Fragrance Platform "Coloria" Strengthens Partnership with Kawabe Co., Ltd.
Coloria, a comprehensive fragrance platform operated by High Link, has strengthened its partnership with Kawabe Co., Ltd. to begin handling luxury fragrance brands like Salvatore Ferragamo. This initiative aims to allow consumers to easily try mini-sized fragrances and revitalize the scent market.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 02:50 (15h 18m after Collected)
Coloria, a comprehensive fragrance platform operated by High Link Inc., announces that it has commenced transactions with Kawabe Co., Ltd., which develops luxury fragrance brands in Japan.
Coloria Scent Subscription will now offer products from Salvatore Ferragamo, Miller Harris, and MCM.
Background
Coloria, a comprehensive fragrance platform, has been providing personalized scent encounters through its scent subscription service and SNS media. In recent years, as the fragrance market expands, expectations for easily trying scents that suit individual preferences have also grown.
In response to these needs, this collaboration with Kawabe Co., Ltd. has strengthened Coloria Scent Subscription's system to provide popular brand fragrances in mini sizes. We will continue to support customers in making satisfying scent choices by staying close to their needs.
Moving forward, we are also considering joint promotions such as sampling initiatives, SNS tie-ups, and in-store mini-size experience offerings. Through expanding brand recognition and creating new customer touchpoints, we aim to maximize mutual value in terms of both sales promotion and brand awareness. Furthermore, we will jointly promote sustainable distribution and sales promotion methods for brands, including appropriate inventory utilization and the creation of new sales opportunities.
We will further strengthen our collaboration with each brand and contribute to the further revitalization of the fragrance market.
About Kawabe Co., Ltd.
Kawabe Co., Ltd.
Representative Director and President: Masayuki Okano
Headquarters: 4-16-3 Yotsuya, Shinjuku-ku, Tokyo
Business: Planning, manufacturing, wholesale, and retail of fashion accessories, fragrance sales, licensor, retail (store management)
Official Web Site: https://www.kawabe.co.jp/
Comments from Both Companies
▪️Mr. Kikukawa, Executive Officer, Head of Sales Division, Fragrance Department, Kawabe Co., Ltd.
Our mission is to deliver brand value accurately to consumers. We deeply resonated with Coloria's vision of "Coloring the world with fragrance" and their sincere approach to users, which led to this official supply agreement.
By achieving both more stable distribution and thorough quality control than ever before, we will support an environment where users can more confidently try diverse fragrances. Through this partnership, we are confident that the fragrance culture will further develop, and the true appeal of brands will reach even more people.
▪️Daiki Okamoto, Vice President/COO, High Link Inc.
This initiative with Kawabe Co., Ltd. holds great significance for Coloria. We are confident that by strategically strengthening our partnerships with global luxury brands such as Salvatore Ferragamo, Miller Harris, and MCM, we will support brand growth and provide customers with a richer and more enjoyable scent selection experience.
Coloria has historically provided scent encounters through its fragrance subscription service and SNS media. This strengthened partnership is an extension of that, and through strategic measures such as sampling and joint promotions, and the creation of new user touchpoints across online and offline channels, we aim to evolve into a relationship that also contributes to enhancing brand value.
We will accelerate the simultaneous realization of brand growth and improved customer experience with a sense of speed.
Seeking Business Co-creation Partners
High Link is actively seeking partner companies in the fragrance, lifestyle, and technology domains to co-create new business opportunities. Leveraging Coloria's user base of over 900,000 members*1 and platform assets, we aim to launch unprecedented customer experiences and new businesses.
Companies interested in the following themes are encouraged to contact us:
・Sales channel expansion (creation of new customer touchpoints)
・Offline expansion and store development (offline development and pop-up stores in commercial facilities, etc.)
・Product development (joint development and brand collaboration)
・Data utilization (customer insights and marketing optimization)
・Marketing collaboration (brand awareness and new customer acquisition)
・New business development (business launch through co-creation)
Contact us here: https://high-link.co.jp/contact
*1 As of April 2026, cumulative membership of Coloria.
About "Coloria"
Coloria is a fragrance item subscription service "Coloria Scent Subscription".
Coloria Scent Subscription will now offer products from Salvatore Ferragamo, Miller Harris, and MCM.
Background
Coloria, a comprehensive fragrance platform, has been providing personalized scent encounters through its scent subscription service and SNS media. In recent years, as the fragrance market expands, expectations for easily trying scents that suit individual preferences have also grown.
In response to these needs, this collaboration with Kawabe Co., Ltd. has strengthened Coloria Scent Subscription's system to provide popular brand fragrances in mini sizes. We will continue to support customers in making satisfying scent choices by staying close to their needs.
Moving forward, we are also considering joint promotions such as sampling initiatives, SNS tie-ups, and in-store mini-size experience offerings. Through expanding brand recognition and creating new customer touchpoints, we aim to maximize mutual value in terms of both sales promotion and brand awareness. Furthermore, we will jointly promote sustainable distribution and sales promotion methods for brands, including appropriate inventory utilization and the creation of new sales opportunities.
We will further strengthen our collaboration with each brand and contribute to the further revitalization of the fragrance market.
About Kawabe Co., Ltd.
Kawabe Co., Ltd.
Representative Director and President: Masayuki Okano
Headquarters: 4-16-3 Yotsuya, Shinjuku-ku, Tokyo
Business: Planning, manufacturing, wholesale, and retail of fashion accessories, fragrance sales, licensor, retail (store management)
Official Web Site: https://www.kawabe.co.jp/
Comments from Both Companies
▪️Mr. Kikukawa, Executive Officer, Head of Sales Division, Fragrance Department, Kawabe Co., Ltd.
Our mission is to deliver brand value accurately to consumers. We deeply resonated with Coloria's vision of "Coloring the world with fragrance" and their sincere approach to users, which led to this official supply agreement.
By achieving both more stable distribution and thorough quality control than ever before, we will support an environment where users can more confidently try diverse fragrances. Through this partnership, we are confident that the fragrance culture will further develop, and the true appeal of brands will reach even more people.
▪️Daiki Okamoto, Vice President/COO, High Link Inc.
This initiative with Kawabe Co., Ltd. holds great significance for Coloria. We are confident that by strategically strengthening our partnerships with global luxury brands such as Salvatore Ferragamo, Miller Harris, and MCM, we will support brand growth and provide customers with a richer and more enjoyable scent selection experience.
Coloria has historically provided scent encounters through its fragrance subscription service and SNS media. This strengthened partnership is an extension of that, and through strategic measures such as sampling and joint promotions, and the creation of new user touchpoints across online and offline channels, we aim to evolve into a relationship that also contributes to enhancing brand value.
We will accelerate the simultaneous realization of brand growth and improved customer experience with a sense of speed.
Seeking Business Co-creation Partners
High Link is actively seeking partner companies in the fragrance, lifestyle, and technology domains to co-create new business opportunities. Leveraging Coloria's user base of over 900,000 members*1 and platform assets, we aim to launch unprecedented customer experiences and new businesses.
Companies interested in the following themes are encouraged to contact us:
・Sales channel expansion (creation of new customer touchpoints)
・Offline expansion and store development (offline development and pop-up stores in commercial facilities, etc.)
・Product development (joint development and brand collaboration)
・Data utilization (customer insights and marketing optimization)
・Marketing collaboration (brand awareness and new customer acquisition)
・New business development (business launch through co-creation)
Contact us here: https://high-link.co.jp/contact
*1 As of April 2026, cumulative membership of Coloria.
About "Coloria"
Coloria is a fragrance item subscription service "Coloria Scent Subscription".