha) in March 2024, and "The Choice of Production Area Origin Apparel - The Challenge and Trajectory of HUIS, an Apparel Brand from Enshu Challenging Industry Norms" (Nikkan Gendai/Kodansha) on May 15, 2026.
View Details
Shibuya SHOWROOM: Shibuya Scramble Square 9F (inside garage), 2-24-12 Shibuya, Shibuya-ku, Tokyo
Marunouchi SHOWROOM: Marunouchi Building 4F (inside garage), 2-4-1 Marunouchi, Chiyoda-ku, Tokyo
Yokohama SHOWROOM: Noni, 3F, 1-10 Kinkōchō, Kanagawa-ku, Yokohama-shi, Kanagawa
Tachikawa SHOWROOM: Rust, E2-208, 3-1 Midori-cho, Tachikawa-shi, Tokyo
Nagoya SHOWROOM: garage, 3F, 4-60-12 Hiraiike-cho, Nakamura-ku, Nagoya-shi, Aichi
Toyohashi SHOWROOM: garage, 17 Akebono-cho Minamimatsubara, Toyohashi-shi, Aichi
Osaka SHOWROOM: KITTE Osaka 3F (inside garage), 3-2-2 Umeda, Kita-ku, Osaka-shi, Osaka
HUIS's characteristic is its product development centered on Enshu textiles woven on the valuable old-style "shuttle looms" that still exist in the Enshu production area. Led by Masakazu Matsushita (Representative), who was involved in industrial promotion as a former Hamamatsu City employee, it is a production area-origin apparel brand started by a couple in 2014. Published books "HUIS's Clothing Making" (2024, Shufu to Seikatsusha) and "The Choice of Production Area Origin Apparel" (2026, Kodansha).
The "Shibuya Showroom" on the 9th floor of Shibuya Scramble Square (inside garage) is a flagship store bustling with domestic and international visitors. "Enshu textiles" have long been known in the industry as high-quality shirt fabric for global apparel. HUIS fabric, woven slowly over 20 to 30 times the usual time, possesses a special texture and functionality.
■ SNS
HUIS onlinestore: https://1-huis.stores.jp
Instagram: https://www.instagram.com/1_huis
facebook: https://www.facebook.com/huisenshu
X: https://x.com/1_huis
YouTube: https://www.youtube.com/channel/UCLrebj-XFaipt0rfw6K5MFQ
■ Projects
[Sewing/Weaving/Knitting] Hobonichi x HUIS
https://1-huis.com/hobonichi
Shin R25 x HUIS
https://1-huis.com/interview
Enshu Textiles x Kurumeki Rice Terraces Project
https://1-huis.com/kurumeki
HUIS x Nagoya Kuromonkake Someyama Katsuzome Kobo Dye Renewal Project
https://1-huis.com/renew
Adult Fashion Choices Start from the Production Area!
https://1-huis.com/talk_sanchi
HUIS's Yurufuwa Radio
https://1-huis.com/yurufuwa_radio
HUIS has previously held POPUP events in Paris, France, and Taiwan, promoting the appeal of Enshu textiles overseas, but this will be the first POPUP event held in Singapore.
Event Period: Monday, June 22, 2026 - Sunday, July 19, 2026
Venue: LUMINE Singapore, 1st Floor, Raffles City, Singapore
Location: 252 North Bridge Rd, #01-01 Raffles City, Singapore 179103
Background of the Event
At the "Hamamatsu Fair in Singapore" held in August last year, organized by Hamamatsu City, the Enshu textile-origin apparel brand HUIS (House) exhibited HUIS products and gave a presentation on Enshu textiles. At that time, high interest was received from local visitors, and many voices expressed a desire for sales in Singapore.
Furthermore, due to the realization of collaboration with LUMINE Singapore, which upholds the concept of "promoting excellent products and culture from various regions of Japan to the world," this solo POPUP event, the first in Singapore, has been realized.
Event Details
The venue, "LUMINE Singapore," is located within "Raffles City," a complex facility directly connected to City Hall MRT station. Raffles City is one of Singapore's premier mixed-use developments, integrating a luxury hotel, offices, and commercial facilities, and is known as a place visited by many tourists from both within and outside the country, as well as local business people. LUMINE Singapore, in particular, is bustling with visitors as a store that disseminates cutting-edge lifestyles and culture, featuring the first "Blue Bottle Coffee" in Singapore.
At this POPUP, products that utilize the lightness and texture unique to Enshu textiles, suitable for Singapore's warm climate, will be offered, conveying the appeal of Enshu textiles to the people of Singapore.
During the event period, three staff members from Japan will visit for observation, and the filming crew from the popular series "Adult Fashion Choices Start from the Production Area!" on the HUIS YouTube channel will also accompany them, with the exhibition details to be released later.
HUIS will continue to promote the appeal of Enshu textiles both domestically and internationally, and engage in activities to convey the value of Japan's textile production areas.
LUMINE Singapore Press Release Material
d158371-30-de1d4ff2521358bcef76438018f7caf7.pdf
Interior view of LUMINE Singapore
Scenes from the "2025 Hamamatsu Fair in Singapore"
Example products planned for the POPUP
Enshu Textile Apparel Brand "HUIS (House)"
An apparel brand based in Hamamatsu City, producing all its products from Enshu textiles. It operates showrooms in 7 locations nationwide and is handled by approximately 80 retailers, in addition to events domestically and internationally. Leveraging the advantage of the Enshu production area where old-style shuttle looms still exist, the company focuses on producing fabrics with a special texture and functionality created by shuttle looms, gaining fans across the country. Unlike general apparel brands, it focuses on product creation and information dissemination that promotes the production area and industry.
Published "HUIS's Clothing Making - How a Production Area Brand from Enshu is Changing the Apparel Industry Norms" (Shufu to Seikatsusha) in March 2024, and "The Choice of Production Area Origin Apparel - The Challenge and Trajectory of HUIS, an Apparel Brand from Enshu Challenging Industry Norms" (Nikkan Gendai/Kodansha) on May 15, 2026.
View Details
Shibuya SHOWROOM: Shibuya Scramble Square 9F (inside garage), 2-24-12 Shibuya, Shibuya-ku, Tokyo
Marunouchi SHOWROOM: Marunouchi Building 4F (inside garage), 2-4-1 Marunouchi, Chiyoda-ku, Tokyo
Yokohama SHOWROOM: Noni, 3F, 1-10 Kinkōchō, Kanagawa-ku, Yokohama-shi, Kanagawa
Tachikawa SHOWROOM: Rust, E2-208, 3-1 Midori-cho, Tachikawa-shi, Tokyo
Nagoya SHOWROOM: garage, 3F, 4-60-12 Hiraiike-cho, Nakamura-ku, Nagoya-shi, Aichi
Toyohashi SHOWROOM: garage, 17 Akebono-cho Minamimatsubara, Toyohashi-shi, Aichi
Osaka SHOWROOM: KITTE Osaka 3F (inside garage), 3-2-2 Umeda, Kita-ku, Osaka-shi, Osaka
HUIS's characteristic is its product development centered on Enshu textiles woven on the valuable old-style "shuttle looms" that still exist in the Enshu production area. Led by Masakazu Matsushita (Representative), who was involved in industrial promotion as a former Hamamatsu City employee, it is a production area-origin apparel brand started by a couple in 2014. Published books "HUIS's Clothing Making" (2024, Shufu to Seikatsusha) and "The Choice of Production Area Origin Apparel" (2026, Kodansha).
The "Shibuya Showroom" on the 9th floor of Shibuya Scramble Square (inside garage) is a flagship store bustling with domestic and international visitors. "Enshu textiles" have long been known in the industry as high-quality shirt fabric for global apparel. HUIS fabric, woven slowly over 20 to 30 times the usual time, possesses a special texture and functionality.
■ SNS
HUIS onlinestore: https://1-huis.stores.jp
Instagram: https://www.instagram.com/1_huis
facebook: https://www.facebook.com/huisenshu
X: https://x.com/1_huis
YouTube: https://www.youtube.com/channel/UCLrebj-XFaipt0rfw6K5MFQ
■ Projects
[Sewing/Weaving/Knitting] Hobonichi x HUIS
https://1-huis.com/hobonichi
Shin R25 x HUIS
https://1-huis.com/interview
Enshu Textiles x Kurumeki Rice Terraces Project
https://1-huis.com/kurumeki
HUIS x Nagoya Kuromonkake Someyama Katsuzome Kobo Dye Renewal Project
https://1-huis.com/renew
Adult Fashion Choices Start from the Production Area!
https://1-huis.com/talk_sanchi
HUIS's Yurufuwa Radio
https://1-huis.com/yurufuwa_radio
FAQ
When is HUIS's POPUP event being held in Singapore?
It will be held from Monday, June 22, 2026, to Sunday, July 19, 2026, at LUMINE Singapore within Raffles City, Singapore.
What kind of materials does HUIS use?
They primarily use Enshu textiles, woven on old-style shuttle looms in Hamamatsu, known for their special texture and functionality.
Why is HUIS holding its first POPUP in Singapore?
Due to the high interest shown at last year's fair in Singapore and requests for local sales, as well as the collaboration with LUMINE Singapore.
In which other countries has HUIS held events?
HUIS has previously held POPUP events in Paris, France, and Taiwan.
What are the characteristics of the HUIS brand?
As a brand originating from a production area, it focuses on conveying the value of Enshu textiles and creating products that utilize the skill of artisans and the quality of materials.