New Media "Campus Clip" Launched to Showcase Aspirational University Life!

HJ Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, operating Girls' High School Lab) and CyberAgent Co., Ltd. (Headquarters: Shibuya-ku, Tokyo) are pleased to announce the joint launch of "Campus Clip," an SNS media platform that disseminates the real campus culture of university students. Centered on Instagram and TikTok, it will officially launch in April 2026 as a media that delivers aspirational university life and the latest trends from an authentic perspective.

Background of Establishment

The university student population in Japan is approximately 2.9 million, with over 98% using SNS. Instagram and TikTok, in particular, are main tools for search and information gathering for university students, significantly influencing their lifestyle decisions. However, there has been a lack of high-quality SNS media that comprehensively disseminates the real daily lives and culture of university students.

Our company (HJ) has accumulated SNS marketing know-how and an influencer network for the teen generation through the operation of "Girls' High School Lab," an Instagram media for high school girls. On the other hand, CyberAgent, as one of Japan's leading SNS marketing support companies, possesses a strong network with advertisers and overwhelming achievements and knowledge in TikTok operations (its self-operated TikTok media has accumulated over 1 billion views). "Campus Clip" was born by strategically combining the strengths of these two companies.

Overview of Campus Clip

Media Name: Campus Clip Target: University students aged 18-22 Operating Platforms: Instagram + TikTok Content Areas: Campus life, fashion, cosmetics, lifestyle, and all aspects of university student culture Positioning: As a sister media to "Girls' High School Lab," it seamlessly supports the life stage transition from teens to university students. Instagram: https://www.instagram.com/campus_clip_/ TikTok: https://www.tiktok.com/@campusclip0

Features of the Media

Authentic content that delivers the "real" university student experience

Instead of information with an advertising or PR feel, it focuses on the real experiences and voices of current university students. It "clips" the real charm of campus life, visualizing the aspirational lifestyle of university students.

Three-dimensional media development: SNS × Radio × Events

In addition to online dissemination via Instagram and TikTok, a three-dimensional media development combining offline channels such as radio programs and events for university students is planned. The aim is to build a "Campus Clip economic zone" that integrates online and offline.

Main Content Series (Planned)

【What's in my bag?】

Revealing the contents of bags by faculty and year. Visualizing real belongings from PCs and gadgets to cosmetics.

【Asked current university students!】Series

Real experience reviews of apps and services genuinely used by university students.

【Life cycle linked content】

Disseminating seasonal trends in university life, such as preparation for admission, club selection, internships, and campus coordination.

【The real university student life】Series

Honest dissemination about daily life topics for university students, such as money-saving tips, part-time job situations, and goods for living alone.

First Image Models

The following three individuals will be appointed as the first image models embodying the world of Campus Clip.

Harua Takeda

Born in 2008, from Okayama Prefecture. Selected as the Grand Prix winner of "Girls' High School Miss Contest 2024" from approximately 42,000 applicants. Debuted in music in January 2026, and her TikTok singing videos have recorded an average of approximately 600,000 views, actively performing in multiple fields.

〈SNS Accounts〉

Instagram: https://www.instagram.com/____harua_/ TikTok: https://www.tiktok.com/@____harua_ X: https://x.com/____HARUA_

Asuka Shimizu

Born in 2006, from Miyazaki Prefecture. JC Miss Contest 2021 Grand Prix winner. Appeared in 3 seasons of ABEMA's "Kyo, Suki ni Narimashita." Gathers support from her generation with her 171cm height and approachable personality.

〈SNS Accounts〉

Instagram: https://www.instagram.com/asu_asu_51000/ TikTok: https://www.tiktok.com/@asu_asu_510 X: https://x.com/asu_asu_510

Sora Naruse

Born in 2007