HONEY MI HONEY Proposes 'Eyewear as Wearable Jewelry' with New Sunglasses and Photochromic Models Added to Popular 'Bijou Eyewear' Series

HONEY MI HONEY has launched the 'Bijou Eyewear' series in April 2026 to celebrate the brand's 19th anniversary. In recent years, eyewear has gained attention not only for vision correction and UV protection but also as a fashion accessory to be enjoyed according to one's outfit, much like necklaces and earrings. HONEY MI HONEY offers the Bijou Eyewear series, designed and handcrafted by the designer, as an item symbolizing this new trend. Using Swarovski crystals and natural pearls, the series expresses an elegant sparkle that adult women can easily incorporate into their daily lives. The designs are characterized by their ability to be enjoyed like accessories, despite being eyewear. Since their launch, the series has received a great response from many customers, who appreciate this new style of incorporating eyewear as part of their fashion. As all items are handmade by the designer, production numbers are limited. Currently, sales are limited to HONEY MI HONEY TOKYO and mail order from stores, but expansion to the online store is planned for the future. HONEY MI HONEY will continue to propose new value in the form of 'eyewear as wearable jewelry'. [Product Lineup] ■ Bijou Eyewear Release Date: April 2026 onwards Price: ¥6,600 / Double Type ¥7,700 Features blue light cutting lenses. Fashionable eyewear that is easy for everyday use. ■ Bijou Sunglasses Release Date: June 12, 2026 onwards Price: ¥7,700 Features UV cut lenses. Sunglasses that add color to your summer styling with an accessory-like feel. ■ Transitions Bijou Eyewear Release Date: June 26, 2026 onwards Price: ¥7,700 / Double Type ¥8,800 Features photochromic lenses that change color from clear to gray depending on the amount of UV exposure. Supports both UV cut and blue light cut, offering new eyewear that can be enjoyed seamlessly indoors and outdoors. [Eyeglass Chain Customization Event] A customization event for eyeglass chains will be held at HONEY MI HONEY TOKYO for three days: June 12th (Fri), 13th (Sat), and 14th (Sun). This popular event allows participants to create their own unique eyeglass chains by combining their favorite parts. It started with the desire to allow customers to enjoy eyewear more freely and personally, and many customers have participated. Going forward, we plan to hold regular monthly events, mainly on weekends, offering experiential events to further enjoy fashion, including eyeglass chains, accessories, and keychains. HONEY MI HONEY Online Store : https://www.honey-mall.com HONEY MI HONEY Official Instagram: https://www.instagram.com/honeymihoney_official/channel/ LOOK: https://www.honey-mall.com/hpgen/HPB/entries/51.html HONEY MI HONEY TOKYO 2F Harajuku Akane Bldg., 6-2-6 Jingumae, Shibuya-ku, Tokyo 03-5774-2190 Google Maps: https://maps.app.goo.gl/9yyjozT8BCpCLmGE8 Press Inquiries: 080-3414-8231