Junior "Absorption Efficiency," Adults "Continued Competition": Sports Nutrition Common Sense Updated with Two-Axis Product Unveiled at SPORTEC 2026

Hongo Inc. (Headquarters: Tokyo) will exhibit at "SPORTEC 2026," to be held at Tokyo Big Sight from July 8 (Wed) to 10 (Fri), 2026, where they will unveil a new flavor of protein for junior athletes and a new supplement product for competitive athletes.

This announcement aims to break away from the conventional, singular concepts of "protein = muscle supplement" and "supplements = nutritional support," and propose a "sports nutrition design that consistently supports growth, competition, and continuation."

👉 Sports nutrition moves from an "era of supplementation" to an "era of design."

👉 A "life stage design" that does not divide juniors and competitors.

Anti-doping action (Informed Choice certified)

👉 Towards a new model integrating absorption, safety, and continuity.

Why Should Sports Nutrition Be Re-examined Now?

From junior athletes to competitive athletes, the common issue lies not in "quantity" but in "quality."

Junior generations who are not growing despite eating.

Competitors who cannot recover despite training.

Those in the field who do not feel results despite taking supplements.

The background to this is the common challenge of "lack of absorption efficiency, design philosophy, and continuity."

New Proposal for Juniors | NEXT-18 PROTEIN (Junior Protein)

A protein designed for absorption that changes "drinking it but not gaining anything."

NEXT-18 PROTEIN does not use any SOY (soy-based) protein ingredients.

NEXT-18 PROTEIN is a junior-exclusive protein that uses WPH (whey protein hydrolysate), which has excellent digestive absorption efficiency among whey proteins.

It is further broken down from WPC etc., and unlike other whey proteins, it is already in a broken-down state, so its absorption speed is faster than WPI and WPC, increasing the efficiency of nutritional replenishment after training.

Junior generations (boys and girls) who work twice as hard in both sports and studies require twice the energy and nutrition.

For such junior generations,

Developed "NEXT-18 PROTEIN" with the concept of "growing when you want to grow."

"Junior Nutrition Design" designed for skeletal formation.

In addition to protein, this product also contains a balanced blend of the following:

- Calcium (skeletal formation) - Magnesium (bone metabolism support) - Vitamin D (absorption efficiency support)

It adopts a "design philosophy that supports the body's design for growth itself," not just nutritional support.

First unveiling and tasting experience at SPORTEC 2026

The new flavor "Muscat Yogurt Flavor" of NEXT-18 PROTEIN will be unveiled for the first time at SPORTEC 2026, and tasting experiences are planned at the venue.

On the afternoon of July 9 (Thu), Naoya Kondo and Daisuke Takeda will visit and conduct PR in front of the booth.

SPORTEC Invitation Ticket (Free)

Please enter your postal code and address in the remarks section, stating "SPORTEC invitation ticket desired." We will send you an invitation ticket.

New Proposal for Adult Athletes | GLADIUS FIVE CARE

Moving away from "supplement selection that walks a tightrope with doping risk."

For competitive athletes, supplement selection is not just about nutritional intake, but has become a risk management area that affects their entire competitive career.

GLADIUSTM FIVE CARE is a multi-conditioning supplement that adopts a design philosophy compliant with Informed Choice standards to address this challenge.

Patent Publication Number for Formulation: JP2024-55799

GLADIUSTM FIVE CARE

A design philosophy that "integrates" five functions rather than "dispersing" them.

This product integrates five components with different roles, rather than strengthening them individually.

This achieves an integrated design that simultaneously supports all areas of muscles, bones, joints, energy, and recovery.

Towards competitive nutrition for "continuing," not for "winning."

GLADIUSTM FIVE CARE emphasizes a conditioning design that long-term supports the competitive life itself, rather than short-term performance improvement.

Peace of mind through Informed Choice compliant design.

This product has been developed based on a design philosophy that complies with the standards of "Informed Choice," an international anti-doping certification program.

This provides a safe and secure selection environment for challenges faced by athletes such as:

- Risk anxiety related to supplements - Concerns about usage restrictions during the season - Lack of transparency in quality control

NEXT-18 PROTEIN

This is the official website for NEXT-18 PROTEIN.

We will participate in SPORTEC2026 at Tokyo Big Sight from 7/8 (Wed) to 10 (Fri).

On the afternoon of July 9 (Thu), Naoya Kondo and Daisuke Takeda will be guests at the booth!

Exhibition Location Venue: Tokyo Big Sight East Halls 1-3 [E1-10-46] Hongo

SPORTEC Invitation Ticket (Free)

Please enter your postal code and address in the remarks section. We will send you an invitation ticket.

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