SUPER GT Refreshes 'Success Weight' Sticker Design from Round 2

GT Association Co., Ltd. has announced a refresh of the vehicle display stickers for 'Success Weight,' a key regulation in Japan's most popular racing series, SUPER GT. The new design will be implemented starting from Round 2 of the 2026 season at Fuji Speedway. This initiative marks the appointment of Kao Corporation's total men's care brand 'Success' as a series sponsor. It aims to promote understanding of the competitive system and roll out various measures in conjunction with Kao 'Success.' ■ 'Success Weight': An Iconic Regulation of SUPER GT SUPER GT operates under a 'Success Weight' regulation, where weight is added to vehicles based on their accumulated series points. This system appropriately adjusts performance differences between vehicles to maintain a balanced competitive environment throughout the season. Beyond being a performance adjustment, 'Success Weight' carries the meaning of a 'Mark of Success' for vehicles that achieve results, forming the unique competitive nature and storytelling of SUPER GT. ■ New Design for Success Weight Stickers Starting from Round 2 at Fuji Speedway, vehicle stickers indicating Success Weight will feature a new design incorporating the 'SUCCESS' brand logo and brand message 'Power to move forward.' This change does not alter the Success Weight regulation itself but aims to strengthen the visual representation to convey its meaning and role more intuitively. ◎ New 'Success Weight Sticker' ■ Expanding Race Experience Value through Sponsorship This collaboration will more intuitively communicate the meaning and background of Success Weight and expand the range of spectator experiences through measures linked with Kao 'Success.' Official goods inspired by the concept of Success Weight will be newly created and sold, providing ways to enjoy the race results and stories. Furthermore, a Kao 'Success' brand booth will be set up in the event plaza of Fuji Speedway during Round 2. The booth will feature displays of actual Success Weights and a hands-on activity called 'Spot On! Success Weight,' where participants guess a specified weight. Those who clear missions in this activity will receive a limited-edition prism design Success Weight sticker (limited quantity). Additionally, venue-exclusive products, including special Success Weight keychains, will be available for sale. By providing a participatory booth that fans can enjoy by viewing, playing, and obtaining goods, the event aims to create a space where visitors can experience SUPER GT's unique competitive elements while interacting with the brand during race intervals. Through these efforts, SUPER GT aims to evolve its appeal not only as a competition but also by expanding touchpoints with fans, making the experience multi-layered. ◎ Kao 'Success' Brand Booth 1. Exhibition Area: Fuji Speedway Event Plaza 2. Booth Contents: (1) Sale of venue-exclusive sets (with special Success Weight keychains) (2) 'Spot On! Success Weight' activity with limited prism stickers as prizes (3) Display of actual Success Weights, etc. ◎ Limited Prism Design Success Sticker ■ About 'Success' Success is a total men's care brand launched in 1987, focusing on the scalp, hair, and skin of men. It has proposed unique items such as medicinal hair growth tonics sprayed with carbonated jets and medicinal shampoos using a direct-touch nozzle. ■ About SUPER GT Born in 1994 as the 'All Japan GT Championship,' SUPER GT has developed into Japan's premier touring car race series. Domestically and internationally renowned car manufacturers and top drivers participate, featuring high-octane battles between racing cars based on commercial sports cars in two classes: GT500 and GT300.