Fragrance Platform "Coloria" Achieves Over 130% of Sales Target in First Month of Opening Its First Physical Store!
High Link, which operates the comprehensive fragrance platform "Coloria," has opened its first permanent physical store within Amuse Beauté (operated by Daimaru Matsuzakaya Department Store). By integrating online and real-world experiences, it achieved over 130% of its sales target in the first month, successfully personalizing scent discovery.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 13:04 (1h 32m after Collected)
High Link Inc., which operates the comprehensive fragrance platform "Coloria," established Coloria's first permanent physical store corner in February 2026 within "Amuse Beauté Odakyu Department Store Machida," a beauty select shop operated by Daimaru Matsuzakaya Department Store Co., Ltd.
This new hub aims to help customers find "scents that suit them" through the fusion of online and real-world experiences, offering sales of brand perfumes available through "Coloria Scent Subscription" and perfume diagnostic services. Sales in the first month since opening exceeded the initial target by over 130%, marking a strong start.
Background
In recent years, fragrances, much like fashion and makeup, have gained increasing interest from a wide range of age groups as a means of self-expression and enhancing lifestyles.
The comprehensive fragrance platform "Coloria" has, until now, provided customers with encounters with scents tailored to each individual through online recommendations and perfume diagnoses.
On the other hand, because scent is a characteristic that cannot be understood without actually trying it, many people have concerns such as "I can't find a scent that suits me" or "I don't know how to choose."
In response to this, Amuse Beauté has been promoting the strengthening of its fragrance zone to provide more diverse beauty experiences. As part of this initiative, Coloria, which has accumulated unique customer touchpoints and data in the fragrance domain, has decided to participate. Furthermore, by resonating with Amuse Beauté's concept of "a beauty select shop where beauty can be achieved more freely, more enjoyably, and as desired," Coloria's first physical store expansion has been realized.
Going forward, we will continue to combine the fragrance data accumulated online with the unique experiences offered by physical stores to provide unprecedented encounters with ideal scents.
Scent Experience Provided at the Physical Store
The permanent Coloria corner established within Amuse Beauté Odakyu Department Store Machida offers the following experiences:
- Sales of Coloria original products (e.g., atomizer cases)
- Sales of brand perfumes handled by "Coloria Scent Subscription"
- Implementation of perfume diagnosis
By combining Coloria's data and expertise cultivated online with the customer service and space creation unique to a department store, we will realize an OMO-type scent experience.
About Amuse Beauté
"Amuse Beauté" is a term combining "Amuse," the enjoyable first dish in French cuisine, and "Beauté," which means "beauty" in French. It is a beauty select shop where you can easily try and freely choose from domestic and international luxury cosmetics to casual cosmetics.
Just like ordering your favorite dishes à la carte from a menu, you can freely choose how to select, buy, and use them. The excitement of discovering the beauty you've been looking for is at Amuse Beauté.
Official Website: https://amuse-beaute.jp/
Comments from Both Companies
### Yuki Kuramochi, Manager, MD Content Development 2nd Dept, HQ Sales Div, Daimaru Matsuzakaya Department Store Co., Ltd.
Amuse Beauté aims to create a store where customers of a wide range of generations can enjoy cosmetics, based on the concept of "a beauty select shop where beauty can be achieved more freely, more enjoyably, and as desired." To strengthen fragrances, which are gaining increasing interest, we deeply resonate with "Coloria's" stance of continuing to create new experiential value for scents tailored to the needs of the younger generation as a comprehensive fragrance platform.
In conjunction with the renewal of Amuse Beauté Odakyu Department Store Machida, Coloria's first permanent experience corner has been established. By combining Coloria's digital knowledge with our real store know-how, we will provide customers with new encounters with scents through an OMO experience.
### Masahiro Minamiki, Representative Director/CEO, High Link Inc.
Coloria has, until now, provided encounters with scents online using data and technology. However, because scent is an invisible presence, we felt that physical touchpoints where customers could actually try it were necessary, and we wanted to challenge ourselves with physical store expansion.
We are very pleased to be able to open Coloria's first permanent experience corner at Amuse Beauté, which has many customer touchpoints in physical stores and is promoting the strengthening of its fragrance section.
Approximately one month after the store launch, many customers have stopped by, and the sales floor has been very well received. This positive response is also due to the meticulous efforts put into creating a sales floor where customers can freely enjoy encounters with scents.
This new hub aims to help customers find "scents that suit them" through the fusion of online and real-world experiences, offering sales of brand perfumes available through "Coloria Scent Subscription" and perfume diagnostic services. Sales in the first month since opening exceeded the initial target by over 130%, marking a strong start.
Background
In recent years, fragrances, much like fashion and makeup, have gained increasing interest from a wide range of age groups as a means of self-expression and enhancing lifestyles.
The comprehensive fragrance platform "Coloria" has, until now, provided customers with encounters with scents tailored to each individual through online recommendations and perfume diagnoses.
On the other hand, because scent is a characteristic that cannot be understood without actually trying it, many people have concerns such as "I can't find a scent that suits me" or "I don't know how to choose."
In response to this, Amuse Beauté has been promoting the strengthening of its fragrance zone to provide more diverse beauty experiences. As part of this initiative, Coloria, which has accumulated unique customer touchpoints and data in the fragrance domain, has decided to participate. Furthermore, by resonating with Amuse Beauté's concept of "a beauty select shop where beauty can be achieved more freely, more enjoyably, and as desired," Coloria's first physical store expansion has been realized.
Going forward, we will continue to combine the fragrance data accumulated online with the unique experiences offered by physical stores to provide unprecedented encounters with ideal scents.
Scent Experience Provided at the Physical Store
The permanent Coloria corner established within Amuse Beauté Odakyu Department Store Machida offers the following experiences:
- Sales of Coloria original products (e.g., atomizer cases)
- Sales of brand perfumes handled by "Coloria Scent Subscription"
- Implementation of perfume diagnosis
By combining Coloria's data and expertise cultivated online with the customer service and space creation unique to a department store, we will realize an OMO-type scent experience.
About Amuse Beauté
"Amuse Beauté" is a term combining "Amuse," the enjoyable first dish in French cuisine, and "Beauté," which means "beauty" in French. It is a beauty select shop where you can easily try and freely choose from domestic and international luxury cosmetics to casual cosmetics.
Just like ordering your favorite dishes à la carte from a menu, you can freely choose how to select, buy, and use them. The excitement of discovering the beauty you've been looking for is at Amuse Beauté.
Official Website: https://amuse-beaute.jp/
Comments from Both Companies
### Yuki Kuramochi, Manager, MD Content Development 2nd Dept, HQ Sales Div, Daimaru Matsuzakaya Department Store Co., Ltd.
Amuse Beauté aims to create a store where customers of a wide range of generations can enjoy cosmetics, based on the concept of "a beauty select shop where beauty can be achieved more freely, more enjoyably, and as desired." To strengthen fragrances, which are gaining increasing interest, we deeply resonate with "Coloria's" stance of continuing to create new experiential value for scents tailored to the needs of the younger generation as a comprehensive fragrance platform.
In conjunction with the renewal of Amuse Beauté Odakyu Department Store Machida, Coloria's first permanent experience corner has been established. By combining Coloria's digital knowledge with our real store know-how, we will provide customers with new encounters with scents through an OMO experience.
### Masahiro Minamiki, Representative Director/CEO, High Link Inc.
Coloria has, until now, provided encounters with scents online using data and technology. However, because scent is an invisible presence, we felt that physical touchpoints where customers could actually try it were necessary, and we wanted to challenge ourselves with physical store expansion.
We are very pleased to be able to open Coloria's first permanent experience corner at Amuse Beauté, which has many customer touchpoints in physical stores and is promoting the strengthening of its fragrance section.
Approximately one month after the store launch, many customers have stopped by, and the sales floor has been very well received. This positive response is also due to the meticulous efforts put into creating a sales floor where customers can freely enjoy encounters with scents.