From Summer Festivals to Pest Control Games, Vket Recommends PCs! "Virtual Market 2026 Summer" Announces Second Wave of Exhibitors

HIKKY Co., Ltd. will host "Virtual Market 2026 Summer," the 16th installment of "Virtual Market" (commonly known as Vket), one of the world's largest metaverse events, which has attracted over 1.35 million visitors from around the globe. The event will be held for 16 days from July 11 (Sat) to July 26 (Sun), 2026.

We are announcing the second wave of detailed exhibitor booth information for this event, which will feature many returning exhibitors such as Suntory, Earth Chemical, and Mouse Computer.

"Virtual Market 2026 Summer" will feature two corporate exhibition venues themed after "Akihabara" and "Broadway."

Visitors can experience immersive, free, and fun content at the corporate booths in each venue, naturally learning about the products and brands of each company and organization. It is gaining attention as a new marketing/PR platform, different from traditional one-way advertising, through interactive content.

What is Virtual Market (Vket)?

Virtual Market is one of the world's largest metaverse events held in a virtual space on VRChat. Participants attend as avatars, buy and sell 3D items, clothing, food and drinks, and other real products, and experience attractions, games, and music live performances, enjoying an immersive experience as if they were going out with friends in a real city. Participation is free 24 hours a day during the event period via VR devices and PCs.

Since its first event in 2018, it has been held twice a year, in summer and winter, attracting over 1.35 million visitors from around the world per event. It has achieved four Guinness World RecordsTM and continues to grow as a representative event that expands new values through virtual culture and communication.

Vket provides a fertile ground for creators and fans to meet, connect, and grow into a repeater community. By integrating corporate, local government, and brand exhibits, new fan communities and circles of co-creation are being born.

※Guinness World Record for the largest number of booths at a virtual reality market event.

[Introduction to Corporate Exhibitor Booth Content]

※Partial excerpt

◆ Suntory Limited

Enjoy a VR Summer Festival with "Horoyoi"! With a surprising ending?!

Suntory, exhibiting for the 6th time, has created a summer festival space filled with the charm of its "Horoyoi" brand. You can enjoy the summer festival with "Otona Vket-san," the official collaboration character of Suntory and HIKKY. Will there be a surprising ending that involves the entire space, the first in Vket history?! Please enjoy the conclusion with dynamic VR-exclusive production at the venue.

◆ Earth Chemical Co., Ltd.

Defeat the summer's nemeses "G" and "D"! An immersive pest control game awaits.

Earth Chemical is exhibiting for the second consecutive time! This year, they will present a booth themed around the summer's nemeses, "cockroaches" and "mites," where visitors can enjoyably learn about the ecology of each pest and proper pest control methods through immersive metaverse content. In the booth, you can enjoy an immersive pest control game where you defeat "G monsters" and "D monsters" that symbolize cockroaches and mites with "Gokijet Pro" and "Dania Earth Spray."

◆ Mouse Computer Co., Ltd.

The highly acclaimed "Vket Recommended PC" returns, powered up!

Mouse Computer will be exhibiting for the second consecutive time, following last winter's event! We will be selling the "Vket Recommended PC," a PC with recommended specifications designed to comfortably enjoy Vket experiences and creative activities, which received a much greater response than expected last time.

This time, we have tested four scenarios for users ranging from VRChat beginners to serious users who enjoy streaming and creation, and will offer six types of officially certified machines that "can perfectly and comfortably play VRChat!" as "Vket Recommended PCs." New models equipped with "Radeon," which offer stable supply and excellent cost performance, have been added to the lineup, allowing you to choose the Vket Recommended PC that is perfect for you.

◆ Yaizu City

Promoting "Yaizu City, the City of Fish" to domestic and international visitors in the metaverse!

Yaizu City, a familiar exhibitor among Vket municipalities, will be exhibiting for the 9th consecutive time! This time, to re-appeal "Yaizu City, the City of Fish" to many visitors, we will set up a booth in Parareal Broadway featuring Yaizu's specialty "tuna" and the official Yaizu City character "Yaichan."

You can enjoy the game "Yaizu City Fish Panic!" where you catch Yaizu's specialty seafood such as tuna, bonito, and cherry shrimp that appear from a wide area including the road in front of the booth, competing for scores. A present campaign is also being held where you can win a set of Yaizu specialty products by posting on social media.

◆ Ministry of Education, Culture, Sports, Science and Technology

Dive into the world of books! Make "Science" and "Innovation" more familiar through immersive experiences.

The Ministry of Education, Culture, Sports, Science and Technology is engaged in public relations activities to widely inform the public about the current state and future direction of Japan's science and technology and innovation policies.

This time, for the fourth exhibition by the Ministry of Education, Culture, Sports, Science and Technology, we aim to convey the appeal of science and technology and innovation to more people.

In this booth, you can experience a glimpse of the near future that will be born from future science and innovation, as if you have jumped into a book. Through experiences that touch upon various scientific technologies and innovations that will support future society, why not find your "future to support"?

◆ Sammy Corporation

Setting up a portal to Sammy's first permanent VRC World, "Sammy World"!

Sammy, exhibiting for the 5th time, will install a "guidance portal" at a corner of Parareal Broadway, from a stage themed after the new pachinko machine "e Tokyo Revengers: Seiya Kessen Hen," which directly connects to Sammy's first permanent VRChat world, "Sammy World," opening on July 1.

Sammy World will feature a limited-time collaboration with "e Tokyo Revengers: Seiya Kessen Hen"! After fully enjoying Virtual Market, please visit Sammy World through this portal.

© Ken Wakui / Kodansha © Ken Wakui, Kodansha / "Tokyo Revengers" Production Committee © Sammy

◆ Core Mix Co., Ltd.

Become Kenshiro and unleash the Hokuto Hyakuretsu Ken!

"You are already dead" - experience that famous scene with your avatar! Popular items from "Fist of the North Star" will reappear at Vket. We will sell items that allow you to enjoy the world of "Fist of the North Star" in VRChat, such as motion gimmicks that allow you to unleash the "Hokuto Hyakuretsu Ken," suit sets and cloaks that let you become Kenshiro with your own avatar, and Jagi's helmet.

Whether you become a successor to Hokuto Shinken or choose to rampage as Jagi, you can enjoy a "post-apocalyptic experience" unique to virtual reality, such as recreating famous scenes with friends, taking photos, and role-playing.

◆ diVRse Inc.

New "Bird/Tori" from "Friend Plush" arrives! Popular goods are all here!

diVRse Inc. will continue to exhibit at Parareal Akihabara! The VR character goods series "Friend Plush," which was highly acclaimed at VketReal 2025 Winter, will be available again this time. You can continue to carry the goods in your backpack as you explore Parareal Akihabara! And as a new product, the avatar "Bird/Tori," which is very popular on VRChat, will make its debut. Please visit our booth!

◆ NuNuAI Inc.

Exhibiting the PC brand "NuNuPC" for VRChat users!

NuNuAI, which develops, manufactures, and sells PCs optimized for VRChat users, will exhibit for the first time! At the NuNuAI booth in Parareal Broadway, we will exhibit 3D models of the company's PC brand "NuNuPC." Furthermore, the avatar of the company's representative, NUNUPI, will also appear to welcome visitors.

We will also have a booth at VketReal, held on July 25th and 26th. We will exhibit PCs with various configurations ranging from around 100,000 yen to over 1,000,000 yen, as well as multiple PCs with unique avatar designs. Please find your "oshi" (favorite) at the venue. You can also enjoy a quiz rally where visitors can participate.

◆ FaceWin Co., Ltd.

Selling "Umaibo 3D models with eating gimmick"! "Umaibo Vket-chan" also reappears.

FaceWin Co., Ltd., an authorized distributor of Yaokin, returns to Vket after a long absence! This time, we will sell "Umaibo 3D models with eating gimmick" that faithfully reproduce the entire eating process: holding, opening, and eating. The available flavors are the familiar "Corn Potage," "Mentaiko," "Natto," "Takoyaki," and "Vegetable Salad," for a total of 5 types. During the Vket period, you can purchase them at a special price of 300 yen per item / 1,300 yen for a set of 5.

Please also come and meet "Umaibo Vket-chan," who is cosplaying as Umaibo.

◆ PIMAX TECHNOLOGY (Hangzhou) CO., LTD.

Get a limited Pimax discount code by answering a survey!

Pimax, a specialized VR device vendor, will exhibit at Vket for the first time! Centered around the giant "Dream Air," we will exhibit 3D models of four Pimax VR headsets that you can pick up and try on. Furthermore, by answering a survey at the booth, you will receive a Vket-limited discount coupon that can be used at the official Pimax Japan store.

[List of Exhibiting and Cooperating Companies, Organizations, and Stores]

Fujikyu Corporation / Suntory Limited / Aoyama Trading Co., Ltd. / Earth Chemical Co., Ltd. / Mouse Computer Co., Ltd. / AMD Japan Ltd. / Universal Entertainment Corporation / Yaizu City / Johoku Shinkin Bank / Nohmi Bosai Ltd. / Ministry of Education, Culture, Sports, Science and Technology / AlphaTheta Corporation / Sammy Corporation / Daimaru Matsuzakaya Department Stores Co., Ltd. / 17LIVE Inc. / diVRse Inc. / Core Mix Co., Ltd. / NuNuAI Inc. / FaceWin Co., Ltd. / PIMAX TECHNOLOGY (Hangzhou) CO., LTD. / Flame Inc. / WAO CORPORATION / RKB Mainichi Broadcasting Corporation / Walker Industries / Gunma Electric Co., Ltd. / FUJIFILM BUSINESS INNOVATION JAPAN CORP. / HUB Co., Ltd. / Karada Factory / Karaoke no Tetsujin / Meiwa Denki Inc. / Stadium Bar Akihabara League / HERO'S Steak House / Bouken Kaoru Gyusuji Curry Roman Kitchen / Akihabara Dining Raffinee / Yakiton Genki Denki Gai Exit Store / Yakiton Genki Seimi Dori Store / Yakiniku Sakaba Akihabokujo / Akihabara Shitamachi Monja Oshikatsu / Flying Scotsman / Cafe Oriel / Maid Cafe Dangenkyo / Concept Cafe Alice×Alice Group / Shisha BAR Madoi / Kemuri Chuudoku / IV Akihabara / Private Mahjong Salon Leaves / Akihabara VRChat Film Festival / Robo Stadium / VEXZ Inc.

<Special Cooperation>

VRChat

※List as of July 1st.

[Virtual Market 2026 Summer Overview]

Name: Virtual Market 2026 Summer

Organizer: HIKKY Co., Ltd.

Period: July 11 (Sat) - July 26 (Sun), 2026 (16 days total)

Admission Fee: Free

Corporate Exhibition VRChat Venues: Parareal Akihabara / Parareal Broadway

VketReal Venue: Belle Salle Akihabara

Official Website: https://vket.com/

Official Social Media:

X → https://x.com/Virtual_Market_

YouTube → https://www.youtube.com/c/vketchannel

Instagram → https://www.instagram.com/vket_official/

How to Attend: https://vket.com/access

You can visit the special world within VRChat from VR devices and Windows PCs.

Participation is free at any time during the event period.

The official Vket Discord server provides real-time updates on Virtual Market news and event information. Limited campaigns and early information releases are also planned for the future! Please join us from the link below.

Vket Official Discord

[About HIKKY Co., Ltd.]

HIKKY Co., Ltd. aims to "Let's Play! Beyond Dimensions" as its mission, and is an XR company that provides exciting experiences and content by combining virtual culture and creation with the latest technology.

We create new value between "virtual ↔ real" by focusing on planning and operating the "Virtual Market (Vket)," one of the world's largest metaverse events since 2018, and the XR experience-based real event "VketReal."

Representative Director CEO: Yasushi Funakoshi

Headquarters: Santomi Building 4F, 1-20-22 Ebisu, Shibuya-ku, Tokyo 150-0013

Established: May 1, 2018

Corporate Site: https://www.hikky.co.jp/

For Corporations: https://hikky.co.jp/biz

[Notice of Advance Media Briefing and Experience Session]

We will hold an advance experience and press briefing for "Virtual Market 2026 Summer" for members of the media. You will be able to experience and cover Virtual Market using VR equipment. We encourage your participation. ※You can cover the event at any time after it begins. Please feel free to contact us if you wish to cover it after the event.

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Period: July 8 (Wed) - July 10 (Fri), 2026

※Detailed date and time will be determined after inquiry.

Location: HIKKY Headquarters (Nearest Station: Ebisu Station)

How to Apply: Please inquire via the form below.

https://hikky.co.jp/contact/company/media

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