Made in Japan Baby Carrier "HUGLM" Nuance Color Vol. 2: Two Colors in Light Knit Fabric for Summer

hugsense Inc. (Headquarters: Toyama City, Toyama Prefecture, Representative Director: Masaki Hashimoto) will add "Navy x Light Blue" and "Khaki x Light Green" to its functional baby carrier "HUGLM Baby Carrier," crafted by artisans. These new colors, part of the second release of nuanced colors, feature a knit fabric section that differs in color from the existing shades.

The knit material, a key feature of HUGLM, now uses brighter colors than before, creating a light, summery feel and a gentle nuance that easily incorporates into parent-child coordination.

The new colors, "Navy x Light Blue" and "Khaki x Light Green," are scheduled for a limited pre-sale to registered members starting July 13, 2026 (Mon).

Baby Carrier Selling Out Immediately After Monthly Restock

Since its launch in 2023, the HUGLM Baby Carrier has been supported by many customers and is currently a popular product that sells out immediately after sales begin each month. Its popularity stems not only from its functionality as a baby carrier but also from:

・ A design that blends with fashion

・ Colors that are easy to incorporate into parent-child outfits

・ A gentle material feel that makes you want to use it every day

These aspects have garnered significant positive feedback, especially on social media.

These new colors were planned as a "new proposal for spring and summer" within this popular series.

A New Look for Popular Colors

At HUGLM, we value the joy of choosing colors that match your lifestyle, with the hope that you can enjoy your time with your baby for as long as possible.

We have now added two new colors: "Navy x Light Blue" and "Khaki x Light Green." By combining light knit colors, we offer a new lineup that is easy to incorporate into summer outings.

While maintaining the calm impression of the existing colors, we propose a new design that conveys lightness and gentleness.

○ Navy x Light Blue

Navy with a refreshing light blue.

Navy, popular for its calm impression, is paired with a light blue knit.

This new color retains the elegant atmosphere of navy while adding a touch of freshness, blending naturally into summer outfits.

○ Khaki x Light Green

Khaki with a gentle light green.

Khaki, attractive for its natural feel, is combined with a light green knit.

The soft accent color adds a lighter and gentler expression while leveraging the calm impression of khaki.

【Product Name】HUGLM Baby Carrier

【Target Age】Newborn to approx. 48 months

【Colors】Navy x Light Blue, Khaki x Light Green

※ Existing colors also available

【Price】36,300 yen (tax included)

【Sales Date】July 13, 2026 (Mon)

【Country of Origin】Japan

【Product URL】https://huglm.jp/products/babycarrier

A New Look for Popular Colors

New colors "Navy x Light Blue" and "Khaki x Light Green" have also been added to the "3-way hood," allowing for color coordination with the baby carrier.

By matching the hood with the same color as the carrier, you can enjoy a coordinated look.

The 3-way hood is an item that gently supports your baby in various situations, such as sun protection, wind protection, and soothing to sleep. It easily attaches to the carrier with buttons, ensuring comfort during outings.

We propose an outing style that combines functionality and design while valuing a sense of unity with the baby carrier.

【Product Name】HUGLM 3-way Hood

【Target Age】From around 6 weeks old

【Colors】Navy x Light Blue, Khaki x Light Green ※ Existing colors also available

【Price】3,850 yen (tax included)

【Sales Date】July 13, 2026 (Mon)

【Country of Origin】Japan

【Product URL】https://huglm.jp/products/3wayhood

About the HUGLM Baby Carrier

The HUGLM Baby Carrier is a Japanese-made baby carrier that pursues comfort for both parent and child, researched based on Japanese body types and postures. Developed over several years of prototyping and testing, in collaboration with voices from actual parenting generations, as a children's product manufacturer with 80 years of history.

Since its launch in 2023, it has been chosen by many families and is currently a popular product that sells out immediately after its monthly release.

Customer feedback includes:

・ "Reduced strain on shoulders and hips"

・ "Happy with the design that doesn't look like a typical baby carrier"

・ "Easy for couples to share"

・ "Peace of mind as it's made in Japan"

These comments have contributed to an average rating of 4.7 or higher in reviews (as of May 2026).

It also received the 6th "Japan Parenting Award 2025" (hosted by the Japan Parenting Support Association), receiving high praise for both its functionality and design.

Features of the HUGLM Baby Carrier

Frees parents from five common concerns when starting to use a baby carrier.

HUGLM disperses the load to the hips, which tend to concentrate on the shoulders, balancing the weight.

HUGLM allows for putting on and taking off the baby from the front, making it as easy, safe, and secure as holding your baby normally.

HUGLM allows you to put on and take off the baby while wearing a coat or jacket, or while wearing a backpack.

HUGLM features a clean, casual design that can be worn like a vest even when not in use. It folds compactly.

HUGLM provides comfort with good ventilation. Mesh material is used around the shoulders and hips, which tend to sweat, and the back, where heat can build up.

Information and social media for HUGLM can be found below:

・ Official Website: https://huglm.jp

・ Official Instagram: https://www.instagram.com/huglm_official

・ Official YouTube: https://www.youtube.com/@huglm8495

Company Profile

hugsense Inc.

Representative: Masaki Hashimoto, Representative Director

Location: 1-2-25 Kitashin-cho, Toyama City

Company Site: https://huglm.jp

Business: Planning, manufacturing, and sales of baby products

Contact: info@huglm.jp