Implementing "AI" and "Design" into Organizations: Highlite inc. Launches In-house Support Program "Quartz Setup"
Highlite inc. has launched "Quartz Setup," an accompanying program that helps organizations implement the "judgment criteria" and "design functions" necessary for brand management in the AI era. This program aims to support teams in operating autonomously while maintaining brand consistency, addressing new challenges in an era where generative AI makes "creation" accessible to everyone.
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- 📰 Published: April 30, 2026 at 23:12
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Quartz Setup
Highlite inc., a company specializing in branding support, announced today the launch of "Quartz Setup," an accompanying program designed to implement the "judgment criteria" and "design functions" essential for brand management in the AI era within organizations.
This program is structured with three menus (SHARP/CLEAR/PRISM) tailored to the company's phase and objectives. It offers flexibility, allowing clients to choose the necessary depth, from short-term support for verbalizing the brand's core to full-scale implementation of design systems and operational rules within the company.
Link: https://highlite.co.jp/lp/quartzsetup/
Why now: In an era where AI enables "creation," "judgment" becomes the differentiator.
The widespread adoption of generative AI has ushered in an era where anyone can create creative works of a certain standard.
Banners, landing pages, documents, videos. Many productions that once required specialists can now be generated in minutes.
While this change presents a significant opportunity for companies, it also creates new challenges.
Because "creation" has been democratized, the difference in brand sense and consistency becomes more apparent than ever.
Is the generated output suitable for our brand? Which should we adopt, and which should we modify?
The foundation supporting such judgment is not the tool itself, but rather "knowledge and criteria within the organization."
However, in reality, these criteria are often not verbalized in many companies and are attributed to a few talented individuals. If the person in charge changes, quality wavers, and the brand becomes ambiguous proportional to the volume produced by AI. Relying on external contractors slows things down, and solely in-house efforts fail to foster a judgment axis.
Highlite perceives the true challenge in the AI era to have shifted from "creating" to "having judgment within the organization."
The top-level skill required for AI is verbalization, and design can be verbalized. It would be a waste not to leverage this affinity.
However, introducing AI into an organization can be challenging without consulting references for harness and security settings, or effective AI usage methods.
This is where we provide support.
Value offered: Protecting the brand and enabling teams to operate independently.
(Image of a team capable of design production)
Quartz Setup is not a program that sells the convenience of AI.
It is an accompanying support program to implement brand and design judgment criteria within an organization, enabling teams to protect their brand and operate independently. Through this program, we consistently provide the following four values:
Judgment criteria: A state where the team can share what is characteristic of their company and what is not.
Brand maintenance: A system where brand identity is not lost, even with an increase in AI-generated output.
Astuteness: Fostering the team's ability to choose and modify, not just create.
Self-reliance support: Designing for in-house design functions, without excessive reliance on external parties.
Three menus: Structure selectable according to the company's phase and objectives.
Which types of companies are suitable for each plan?
Quartz Setup offers three menus for clients to choose from, depending on the "depth currently needed."
◆ Sharp — Light Plan | 2 Weeks
A short-term menu to verbalize the core of the service and create "materials" for significant judgments such as pivoting. This involves preliminary interviews, a core concept verbalization workshop, and delivery of a workshop summary, all within two weeks. It can be utilized as a starting point to visualize business issues and prepare for the next phase.
◆ Clear — Standard Plan | 3 Months
An introductory menu to establish the foundation for judgment criteria and AI utilization, enabling the team to proceed while maintaining the brand. This implements a judgment criteria organization workshop, simple definition of brand core, and basics of AI utilization within three months. This configuration is suitable for companies looking to internalize detailed design production.
◆ Prism — Pro Plan | 4+ Months
A full-scale implementation menu to embed design systems and knowledge within the team, enabling them to operate autonomously while preserving the brand. This includes organizing brand criteria and designing the design system, AI utilization courses and knowledge training, and establishing practical rules and operational flows. Depending on the scale, the three steps of "define / enable use / operate" are completed in approximately four months.
* For difficult design productions (e.g., entire web pages, app UIs), Highlite can undertake production separately at an additional cost for any plan.
■ Representative Comment
Highlite, which provides branding to companies, started "Quartz Setup" to install design functions in organizations.
Highlite inc., a company specializing in branding support, announced today the launch of "Quartz Setup," an accompanying program designed to implement the "judgment criteria" and "design functions" essential for brand management in the AI era within organizations.
This program is structured with three menus (SHARP/CLEAR/PRISM) tailored to the company's phase and objectives. It offers flexibility, allowing clients to choose the necessary depth, from short-term support for verbalizing the brand's core to full-scale implementation of design systems and operational rules within the company.
Link: https://highlite.co.jp/lp/quartzsetup/
Why now: In an era where AI enables "creation," "judgment" becomes the differentiator.
The widespread adoption of generative AI has ushered in an era where anyone can create creative works of a certain standard.
Banners, landing pages, documents, videos. Many productions that once required specialists can now be generated in minutes.
While this change presents a significant opportunity for companies, it also creates new challenges.
Because "creation" has been democratized, the difference in brand sense and consistency becomes more apparent than ever.
Is the generated output suitable for our brand? Which should we adopt, and which should we modify?
The foundation supporting such judgment is not the tool itself, but rather "knowledge and criteria within the organization."
However, in reality, these criteria are often not verbalized in many companies and are attributed to a few talented individuals. If the person in charge changes, quality wavers, and the brand becomes ambiguous proportional to the volume produced by AI. Relying on external contractors slows things down, and solely in-house efforts fail to foster a judgment axis.
Highlite perceives the true challenge in the AI era to have shifted from "creating" to "having judgment within the organization."
The top-level skill required for AI is verbalization, and design can be verbalized. It would be a waste not to leverage this affinity.
However, introducing AI into an organization can be challenging without consulting references for harness and security settings, or effective AI usage methods.
This is where we provide support.
Value offered: Protecting the brand and enabling teams to operate independently.
(Image of a team capable of design production)
Quartz Setup is not a program that sells the convenience of AI.
It is an accompanying support program to implement brand and design judgment criteria within an organization, enabling teams to protect their brand and operate independently. Through this program, we consistently provide the following four values:
Judgment criteria: A state where the team can share what is characteristic of their company and what is not.
Brand maintenance: A system where brand identity is not lost, even with an increase in AI-generated output.
Astuteness: Fostering the team's ability to choose and modify, not just create.
Self-reliance support: Designing for in-house design functions, without excessive reliance on external parties.
Three menus: Structure selectable according to the company's phase and objectives.
Which types of companies are suitable for each plan?
Quartz Setup offers three menus for clients to choose from, depending on the "depth currently needed."
◆ Sharp — Light Plan | 2 Weeks
A short-term menu to verbalize the core of the service and create "materials" for significant judgments such as pivoting. This involves preliminary interviews, a core concept verbalization workshop, and delivery of a workshop summary, all within two weeks. It can be utilized as a starting point to visualize business issues and prepare for the next phase.
◆ Clear — Standard Plan | 3 Months
An introductory menu to establish the foundation for judgment criteria and AI utilization, enabling the team to proceed while maintaining the brand. This implements a judgment criteria organization workshop, simple definition of brand core, and basics of AI utilization within three months. This configuration is suitable for companies looking to internalize detailed design production.
◆ Prism — Pro Plan | 4+ Months
A full-scale implementation menu to embed design systems and knowledge within the team, enabling them to operate autonomously while preserving the brand. This includes organizing brand criteria and designing the design system, AI utilization courses and knowledge training, and establishing practical rules and operational flows. Depending on the scale, the three steps of "define / enable use / operate" are completed in approximately four months.
* For difficult design productions (e.g., entire web pages, app UIs), Highlite can undertake production separately at an additional cost for any plan.
■ Representative Comment
Highlite, which provides branding to companies, started "Quartz Setup" to install design functions in organizations.