HJ Inc. (Headquarters: Shibuya-ku, Tokyo, President: Hayato Ikeda), which operates the elementary school gal media "KOGYARU," has provided the IP for "KOGYARU" to Studio Alice Co., Ltd. (Headquarters: Kita-ku, Osaka, President: Shunsuke Makino), and has fully supervised the world view of the limited-time collaboration project "KOGYARU" x "Studio Alice" Collaboration Pack developed by Studio Alice.
This campaign will be held from Saturday, August 1, 2026, to Sunday, September 6, 2026.
"KOGYARU," which communicates with today's younger generation based on "self-expression," "trends," and "positive mindset," boasts over 1.8 million total SNS followers. In this collaboration, we will deliver an experience of supremely happy and new self-expression by supervising shooting backgrounds and original products that utilize KOGYARU's unique worldview for all children who want to discover a new self.
Collaboration Overview
Campaign Period: Saturday, August 1, 2026 - Sunday, September 6, 2026 Target: Children aged 3 to 13
Location: Studio Alice Co., Ltd. operated stores
Limited-Time "KOGYARU Supervised" Shooting Backgrounds
We supervised two types of shooting backgrounds that express KOGYARU's unique worldview, allowing children to enjoy the feeling of being a professional model while fully expressing their individuality.
Beachside (for half-body shots)
A background resembling the cover of a KOGYARU magazine with a pop, summery design. By becoming an admired KOGYARU model with your favorite pose and expression, you can create a special cover just for your child.
Homeroom (for full-body shots)
A classroom background inspired by the top visual of the KOGYARU official website. Surrounded by blackboard art and school motifs, you can enjoy taking photos while pretending to be an admired KOGYARU member.
Limited-Time "KOGYARU Supervised" Original Products
We supervised items designed to be carried around and shown to friends, with the fun of free customization, for a generation that enjoys self-expression and SNS posting.
- Multi Acrylic Kit "KOGYARU" ¥4,500 (¥4,950 including tax)
A 2-way specification that can be chosen according to the use, with an acrylic stand and keychain. A single acrylic board comes with photo parts and multiple design parts, which can be used in any combination. The design is based on pink with a "sparkling x cute" theme.
"KOGYARU" x "Studio Alice" Collaboration Pack
¥11,000 (including tax)
Contents: Participation fee, shooting, costume (private clothes + 1 Western-style outfit), hair styling, dressing, "A3 Large Poster" and "Cut Print" exclusive to the collaboration pack.
〈Collaboration Pack Exclusive Products〉
- "KOGYARU" A3 Large Poster
A dynamic poster (410mm x 305mm) that can be displayed in your room. Enjoy a special shot where you are the star, taken against the "KOGYARU" collaboration shooting background designed like a magazine cover.
- "KOGYARU" Cut Print
A print measuring approximately 90mm x 255mm, with your favorite shot divided into four sections. When cut, it transforms into a trendy "trading card (Toreca)" size, allowing you to enjoy exchanging with friends and collecting.
* Standard hair styling is included in the plan, but special KOGYARU-style hair styling and makeup must be prepared by the customer before visiting.
* Shooting costumes are limited to private clothes + one Western-style outfit.
Instagram Follow & Post Campaign Overview
To commemorate this collaboration, Studio Alice will hold an Instagram follow & post campaign where a total of 20 people will win autographed photos of KOGYARU models (Noapi, Riripi, Imopi, Ruripi).
Application Period: Sunday, August 2, 2026 - Sunday, September 13, 2026
How to Apply: Follow Studio Alice's official Instagram and post shooting data or off-shots with the designated hashtag. For details, please check the campaign page.
Campaign URL: https://www.studio-alice.co.jp/shortcut/kogyaru/
About Elementary School Gal Media "KOGYARU"
Launched on April 1, 2023, as a sister media to the Japanese gal magazine "egg," handling elementary school gal models. Primarily active on SNS as a web version, it surpassed 500,000 Instagram followers in just about two years since its launch.
The media name "KOGYARU" is a coined word combining the 90s buzzword "Kogyaru" and "child gal." As the word "GYARU" is known worldwide, the name was chosen to be communicable internationally.
In addition to fashion modeling, they made their artist debut in December 2023 with the song "SHIRANKEDO" and are leading the next generation of gal culture through diverse activities such as live performances across the country.
【KOGYARU Official Website & SNS】
Official Website: https://kogyaru.jp/
Instagram: https://www.instagram.com/kogyaru_official/
TikTok: https://www.tiktok.com/@kogyaru_official
YouTube: https://www.youtube.com/@KOGYARU_official
About Studio Alice Co., Ltd.
Studio Alice operates a diverse range of photo studios in all 47 prefectures of Japan, with 406 stores, primarily focusing on "Children's Specialty Photo Studios."
We provide comprehensive services to help you capture smiling commemorative photos, from Omiyamairi (baby's first shrine visit) and Shichi-Go-San (children's festival) to Coming-of-Age ceremonies, including staff training to bring out children's smiles, product and costume development, Japan's largest lab, and various shooting menus.
We will continue to support families in creating precious memories through photography as a united group.
(https://www.studio-alice.co.jp/)
Company Profile
Company Name: HJ Inc.
Representative: President Hayato Ikeda
Head Office Location: CH Building 2F.3F.4F, 1-22-1 Shibuya, Shibuya-ku, Tokyo
URL: https://hj-s.co.jp
Year Established: February 2006
Capital: ¥523,924,000
Number of Employees: 120
Business Activities: Media business, Production business, Advertising agency business, Event business
<Inquiries from Media Representatives>
HJ Inc. Public Relations Department
https://tayori.com/f/hjcontact-prtimes/
FACT BOX
- Source: PR TIMES
- Category: コラボレーション
- Organizations: KOGYARU