HOGUGU, a mobile relaxation service used once every 4 minutes, ranks No. 1 in users for two consecutive years

HOGUGU Technologies Inc. (Headquarters: Osaka, Japan; Representative Director: Kenichi Hanaoka) announced that its mobile relaxation app “HOGUGU” has achieved the No. 1 position in the industry for the second consecutive year in terms of user numbers, according to a “Survey on Mobile Relaxation Services for Individuals” conducted by Wedia Inc.

Survey Overview This survey was conducted by Wedia Inc. targeting 8 companies in Japan that provide mobile relaxation services. *1 No. 1 in user numbers for two consecutive years Survey period: January 1, 2024 – December 31, 2025 Survey organization: Wedia Inc. Survey targets: 8 companies providing mobile relaxation services for individuals (excluding store-registered services, only publicly available results were surveyed) Survey scope: Japan

What is the mobile relaxation service “HOGUGU”? The mobile relaxation service “HOGUGU” is a mobile relaxation service that allows users to call a therapist to their desired location, such as their home, hotel, or office, with just one app. Since its launch in 2020, it has continued to grow as a “healing infrastructure” available throughout Japan.

[Individual Service Achievements] Cumulative downloads: Over 500,000 Cumulative bookings (based on request numbers): Over 220,000 users Number of therapists: Approximately 5,400 (carefully selected from approximately 30,000 cumulative applicants)

[Corporate Service and Achievements] Employee welfare support: Provision of corporate-exclusive coupons for companies “HOGUGU for Business” Facility partnerships: Corporate partnerships with businesses highly compatible with relaxation and body care “HOGUGU Official Partners” On-site treatment: Arrangement of therapists for corporate offices and various event venues Main achievements: 27 partner companies

4 Reasons Why “HOGUGU” is Chosen 1. Overwhelming convenience: Can be called anytime, anywhere Nationwide expansion in 47 prefectures: A network is established that can be used in all areas of Japan. Flexible response hours: “HOGUGU” is available 24 hours a day. Bookings can be made even outside the business hours of store-based relaxation salons, such as late at night or early in the morning. “HOGUGU NOW”: A therapist will arrive in as little as 30 minutes, meeting immediate needs for those who want to be healed right away. (Limited to some areas in Tokyo, Kanagawa, and Osaka. Areas are being expanded sequentially)

2. “Peace of mind” and “quality” that support the industry’s No. 1 user numbers Strict screening system: Approximately 5,400 therapists are listed out of approximately 30,000 cumulative applicants. Only therapists who have passed “HOGUGU”’s unique screening are registered. Mutual review system: A system has been introduced where customers and therapists evaluate each other. Service quality and safety are maintained through a transparent mechanism. Therapist-exclusive insurance: Exclusive insurance is provided to prepare for any accidents or troubles. A system is in place to allow therapists to concentrate on their treatments with peace of mind.

3. Stress-free experience completed with just one app Clear pricing system: 60 minutes from 5,400 yen (tax included, including nomination fee). A clear pricing system with no worries about additional charges. Completely cashless: Prevents monetary troubles on-site through advance payment. UnionPay is also supported, allowing foreign visitors to Japan to use the service smoothly. Pre-chat function: Direct communication with the therapist is possible in advance. Treatments can be started after resolving detailed requests and unclear points.

4. High flexibility and responsiveness to diverse needs Strengthening inbound support: In addition to enhancing payment methods, multilingual support, and a Speech to Text function that enables smooth communication during treatment, we realize support that transcends language barriers. Addition of pair function: A function that allows friends and family to receive treatment simultaneously. Since simultaneous bookings with friends and family are possible, the hassle of individual bookings is eliminated, and group requests become easier. Corporate customization: Welfare-exclusive coupon distribution and introduction of relaxation services as an upsell within facilities and stores are possible. Solving salon challenges: We are promoting a symbiotic model for the industry, such as supporting salons suffering from therapist shortages and maximizing revenue by allocating staff’s free time to on-site treatments with “HOGUGU.”

HOGUGU 2nd Consecutive Year Industry No. 1 User Commemorative Campaign We are distributing a limited coupon that offers a 1,500 yen discount on the first treatment fee for first-time “HOGUGU” users. Benefit details: 1,500 yen OFF for first-time use only Coupon code: NEW41 Expiration date: Until May 31, 2026 How to use: After installing the “HOGUGU” app, enter the above code in the coupon entry field when making a reservation. Download the HOGUGU app here *2 Regarding the “once every 4 minutes” notation: April 1, 2026