HIKKY and SDRS Co-Develop Interactive 'Fan Engagement' Vending Machine
Key facts
- HIKKY and SDRS Co-Develop Interactive 'Fan Engagement' Vending Machine
- HIKKY and SDRS have co-developed an interactive vending machine allowing users to enjoy games and conversations with characters, set to premiere at 'Oshi-katsu EXPO' on June 24, 2026.
- Source: PR Times
- Date: June 9, 2026
Direct answer
HIKKY and SDRS have co-developed an interactive vending machine allowing users to enjoy games and conversations with characters, set to premiere at 'Oshi-katsu EXPO' on June 24, 2026.
- Citation
- HIKKY and SDRS Co-Develop Interactive 'Fan Engagement' Vending Machine (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
HIKKY and SDRS have co-developed an interactive vending machine allowing users to enjoy games and conversations with characters, set to premiere at 'Oshi-katsu EXPO' on June 24, 2026.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 22:00
- 🔍 Collected: June 9, 2026 at 13:21
- 🤖 AI Analyzed: June 9, 2026 at 17:03 (3h 42m after Collected)
## Development Background
Aiming to maximize the 'experience value' in real-world spaces and address labor shortages in retail and events, the companies developed this entertainment-integrated vending machine. Targeting the 4.1 trillion yen fan engagement market, it turns 'waiting' and 'buying' into 'enjoying' time through interactive experiences.
## Key Features
- Autonomous Entertainment: A five-step seamless flow including character interaction, mini-games, commemorative photos, acquisition of goods/digital content, and SNS sharing.
- Organic UGC Generation: Designed to encourage social media posts by allowing users to download and share photos taken with characters.
- Multi-layered Revenue Model: Integrates merchandise sales, digital content, experience fees, and advertising in a single unit.
- Flexible Customization: Adaptable to various locations through character performance updates and wrap-around branding.
- Future Prospects: Plans to implement on-demand card printing functionality.
## Exhibition Overview
The machine will be displayed at the SDRS booth at 'Oshi-katsu EXPO,' featuring a collaboration with the live streaming app '17LIVE' for special original game content.
FAQ
Where can I experience the 'Character Interaction Vending Machine'?
It will be first publicly displayed at the SDRS Corporation booth during the 5th Pushi Expo Summer, held from June 24 (Wednesday) to June 26 (Friday), 2026, at Tokyo Big Sight.
What kind of experiences are possible?
The machine offers a complete 5-step experience: conversation with characters, mini-games, commemorative photos, obtaining physical goods and digital content, and sharing on social media.
What revenue models are envisioned?
It generates revenue through the sale of physical goods and digital content, experience fees, sampling, and advertising promotions.
What installation locations are supported?
It can be installed in a wide range of locations including event venues, commercial facilities, stations, popup stores, and offices.
What customization is possible?
Characters and performances can be flexibly changed to match the target IP, and it supports long-term operation.