Enjoy a VR Summer Festival with Horoyoi in Hand, and a Surprising Ending?! Suntory Exhibits at Vket for the 6th Time

HIKKY Co., Ltd. is pleased to announce that Suntory Holdings Limited (hereinafter referred to as Suntory) will be exhibiting for the 6th consecutive time at "Virtual Market 2026 Summer" (abbreviated as Vket), one of the world's largest metaverse events, to be held from July 11 (Sat) to July 26 (Sun), 2026.

This year, we have created a summer festival space filled with the charm of Suntory's "Horoyoi." You can enjoy the summer festival by visiting the stalls with a "Horoyoi" in hand. At the end, we have prepared a surprising ending that involves the entire space, delivering a dynamic and immersive VR experience.

*Entry to this booth is limited to individuals aged 20 and over.

[Background of this Exhibition]

Suntory sees great value in VR for its ability to "allow users to enter and experience a world, rather than just view information," and through its past Vket exhibitions, has provided unique spaces and experiences for its brands.

At the previous "Virtual Market 2025 Winter," Suntory exhibited alcoholic beverages for the first time, receiving a significant positive response. This time, we will be deploying a booth specifically focused on "Horoyoi."

Through VR's immersive feel and interactive presentations, we aim to allow visitors to experience the appeal of "Horoyoi" more deeply and to feel closer to Suntory even in a VR space.

[Exhibition Details]

◆ Enjoy a VR Summer Festival with the Official Collaboration Character "Otona Vket-san" and "Horoyoi" in Hand!

In a venue brimming with the charm of "Horoyoi," you can enjoy a summer festival by visiting stalls with "Otona Vket-san," the official collaboration character between Suntory and HIKKY.

Choose one of the five flavors: "White Sour," "Peach," "Lemon Mikan," "Blue Sour," or "Shuwa Vita Sour," and join "Otona Vket-san," who has changed into a yukata matching your chosen flavor, to visit stalls and try mini-games with a "Horoyoi" in hand! Each time you play a game, the "point gauge" at the center of the venue's yagura (tower) will increase.

<Three Stall Mini-Games>

At three stalls themed after the five "Horoyoi" flavors - "White Sour," "Peach," "Lemon Mikan," "Blue Sour," and "Shuwa Vita Sour" - you can enjoy mini-games such as "shooting," "yo-yo fishing," and "ring toss." Play each game and aim for a high score!

Once you have visited all three stalls and the point gauge reaches MAX, the yagura will launch fireworks. When the launched yagura pierces the night sky and the sky splits open—?! Please enjoy this unprecedented Vket event production at the booth.

Furthermore, by answering a survey within the venue, you will receive a 3D can of a "Horoyoi" 10-flavor set as a gift. This is a 3D item that can be enjoyed in various scenes, such as placing it in your own world or using it as a companion for VR drinking.

◆ Purchase Real "Horoyoi" by Navigating to the EC Site!

As a first for Suntory, we have installed a system that allows you to purchase real "Horoyoi" within the booth. You can navigate to the Amazon page and purchase an assortment set of "Horoyoi." Please enjoy the lingering excitement of your VR experience at home with real "Horoyoi."

Comment from Suntory Representative

For this exhibition, we have prepared games that can be played alone or with multiple people, as well as a surprising final event, to ensure that visitors can feel and enjoy the world of "Horoyoi" from the moment they enter the booth. We want everyone, not just those who like alcohol, but also those who don't usually drink much, to enjoy it. We would be delighted if this exhibition leads people to discover or come to love "Horoyoi"!

[Virtual Market 2026 Summer Overview]

Name: Virtual Market 2026 Summer

Organizer: HIKKY Co., Ltd.

Period: July 11 (Sat) - July 26 (Sun), 2026 (16 days total)

Admission Fee: Free

Corporate Exhibition VRChat Venue: Parareal Akihabara / Parareal Broadway

VketReal Venue: Belle Salle Akihabara

Official Website: https://vket.com/

Official SNS:

X → https://x.com/Virtual_Market_

YouTube → https://www.youtube.com/c/vketchannel

Instagram → https://www.instagram.com/vket_official/

How to Visit: https://vket.com/access

You can visit the special world within VRChat using VR equipment and a gaming PC.

Admission is free 24 hours a day during the event period.

The official Vket Discord server provides real-time updates on the latest news and event information for Virtual Market. Exclusive campaigns and early information releases are also planned! Please join us from the link below.

Vket Official Discord

[Notice Regarding Advance Media Briefing and Experience Session]

We will be holding an advance experience and press briefing for Virtual Market 2026 Summer for members of the media. You will be able to experience and cover Virtual Market using VR equipment. Interviews with exhibiting companies will also be possible, so please feel free to participate.

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Period: July 8 (Wed) - July 10 (Fri), 2026

*Detailed date and time will be determined after inquiry.

Location: HIKKY Headquarters (Nearest Station: Ebisu Station)

How to Apply: Please apply using the form below.

https://forms.gle/86AjHTPFhSdNygZt9

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*You can cover the event at any time after Vket opens, so even if you cannot attend the advance press briefing, please feel free to contact us with your desired date and time.