High Link, operating "Coloria," Joins ZOZO Group
High Link Inc., which operates the comprehensive fragrance platform "Coloria," has announced its participation in the ZOZO Group after signing a stock transfer agreement with ZOZO Inc. This move aims to leverage ZOZO's robust customer base and diverse business assets to accelerate Coloria's growth and market expansion, while High Link looks to challenge new areas as a "Life Tech Company."
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 01:00
- 🔍 Collected: April 30, 2026 at 16:31
- 🤖 AI Analyzed: April 30, 2026 at 16:46 (14 min after Collected)
High Link Inc., which operates the comprehensive fragrance platform "Coloria," announces that it has concluded a stock transfer agreement with ZOZO Inc. and has joined the ZOZO Group.
Background
High Link has been developing its business, centered on the comprehensive fragrance platform "Coloria," under the philosophy "Excitement, transcending all boundaries" and the mission "Coloring the world with fragrance." Since the service launch, with the support of many users, we have worked to create new fragrance experiences and expand the market, accumulating extensive data specialized in fragrance and comprehensive marketing expertise.
Moving forward, as Coloria evolves into a service that reaches even more people and aims for further market expansion, we believe that discontinuous growth is essential.
To achieve this, we feel great potential in the synergy with ZOZO Inc.'s strong customer base, diverse business assets, and broad customer touchpoints, leading to our participation in the group.
Future Outlook
Through this group integration, we will leverage ZOZO's customer base, e-commerce operations, logistics know-how, and data to further enhance Coloria's recognition and expand its user base. We will also strive to evolve into a more reliable and secure service by strengthening partnerships utilizing ZOZO's network.
In the future, in addition to strengthening our existing businesses, we plan to challenge new ventures and new domains.
We will maximize the strengths of both companies and aim for further business growth without being constrained by existing frameworks.
About ZOZO Inc.
ZOZO Inc. plans and develops various services, including the fashion e-commerce "ZOZOTOWN," the cosmetics specialty mall "ZOZOCOSME," the shoe specialty zone "ZOZOSHOES," "ZOZOUSED" which handles used brand clothing, "ZOZOVILLA" which handles luxury & designer brands, the fashion coordination app "WEAR by ZOZO," and the OMO platform "ZOZOMO." We also engage in the development and utilization of measurement technologies such as "ZOZOSUIT," "ZOZOMAT," and "ZOZOGLASS." As a business utilizing ZOZOSUIT's measurement technology, we operate the 3D body scan service "ZOZOFIT" in the United States and other countries.
Corporate website: https://corp.zozo.com/
Comments from Each Company
▪️ High Link Inc.
Masahiro Minaki, Representative Director / CEO
This is a choice for High Link to take on even greater challenges as we reach our 10th anniversary. Through "Coloria," we have worked to create new experiential value in the fragrance domain by leveraging data and technology. We have also continued our challenge with the aim of a future where enjoying fragrance daily becomes ingrained in Japanese culture.
During our discussions, we strongly felt the cultural compatibility and business synergy with ZOZO Inc., and we are very pleased to be able to work together. We are convinced that by combining the data and assets held by both parties and maximizing their power, we will achieve overwhelming business growth.
We view this alliance as the dawn of High Link's second phase, and we will challenge new ventures in all areas related to daily life, not limited to the fragrance domain, as a "Life Tech Company." We will continue to challenge existing frameworks with excitement as our driving force.
Daiki Okamoto, Executive Vice President / COO
After our first meeting, we deepened our mutual understanding through continuous communication over a long period, leading to this decision.
From everyone at ZOZO Inc., we felt that they genuinely believed in the potential of High Link as a company, including our business, management, and individual employees. The attitude of valuing human potential deeply resonates with the values High Link has cherished since its founding, and I am confident that "together with you, we can make High Link even bigger."
By combining ZOZO Inc.'s overwhelming customer base with the fragrance data and user base that Coloria has cultivated over seven years, we will deliver new encounters with fragrance to people whom we could not reach before. We will also boldly initiate new initiatives to achieve further business growth. Please look forward to our future endeavors.
▪️ ZOZO Inc.
Yosuke Odaka, Executive Officer
We are pleased to welcome High Link, which operates a comprehensive fragrance platform, to our group.
Background
High Link has been developing its business, centered on the comprehensive fragrance platform "Coloria," under the philosophy "Excitement, transcending all boundaries" and the mission "Coloring the world with fragrance." Since the service launch, with the support of many users, we have worked to create new fragrance experiences and expand the market, accumulating extensive data specialized in fragrance and comprehensive marketing expertise.
Moving forward, as Coloria evolves into a service that reaches even more people and aims for further market expansion, we believe that discontinuous growth is essential.
To achieve this, we feel great potential in the synergy with ZOZO Inc.'s strong customer base, diverse business assets, and broad customer touchpoints, leading to our participation in the group.
Future Outlook
Through this group integration, we will leverage ZOZO's customer base, e-commerce operations, logistics know-how, and data to further enhance Coloria's recognition and expand its user base. We will also strive to evolve into a more reliable and secure service by strengthening partnerships utilizing ZOZO's network.
In the future, in addition to strengthening our existing businesses, we plan to challenge new ventures and new domains.
We will maximize the strengths of both companies and aim for further business growth without being constrained by existing frameworks.
About ZOZO Inc.
ZOZO Inc. plans and develops various services, including the fashion e-commerce "ZOZOTOWN," the cosmetics specialty mall "ZOZOCOSME," the shoe specialty zone "ZOZOSHOES," "ZOZOUSED" which handles used brand clothing, "ZOZOVILLA" which handles luxury & designer brands, the fashion coordination app "WEAR by ZOZO," and the OMO platform "ZOZOMO." We also engage in the development and utilization of measurement technologies such as "ZOZOSUIT," "ZOZOMAT," and "ZOZOGLASS." As a business utilizing ZOZOSUIT's measurement technology, we operate the 3D body scan service "ZOZOFIT" in the United States and other countries.
Corporate website: https://corp.zozo.com/
Comments from Each Company
▪️ High Link Inc.
Masahiro Minaki, Representative Director / CEO
This is a choice for High Link to take on even greater challenges as we reach our 10th anniversary. Through "Coloria," we have worked to create new experiential value in the fragrance domain by leveraging data and technology. We have also continued our challenge with the aim of a future where enjoying fragrance daily becomes ingrained in Japanese culture.
During our discussions, we strongly felt the cultural compatibility and business synergy with ZOZO Inc., and we are very pleased to be able to work together. We are convinced that by combining the data and assets held by both parties and maximizing their power, we will achieve overwhelming business growth.
We view this alliance as the dawn of High Link's second phase, and we will challenge new ventures in all areas related to daily life, not limited to the fragrance domain, as a "Life Tech Company." We will continue to challenge existing frameworks with excitement as our driving force.
Daiki Okamoto, Executive Vice President / COO
After our first meeting, we deepened our mutual understanding through continuous communication over a long period, leading to this decision.
From everyone at ZOZO Inc., we felt that they genuinely believed in the potential of High Link as a company, including our business, management, and individual employees. The attitude of valuing human potential deeply resonates with the values High Link has cherished since its founding, and I am confident that "together with you, we can make High Link even bigger."
By combining ZOZO Inc.'s overwhelming customer base with the fragrance data and user base that Coloria has cultivated over seven years, we will deliver new encounters with fragrance to people whom we could not reach before. We will also boldly initiate new initiatives to achieve further business growth. Please look forward to our future endeavors.
▪️ ZOZO Inc.
Yosuke Odaka, Executive Officer
We are pleased to welcome High Link, which operates a comprehensive fragrance platform, to our group.