Cumulative Sales Surpass 2,300 Units: Chef Sakura’s 'Cushion Cutting Board' Brings Professional Cutting Feel to Homes

HITOTEMA Co., Ltd., which operates the brand SAKURA's, announces that cumulative sales of the 'Good Cutting Feel Cushion Cutting Board' developed by chef Sakura have surpassed 2,300 units. Within the brand that champions 'Turning daily cooking into life's enjoyment,' this cutting board has long been cherished as a staple item that fundamentally supports everyday cooking. It has garnered widespread support from cooking enthusiasts as a catalyst for rethinking how people choose cutting boards—items that were previously often selected 'just because.'

■ Your Cutting Board Choice Affects Knife Sharpness

Even a high-quality knife won't maintain its sharpness if paired with the wrong cutting board. This product uses EVA material (ethylene-vinyl acetate copolymer), commonly found in sandals and bath mats. Its uniquely cushioned texture gently absorbs blade impact, delivering remarkably smooth and stable cutting performance. By reducing stress on the blade edge, it also helps preserve knife sharpness over time. Customers frequently comment, 'I didn’t realize a cutting board could make such a difference' and 'Cutting has become enjoyable,' earning high ratings in online store reviews.

■ A Proven Material Refined from Professional Kitchens

While EVA material is widely used in households overseas, in Japan it has traditionally been associated with professional tools and has not gained widespread adoption in homes. Chef Sakura, who was captivated by this material during her time as a professional cook, brought her vision—'to share this cutting experience with more people'—to manufacturers. Rather than directly bringing commercial-grade products into homes, she conducted repeated testing on size, handle design, and color to optimize the board specifically for home use.

■ Designed for Stability

With a 2cm thickness to prevent slipping, a non-slip textured surface, and a sophisticated black color that highlights ingredients, this board ensures stability during use. Despite its weight, the ergonomic handle design minimizes the burden of carrying and storage. It resists knife marks and staining, making it hygienic and durable—features that have received high praise.

■ Four Sizes to Match Your Lifestyle

Available in four sizes: Mini (ideal for garnishes and bento preparation), S (perfect for 1–2 people and light prep), M (handles family-sized cooking in one board), and L (designed for serious tasks like filleting whole fish). Choose based on household size and cooking style. Additionally, a dedicated 'cutting board planer' is available to smooth surface scratches. Regular maintenance allows long-term, hygienic use without replacement. Designed to become more comfortable with use, it aims to be a lasting companion in the kitchen—not a disposable item, but a trusted partner in cooking.

■ Product Overview: Good Cutting Feel Cushion Cutting Board

Product Name: Good Cutting Feel Cushion Cutting Board
Price: ¥7,200 (tax included)
Material: EVA resin (ethylene-vinyl acetate copolymer)
Country of Origin: Japan
Heat Resistance: -30°C to 70°C
Load Capacity: 100kg
Size Options: Mini / S / M / L + Cutting Board Planer
Sales Channel: SAKURA's Online Store

SAKURA's will continue delivering tools that resolve small inconveniences and uncertainties in cooking. Bringing professional-grade usability into homes—transforming daily cooking into life’s enjoyment, one board at a time.

※ Cumulative sales data based on SAKURA's online store figures as of May 15, 2026, including all variations and self-reported sales.