Toward a Future Where Everyday 'Gentle Choices' Become Culture
hibino Inc. shares its 'April Dream' of making 'gentle choices' a culture, offering eco-friendly products and hosting local marche events in Meguro.
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- 📰 Published: April 1, 2026 at 09:00
- 🔍 Collected: April 1, 2026 at 01:00
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Our company supports April Dream, a project that designates April 1st as a day to share dreams. This press release is the dream of hibino Inc. (Shinagawa-ku, Tokyo; Representative Director: Yasuhiro Yoshikawa; hereinafter 'hibino').
Operating a select shop in Meguro, we have delivered choices that stay close to people's lifestyles, focusing on skincare, food, and daily necessities, to a wide audience.
Our dream is:
"Toward a future where everyday 'gentle choices' become culture."
We want to share this dream with many people through April Dream.
## 'Gentle Choices' Enrich Everyday Life
Items selected from three perspectives—"kind to the body, long-lasting, and kind to the environment"—bring richness to everyday life.
As a select shop, we aim to be a supportive presence for those taking a step forward when unsure of what to choose, offering products that our owners and staff have personally used and genuinely found to be good.
## Choices You Can Enjoy Safely and Deliciously
In 2025, we began offering 36 types of global craft beer, carefully selected for their ingredients and backgrounds.
To ensure health-conscious individuals can enjoy them, we value sustainability and diverse flavors.
And from March 2026, our popular organic protein will be renewed.
Pursuing further nutritional balance and ease of drinking, it can now be consumed with even greater peace of mind by pregnant women and children.
We will continue to seek items that can be enjoyed safely and deliciously.
## A Place for Experiences Expanding from Public Spaces
The "Everyday Life Marche," launched in 2023, was held for a year in the public space in front of JR Meguro Station, with over 100 businesses participating and a total of over 10,000 buyers.
Currently, it has expanded to the "Garden Marche" at the Tokyo Metropolitan Teien Art Museum and large family events at the Gotanda JP Building.
Through food trucks, merchandise sales, and community interaction, we have brought liveliness and warmth to the town.
Participation is possible in diverse formats such as retail, workshops, and food trucks, with experiential workshops like aroma oil making actually taking place.
With a flexible support system that makes it easy for distant or small businesses to participate, it has led to a trusted track record of over 42 businesses continuing to open stalls.
## Creating, Delivering, and Nurturing as a Team
At hibino, we have a culture where individuals bring their unique personalities and enthusiasm to work together as a united team.
Building trust not only through internal collaboration but also with vendors and customers, we continue to create an environment that stays close to someone's "choices."
## Dream: Toward a Future Where Everyday 'Gentle Choices' Become Culture
One purchase, one experience, one conversation—
All of these are connected to the future of yourself and your loved ones.
To realize such a society, we will spread "gentle choices" in everyday life by creating places for products and encounters.
Until the day small choices become a culture that changes society.
hibino will continue to expand the circle of kindness from Meguro to all of Japan.
Operating a select shop in Meguro, we have delivered choices that stay close to people's lifestyles, focusing on skincare, food, and daily necessities, to a wide audience.
Our dream is:
"Toward a future where everyday 'gentle choices' become culture."
We want to share this dream with many people through April Dream.
## 'Gentle Choices' Enrich Everyday Life
Items selected from three perspectives—"kind to the body, long-lasting, and kind to the environment"—bring richness to everyday life.
As a select shop, we aim to be a supportive presence for those taking a step forward when unsure of what to choose, offering products that our owners and staff have personally used and genuinely found to be good.
## Choices You Can Enjoy Safely and Deliciously
In 2025, we began offering 36 types of global craft beer, carefully selected for their ingredients and backgrounds.
To ensure health-conscious individuals can enjoy them, we value sustainability and diverse flavors.
And from March 2026, our popular organic protein will be renewed.
Pursuing further nutritional balance and ease of drinking, it can now be consumed with even greater peace of mind by pregnant women and children.
We will continue to seek items that can be enjoyed safely and deliciously.
## A Place for Experiences Expanding from Public Spaces
The "Everyday Life Marche," launched in 2023, was held for a year in the public space in front of JR Meguro Station, with over 100 businesses participating and a total of over 10,000 buyers.
Currently, it has expanded to the "Garden Marche" at the Tokyo Metropolitan Teien Art Museum and large family events at the Gotanda JP Building.
Through food trucks, merchandise sales, and community interaction, we have brought liveliness and warmth to the town.
Participation is possible in diverse formats such as retail, workshops, and food trucks, with experiential workshops like aroma oil making actually taking place.
With a flexible support system that makes it easy for distant or small businesses to participate, it has led to a trusted track record of over 42 businesses continuing to open stalls.
## Creating, Delivering, and Nurturing as a Team
At hibino, we have a culture where individuals bring their unique personalities and enthusiasm to work together as a united team.
Building trust not only through internal collaboration but also with vendors and customers, we continue to create an environment that stays close to someone's "choices."
## Dream: Toward a Future Where Everyday 'Gentle Choices' Become Culture
One purchase, one experience, one conversation—
All of these are connected to the future of yourself and your loved ones.
To realize such a society, we will spread "gentle choices" in everyday life by creating places for products and encounters.
Until the day small choices become a culture that changes society.
hibino will continue to expand the circle of kindness from Meguro to all of Japan.