Ethical Jewelry Brand HASUNA to be Featured on Global Luxury Platform Farfetch, Expanding to 190 Countries
Ethical jewelry brand HASUNA has announced its inclusion on the global luxury platform Farfetch, allowing its jewelry to be introduced to customers in over 190 countries and accelerating the brand's global expansion.
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- 📰 Published: May 13, 2026 at 19:00
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HASUNA Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), which operates the ethical jewelry brand "HASUNA," is pleased to announce that HASUNA jewelry is now available on the global luxury platform "Farfetch."
HASUNA Product Page:
https://www.farfetch.com/jp/shopping/women/designer-hasuna/items.aspx
Farfetch is a global luxury platform that connects customers in over 190 countries and regions with brands and boutiques worldwide. Featured brands are selected based on multifaceted criteria, including design, quality, and brand story.
Through this listing, HASUNA's jewelry will be introduced to customers worldwide via Farfetch.
[As a Pioneer in Ethical Jewelry]
HASUNA is a jewelry brand founded in Tokyo in 2009.
Since its inception, HASUNA has introduced the concept of "ethical jewelry" to Japan, which considers the background of materials, and has continued its manufacturing with a focus on sustainability and transparency.
The process of mining and distributing metals and gemstones, which are jewelry materials, can impact the environment and society. HASUNA proposes jewelry that balances beauty and ethics, while prioritizing the sourcing background of materials and supply chain transparency.
Focusing primarily on bridal and fine jewelry, HASUNA emphasizes timeless design and craftsmanship in its manufacturing.
Since 2014, HASUNA has been the first company in Japan to be certified by the RJC (Responsible Jewellery Council), which has over 300 jewelry manufacturers worldwide as members, meeting international standards for "responsible transactions" throughout the process from mining to production.
[About Farfetch]
FARFETCH is a leading global platform in the luxury industry.
It connects customers in over 190 countries and regions with more than 1,400 leading brands, boutiques, and department stores in over 50 countries, providing a wide range of luxury items and a unique shopping experience as a global marketplace.
[Comment from HASUNA Representative Director, Natsuko Shiraki]
"I feel that jewelry is a symbol of beauty, and it is also an era where the story behind it is questioned.
HASUNA has been manufacturing while facing the sourcing background and transparency of materials.
Through the expansion on Farfetch, we hope to deliver 'jewelry that enriches the world a little by choosing it' to more people."
[Company Profile]
Company Name: HASUNA Co., Ltd.
Representative: Natsuko Shiraki, Representative Director
Location: Aoyama Corporas 305, 4-3-27 Shibuya, Shibuya-ku, Tokyo
Established: April 2009
Business Activities: Planning, manufacturing, and sales of ethical jewelry, SDGs/ESG/DE&I consulting
Homepage: https://hasuna.com/
Instagram: https://www.instagram.com/hasuna_official/
[Contact Information]
HASUNA Co., Ltd. PR Department
E-mail: media@hasuna.co.jp
HASUNA Product Page:
https://www.farfetch.com/jp/shopping/women/designer-hasuna/items.aspx
Farfetch is a global luxury platform that connects customers in over 190 countries and regions with brands and boutiques worldwide. Featured brands are selected based on multifaceted criteria, including design, quality, and brand story.
Through this listing, HASUNA's jewelry will be introduced to customers worldwide via Farfetch.
[As a Pioneer in Ethical Jewelry]
HASUNA is a jewelry brand founded in Tokyo in 2009.
Since its inception, HASUNA has introduced the concept of "ethical jewelry" to Japan, which considers the background of materials, and has continued its manufacturing with a focus on sustainability and transparency.
The process of mining and distributing metals and gemstones, which are jewelry materials, can impact the environment and society. HASUNA proposes jewelry that balances beauty and ethics, while prioritizing the sourcing background of materials and supply chain transparency.
Focusing primarily on bridal and fine jewelry, HASUNA emphasizes timeless design and craftsmanship in its manufacturing.
Since 2014, HASUNA has been the first company in Japan to be certified by the RJC (Responsible Jewellery Council), which has over 300 jewelry manufacturers worldwide as members, meeting international standards for "responsible transactions" throughout the process from mining to production.
[About Farfetch]
FARFETCH is a leading global platform in the luxury industry.
It connects customers in over 190 countries and regions with more than 1,400 leading brands, boutiques, and department stores in over 50 countries, providing a wide range of luxury items and a unique shopping experience as a global marketplace.
[Comment from HASUNA Representative Director, Natsuko Shiraki]
"I feel that jewelry is a symbol of beauty, and it is also an era where the story behind it is questioned.
HASUNA has been manufacturing while facing the sourcing background and transparency of materials.
Through the expansion on Farfetch, we hope to deliver 'jewelry that enriches the world a little by choosing it' to more people."
[Company Profile]
Company Name: HASUNA Co., Ltd.
Representative: Natsuko Shiraki, Representative Director
Location: Aoyama Corporas 305, 4-3-27 Shibuya, Shibuya-ku, Tokyo
Established: April 2009
Business Activities: Planning, manufacturing, and sales of ethical jewelry, SDGs/ESG/DE&I consulting
Homepage: https://hasuna.com/
Instagram: https://www.instagram.com/hasuna_official/
[Contact Information]
HASUNA Co., Ltd. PR Department
E-mail: media@hasuna.co.jp