Toward a Future Where Daily “Kind Choices” Become Culture
hibino, a select shop based in Meguro, shares its vision for a future where making kind, sustainable, and health-conscious choices becomes a cultural norm. Through curated products, community markets, and collaborative events, the company aims to foster a society where small daily decisions lead to positive change.
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Our company supports 'April Dream,' an initiative that encourages people to share their dreams on April 1st. This press release represents the dream of hibino Inc. (Shinagawa-ku, Tokyo; Representative Director: Yasuhiro Yoshikawa; hereinafter 'hibino').
We operate a select shop in Meguro, providing many people with options that fit into their daily lives, focusing primarily on skincare, food, and daily necessities.
Our dream is:
“Toward a future where daily ‘kind choices’ become culture.”
Through April Dream, we hope to share this dream with as many people as possible.
“Kind choices” enrich daily life
“Kind to the body, durable for long-term use, and kind to the environment.”
Items selected through these three perspectives bring richness to daily life.
As a select shop, we want to be a presence that supports those who are unsure of what to choose. We carry products that our owners and staff have used themselves and truly believe in.
Choices you can enjoy with peace of mind and great taste
In 2025, we began carrying 36 types of craft beers from around the world, focusing on their ingredients and background stories. We prioritize sustainability and diverse flavors so that even health-conscious individuals can enjoy them.
Furthermore, starting in March 2026, our popular organic protein will be renewed. We have further pursued nutritional balance and ease of consumption, making it safer and more enjoyable for pregnant women and children to consume.
We will continue to pursue items that you can enjoy with peace of mind and great taste.
Spaces for experiences that spread from public areas
Launched in 2023, the “Daily Life Marche” was held for a year in the public space in front of JR Meguro Station. Over 100 businesses participated, and we recorded a total of over 10,000 customers.
Currently, the initiative has expanded to the “Garden Marche” at the Tokyo Metropolitan Teien Art Museum and large-scale family events at the Gotanda JP Building. Through food trucks, retail sales, and community interaction, we have brought vibrancy and warmth to the town.
We accommodate various business formats, including retail, workshops, and food trucks, and have even hosted hands-on workshops such as aroma oil making.
We have a flexible support system that makes it easy for distant or small-scale businesses to participate, which has led to a proven track record of trust, with over 42 stores participating on a recurring basis.
Creating, delivering, and nurturing as a team
At hibino, we have a culture where we bring our individuality and passion together to work as one team. While maintaining internal collaboration, we continue to build trust with our vendors and customers, creating an environment where we can support someone’s “choices.”
Dream: Toward a future where daily “kind choices” become culture
One purchase, one experience, one conversation—
All of these are connected to the future of yourself and your loved ones.
To realize such a society, we will continue to spread “kind choices” in daily life through our products and the creation of spaces for encounters.
Until the day that small choices become a culture that changes society.
hibino will continue to spread the circle of kindness from Meguro to all of Japan.
[hibino Inc. Company Overview]
Company Name: hibino Inc.
Address: 103 Shinyo CK Building, 3-3-5 Kamiosaki, Shinagawa-ku, Tokyo
Established: January 2021
Representative Director: Yasuhiro Yoshikawa
Business Description: Retail, product development, store operation, EC site development and operation
URL: https://hibino-meguro.co.jp/
We operate a select shop in Meguro, providing many people with options that fit into their daily lives, focusing primarily on skincare, food, and daily necessities.
Our dream is:
“Toward a future where daily ‘kind choices’ become culture.”
Through April Dream, we hope to share this dream with as many people as possible.
“Kind choices” enrich daily life
“Kind to the body, durable for long-term use, and kind to the environment.”
Items selected through these three perspectives bring richness to daily life.
As a select shop, we want to be a presence that supports those who are unsure of what to choose. We carry products that our owners and staff have used themselves and truly believe in.
Choices you can enjoy with peace of mind and great taste
In 2025, we began carrying 36 types of craft beers from around the world, focusing on their ingredients and background stories. We prioritize sustainability and diverse flavors so that even health-conscious individuals can enjoy them.
Furthermore, starting in March 2026, our popular organic protein will be renewed. We have further pursued nutritional balance and ease of consumption, making it safer and more enjoyable for pregnant women and children to consume.
We will continue to pursue items that you can enjoy with peace of mind and great taste.
Spaces for experiences that spread from public areas
Launched in 2023, the “Daily Life Marche” was held for a year in the public space in front of JR Meguro Station. Over 100 businesses participated, and we recorded a total of over 10,000 customers.
Currently, the initiative has expanded to the “Garden Marche” at the Tokyo Metropolitan Teien Art Museum and large-scale family events at the Gotanda JP Building. Through food trucks, retail sales, and community interaction, we have brought vibrancy and warmth to the town.
We accommodate various business formats, including retail, workshops, and food trucks, and have even hosted hands-on workshops such as aroma oil making.
We have a flexible support system that makes it easy for distant or small-scale businesses to participate, which has led to a proven track record of trust, with over 42 stores participating on a recurring basis.
Creating, delivering, and nurturing as a team
At hibino, we have a culture where we bring our individuality and passion together to work as one team. While maintaining internal collaboration, we continue to build trust with our vendors and customers, creating an environment where we can support someone’s “choices.”
Dream: Toward a future where daily “kind choices” become culture
One purchase, one experience, one conversation—
All of these are connected to the future of yourself and your loved ones.
To realize such a society, we will continue to spread “kind choices” in daily life through our products and the creation of spaces for encounters.
Until the day that small choices become a culture that changes society.
hibino will continue to spread the circle of kindness from Meguro to all of Japan.
[hibino Inc. Company Overview]
Company Name: hibino Inc.
Address: 103 Shinyo CK Building, 3-3-5 Kamiosaki, Shinagawa-ku, Tokyo
Established: January 2021
Representative Director: Yasuhiro Yoshikawa
Business Description: Retail, product development, store operation, EC site development and operation
URL: https://hibino-meguro.co.jp/