[HONEY MI HONEY] POP UP held at Lumine Shinjuku Lumine 2! Creator SOWA appearance event & limited item release
HONEY MI HONEY is holding a limited-time pop-up store at Lumine Shinjuku, Lumine 2. They will pre-sell new spring items and collaboration items with creator SOWA, offer a special two-shot photo event with SOWA, provide luxurious novelties, and special discounts for SNS followers.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 27, 2026 at 10:59 (27 min after Collected)
HMH Co., Ltd. will hold a pop-up store at Lumine Shinjuku Lumine 2 for a limited time from Monday, April 27, 2026, to Saturday, May 2, 2026.
At this pop-up, in addition to new spring items, the "tulle peplum short sleeve cardigan," an updated version of the "tulle peplum polo knit cardigan" which sold out instantly at the previous Lumine pop-up, will be specially pre-sold exclusively at Lumine! Furthermore, luxurious novelties and special discounts for SNS registered members will be available.
Collaboration items with the highly popular creator SOWA (@_wanco02m) will also be unveiled for the first time.
We will deliver a special experience and limited items.
**Event Overview**
**Period:** Monday, April 27, 2026, to Saturday, May 2, 2026
**Location:** Lumine Shinjuku Lumine 2 - 2F EVENT SPACE
**Hours:** 11:00 AM to 9:00 PM
**SPECIAL EVENT: SOWA appearance & two-shot photo session**
To commemorate the collaboration with SOWA, we will hold a special event where you can meet SOWA in person.
**Date & Time:** April 29 (Wednesday/Holiday) 11:00 AM - 1:00 PM / 2:00 PM - 4:00 PM
**Participation Bonus:** "Greeting & Two-shot Photo"
**Participation Conditions:** Those who reserve and pay for the collaboration item "rose backpack" at the store between 11:00 AM on April 27 (Monday) and 4:00 PM on April 29 (Wednesday).
**[Notes on Photography]**
* Approximately 2 minutes per person, final admission at 4:00 PM.
**Limited Items & Pre-orders**
**[SOWA collaboration item]**
rose backpack (¥18,700)
★Everyone who reserves will receive a multifunctional "rose coin case" as a gift.
rose backpack (¥18,700)
**[POP UP Special Item]**
tulle peplum short sleeve cardigan
tulle peplum short sleeve cardigan (¥24,200)
cotton frill rose apron totebag
cotton frill rose apron totebag (¥9,900)
honey logo cropped long T-shirt/border, plain
honey logo cropped long T-shirt/border, plain (¥8,800)
bijou eyewear & shell stone series
We will specially sell the bijou eyewear & glasschain, shell stone accessory series, which were very popular at the HONEY MI HONEY 19th-anniversary event.
bijou eyewear (¥7,150~¥8,250) bijou glass chain (¥4,950~¥6,050) shell stone series (¥3,850~¥8,800)
**Luxurious Novelties & Benefits**
**[Purchaser Gifts]**
¥20,000 or more: Rose Ribbon Choker
¥30,000 or more: Additionally, a "Rose Hairpin Set of 2" will be presented.
rose ribbon choker/rose hairpin
**[SNS Limited 10% OFF]**
Follow Instagram, LINE, or register as a member to receive a special offer of 10% off popular items.
HONEY MI HONEY Online Store (HONEY.MALL): https://www.honey-mall.com
HONEY MI HONEY Official Instagram: https://www.instagram.com/honeymihoney_official/channel/
HONEY MI HONEY TOKYO
2F Harajuku Akane Building, 6-2-6 Jingumae, Shibuya-ku, Tokyo
03-5774-2190
Google map: https://maps.app.goo.gl/9yyjozT8BCpCLmGE8
Inquiries for interviews and press relations: 080-3414-8231
tulle peplum short sleeve cardigan (¥24,200) rose backpack (¥18,700) pinstripe tulle docking jacket ¥28,600, pinstripe ribbon mini onepiece ¥22,000, rose backpack ¥18,700
[ESPRIT] tulle puff
At this pop-up, in addition to new spring items, the "tulle peplum short sleeve cardigan," an updated version of the "tulle peplum polo knit cardigan" which sold out instantly at the previous Lumine pop-up, will be specially pre-sold exclusively at Lumine! Furthermore, luxurious novelties and special discounts for SNS registered members will be available.
Collaboration items with the highly popular creator SOWA (@_wanco02m) will also be unveiled for the first time.
We will deliver a special experience and limited items.
**Event Overview**
**Period:** Monday, April 27, 2026, to Saturday, May 2, 2026
**Location:** Lumine Shinjuku Lumine 2 - 2F EVENT SPACE
**Hours:** 11:00 AM to 9:00 PM
**SPECIAL EVENT: SOWA appearance & two-shot photo session**
To commemorate the collaboration with SOWA, we will hold a special event where you can meet SOWA in person.
**Date & Time:** April 29 (Wednesday/Holiday) 11:00 AM - 1:00 PM / 2:00 PM - 4:00 PM
**Participation Bonus:** "Greeting & Two-shot Photo"
**Participation Conditions:** Those who reserve and pay for the collaboration item "rose backpack" at the store between 11:00 AM on April 27 (Monday) and 4:00 PM on April 29 (Wednesday).
**[Notes on Photography]**
* Approximately 2 minutes per person, final admission at 4:00 PM.
**Limited Items & Pre-orders**
**[SOWA collaboration item]**
rose backpack (¥18,700)
★Everyone who reserves will receive a multifunctional "rose coin case" as a gift.
rose backpack (¥18,700)
**[POP UP Special Item]**
tulle peplum short sleeve cardigan
tulle peplum short sleeve cardigan (¥24,200)
cotton frill rose apron totebag
cotton frill rose apron totebag (¥9,900)
honey logo cropped long T-shirt/border, plain
honey logo cropped long T-shirt/border, plain (¥8,800)
bijou eyewear & shell stone series
We will specially sell the bijou eyewear & glasschain, shell stone accessory series, which were very popular at the HONEY MI HONEY 19th-anniversary event.
bijou eyewear (¥7,150~¥8,250) bijou glass chain (¥4,950~¥6,050) shell stone series (¥3,850~¥8,800)
**Luxurious Novelties & Benefits**
**[Purchaser Gifts]**
¥20,000 or more: Rose Ribbon Choker
¥30,000 or more: Additionally, a "Rose Hairpin Set of 2" will be presented.
rose ribbon choker/rose hairpin
**[SNS Limited 10% OFF]**
Follow Instagram, LINE, or register as a member to receive a special offer of 10% off popular items.
HONEY MI HONEY Online Store (HONEY.MALL): https://www.honey-mall.com
HONEY MI HONEY Official Instagram: https://www.instagram.com/honeymihoney_official/channel/
HONEY MI HONEY TOKYO
2F Harajuku Akane Building, 6-2-6 Jingumae, Shibuya-ku, Tokyo
03-5774-2190
Google map: https://maps.app.goo.gl/9yyjozT8BCpCLmGE8
Inquiries for interviews and press relations: 080-3414-8231
tulle peplum short sleeve cardigan (¥24,200) rose backpack (¥18,700) pinstripe tulle docking jacket ¥28,600, pinstripe ribbon mini onepiece ¥22,000, rose backpack ¥18,700
[ESPRIT] tulle puff