Introducing a Fashion-Forward Statement, Light as Air: The Crush Metallic Handbag 'Nuva' Launches!

HAYNI Co., Ltd. (Head Office: Yodogawa-ku, Osaka City) will launch the lightweight metallic handbag 'Nuva' on its official online store starting at 8:00 PM on Saturday, July 4, 2026.

https://www.hayni.jp/c/item/nuva

Experience the perfect balance of striking texture and featherlight comfort—elevate your everyday look with a touch of modern fashion.

Holding it instantly transforms your everyday style into something fashion-forward.

The eye-catching metallic color adds a refined accent even to simple, minimalist outfits.

Despite its bold, three-dimensional silhouette, the bag feels remarkably light in hand.

Its lightweight design pleasantly defies the typically heavy impression of fashion-forward styles, making it easy to incorporate into daily wear without effort.

Available in four colors, including Crush Silver, which delicately reflects light.

Whether you're aiming for a glamorous look or a sleek, understated vibe, choose the color that best expresses your personal style.

Colors

[All 4 Colors]

Black

Silver

Crush Black

Crush Silver

Dimensions

[Main Body]

Width (top): approx. 34 cm

Width (bottom): approx. 24 cm

Height: approx. 24.5 cm

Depth: approx. 19.5 cm

Opening width: approx. 34 cm

Handle height: approx. 10 cm

Handle width (between handles): approx. 16.5 cm

Handle width (strap): approx. 3.5 cm

[Weight]

Main body: approx. 100 g

Material

Main body: Polyester

Features

Opening style: Open-top

Sales Overview

[Product Name]

Nuva

[Price]

¥5,450 (tax included)

[Sales Start]

https://www.hayni.jp/c/item/nuva HAYNI Official Online Store

From 8:00 PM, Saturday, July 4, 2026

[Estimated Delivery]

Shipped within 2 business days

[Early Bird Period] July 4, 2026 (Sat) 8:00 PM – July 13, 2026 (Mon) 9:59 AM

└ HAYNI Official Online Store: Early Bird Coupon (800 JPY off) for members only

About HAYNI

HAYNI (pronounced 'Hayni') is a handbag brand for adult women, launched in 2015 from a single apartment unit. Founder Akiko Uema launched the brand as a single mother raising her two-year-old daughter. Driven by the challenges she faced balancing work and parenting, the brand's mission is: 'How can we elegantly manage this situation?'

HAYNI offers bags that are spacious yet elegant and feminine, combining high-end aesthetics with accessible pricing—designed to support the daily lives of modern women. The brand currently operates eight e-commerce stores domestically and internationally and achieved a physical exhibition and sales event in Brooklyn, New York, in November 2022.

Its sister brand, 'Ops. (Ops)', launched in 2016, is a jewelry and accessories brand offering simple yet distinctive designs that reflect the wearer’s identity—perfect for busy adult women.

Company Overview: HAYNI Co., Ltd.

Company Name: HAYNI Co., Ltd.

Head Office: 3-9-35 Juhachijo, Yodogawa-ku, Osaka City, 532-0001, Japan

Representative Director: Akiko Uema

Founded: March 2015

Incorporated: April 2017

Official Stores

https://www.hayni.jp/

https://ops-official.com/

HAYNI Official Instagram

https://www.instagram.com/bag_hayni/

@bag_hayni

#hayni

HAYNI Official LINE

https://page.line.me/616ypskt?openQrModal=true

Register as a friend to receive a 1,000 JPY discount coupon (also includes LINE-exclusive early-bird offers!)

*Coupons and campaign details are subject to change.