HRTheory's Onboarding Platform "onBoardly" Adopted by Tsubakimoto Kogyo Co., Ltd.

HRTheory Inc. (Headquarters: Kyoto City, Shimogyo Ward, Kyoto Prefecture; President: Koto Yoshid), a provider of HR Tech SaaS, is pleased to announce that its onboarding support SaaS "onBoardly®" has been adopted by Tsubakimoto Kogyo Co., Ltd. (Headquarters: Osaka City, Kita Ward, Osaka Prefecture; President & CEO: Shoji Koda) (hereinafter referred to as Tsubakimoto Kogyo), effective January 2026.

Background

In recent years, the importance of onboarding (retention and rapid skill development within an organization) has been increasing due to intensified recruitment competition and higher employee mobility. In particular, building relationships before joining the company, not just after, is considered crucial for the retention and early success of new hires.

As a company that has continued to grow as a "comprehensive trading company for machinery and technology" connecting people and technology, Tsubakimoto Kogyo also needed a system to understand the situation and pre-joining anxieties of each successful candidate, allowing them to step into their new environment with peace of mind.

Adoption Overview

As part of these efforts, Tsubakimoto Kogyo adopted "onBoardly" provided by HRTheory in January 2026.

"onBoardly" Feature List

Information dissemination and training material sharing via dedicated apps for PC and mobile

Event attendance management

Inquiries via chat

Profile list

1. Alleviating Pre-joining Anxiety and Enhancing Engagement

Chat-based communication creates an environment where successful candidates can easily consult, leading to reduced anxiety.

2. Improving the Reliability of Information Transmission

A system has been established to ensure that necessary information is reliably delivered through information distribution and read status management via the dedicated app.

3. Activating Communication

Communication has evolved from one-way exchanges centered on email to two-way communication, strengthening relationships with successful candidates and employees.

4. Visualizing the Mentoring System

By managing post-joining interactions on the platform, it has become possible to grasp and improve operational status.

Customer Comments (Tsubakimoto Kogyo Co., Ltd.)

"We believe that building relationships before joining the company and resolving anxieties leads to early adaptation and success. The introduction of onBoardly has significantly shortened the distance with our successful candidates, enabling more in-depth onboarding. Furthermore, we can now track the status of our mentoring system even after joining, which leads to continuous relationship building."

Comments from Koto Yoshid, Founder and Representative Director of HRTheory Inc.

"We are deeply honored that Tsubakimoto Kogyo, which has supported society with people and technology for many years, has adopted "onBoardly." We view onboarding as "relationship building" that continues seamlessly from the offer stage through the post-joining period. We developed onBoardly with the desire to make it commonplace for every new employee to start with the peace of mind that they "have already been welcomed."

Partnering with Tsubakimoto Kogyo, a company that values its people, deeply resonates with our philosophy. We hope this adoption will serve as a foundation for the early success of our successful candidates and employees."

Representative Profile

Born in Kobe in 1995, raised in Venice, Italy. Influenced by her Italian father, she aspired to start a business from a young age. She studied Computer Science at the University of Venice, earning a Master of Science (MSc). She joined Shimadzu Corporation as a new graduate, primarily engaging in new graduate recruitment. After living in Silicon Valley, USA, for two years, she returned to Japan in 2024. She founded HRTheory Inc. and is involved in product development herself.

Future Development

"onBoardly" can be utilized not only for new graduates but also for onboarding career hires and supporting the return to work after childcare leave. It can be deployed in various employee acceptance scenarios. By consistently supporting the connection from before joining to after joining, we aim to help create organizations where everyone can confidently demonstrate their abilities.

For details on the case study:

Please check the case study interview article in cooperation with Tsubakimoto Kogyo Co., Ltd. here: https://hrtheory.co.jp/cases/tsubakimoto-kogyo

About "onBoardly®"

"onBoardly®" is an integrated employee experience platform that covers the four phases of employee entry, success, departure, and alumni in a seamless manner. Equipped with features such as individual custom surveys, team relationship maps, AI handover chat, and alumni management, it provides an employee experience that adapts to the era of employee mobility.

View Details

Company Overview & Inquiries Regarding This Matter

Company Name: HRTheory Inc.

Representative: Koto Yoshid, Representative Director

Location: 2nd Kyooto Bldg. 402, 227 Oil-koji-higashi-iru, Shichijo-dori, Shimogyo-ku, Kyoto City, Kyoto Prefecture, 600-8223

Established: October 2024

Business Activities: Development and provision of HR Tech SaaS, HR consulting

URL: https://hrtheory.co.jp/

E-mail: pr@hrtheory.co.jp