New 'Nuance Color' Option Added to HUGLM Baby Carrier: Introducing Light Gray Knit for the Top-Selling Model

hugsense Inc. (Headquarters: Toyama, Toyama Prefecture; President: Masaki Hashimoto) is adding a new bicolor 'Pink x Light Gray' to the HUGLM baby carrier, a functional, artisan-crafted carrier and their top-selling model.

By incorporating a lighter knit color—a hallmark of the HUGLM design—into this version, the company has created a fresh, airy nuance color suitable for spring and summer that easily complements parent-child outfits.

The new 'Pink x Light Gray' will be available via pre-sale for registered members on June 10, 2026, with a general market launch on June 11, 2026.

■ A Popular Baby Carrier That Sells Out Monthly
Since its launch in 2023, the HUGLM baby carrier has been highly supported, consistently selling out shortly after each monthly release. Beyond functionality, the carrier is favored for:
- A design that blends seamlessly with fashion
- Colors that facilitate easy matching for parent-child outfits
- A gentle, everyday-usable fabric texture

The new color was planned as a fresh spring/summer proposal for this popular series.

■ A Fresh Expression for the Top-Selling Color
The new 'Pink x Light Gray' joins the most popular 'Pink x Gray' model. By pairing soft pink with a light gray knit, the company has created a softer nuance color that fits perfectly into spring and summer outings.

【Product Name】HUGLM Baby Carrier
【Target】Newborns to approx. 48 months
【Color】Pink x Light Gray
【Price】36,300 JPY (tax incl.)
【Release Date】June 11, 2026
【Product URL】https://huglm.jp/products/babycarrier

■ Enhanced Comfort
The new color features a light gray knit that significantly influences the overall look of the carrier. Using breathable mesh knit, it ensures comfort for outings in hotter seasons and maintains excellent airflow for the baby's back, emphasizing a soft, lightweight feel.

Furthermore, the gentle texture of the knit material reduces the typical 'gear' aesthetic of baby carriers, resulting in a design that naturally fits into one's fashion sense.

■ Matching 3-Way Hood Available
In line with the new color, the HUGLM 3-Way Hood is also being released in 'Pink x Light Gray.'

This 3-way cover functions as a sunshade, windbreak, or cover for nap-time, supporting a more comfortable outing experience. Matching the color to the baby carrier provides a unified, stylish look.

【Product Name】HUGLM 3-Way Hood
【Color】Pink x Light Gray
【Price】3,850 JPY (tax incl.)
【Release Date】June 11, 2026
【Product URL】https://huglm.jp/products/3wayhood

■ About the HUGLM Baby Carrier
The HUGLM baby carrier is a Japanese-made product designed by researching Japanese physique and posture to optimize comfort for both parent and child. Developed by an 8-decade-old children's product manufacturer, it is the result of several years of prototyping and validation.

Since its 2023 debut, it has been chosen by many families and consistently sells out immediately each month. Customers particularly appreciate:
- Reduction in shoulder and back strain
- Stylish design that doesn't look like a typical baby carrier
- Ease of sharing between spouses
- Reliability of Japanese manufacturing

With an average review score of 4.7+ (as of May 2026), it also received the 6th 'Japan Parenting Support Award 2025,' highly recognized for both its functionality and design.