Launch of 'HR Sales Partner': A Specialized Inside Sales Agency for the HR Industry

## Background: The Structural Challenges of Business Development in the HR Industry

While the HR industry (recruitment media, staffing agencies, ATS, AI interviews, HR SaaS, etc.) has seen the development of excellent new services in recent years, companies face significant hurdles in securing initial sales meetings, which are the vital first step toward market expansion.

1. Difficulty in Securing In-House Inside Sales (IS) Personnel
The HR sector requires high expertise. Calls must be made with an understanding of HR managers' workflows and hiring challenges. However, the labor market for experienced IS professionals is thin, and training beginners takes 3 to 6 months. Many HR companies struggle to secure personnel during the initial stages of building an IS department.

2. The 'Misalignment of Goals' in Existing Agency Services
Most sales agency services on the market adopt 'pay-per-call' or 'pay-per-hour' billing structures. These models often create a structural misalignment because the agency's incentive is to maximize 'call volume' or 'time spent' rather than the 'conducted sales meetings' that clients truly desire.

3. Contributing to Japan's Overall Talent Acquisition Challenges
As Japan faces a shrinking and aging population, securing talent has become a critical social issue across all sectors. Diverse HR-related services are being born to address this. However, if these services do not reach the companies that truly need them, social issues remain unresolved. 'HR Sales Partner' acts as a bridge, supporting service providers in their business development to reach operators nationwide who need excellent HR services, thereby accelerating recruitment and talent acquisition across Japan.

To address these issues, GRIT decided to develop and provide 'HR Sales Partner.'

## Unique Value Provided by HR Sales Partner

1. Complete Industry Specialization: Calling Only HR Industry Firms
HR Sales Partner provides appointment-setting services exclusively for HR industry firms. Calling specialists are deeply familiar with HR business processes, product differences (e.g., job boards vs. ATS vs. AI interviews), and the monthly HR cycle. Unlike generalist agencies, they are recognized as 'sales professionals who understand the industry' from the first contact, significantly increasing reach to decision-makers.

2. Consistent Supply Capacity of 600 Meetings per Month
HR Sales Partner has a track record of consistently delivering 600 new HR department appointments per month. It is not about one-off results; it has built a structure that provides stable supply capacity monthly. This allows for continuous partnerships tailored to business scales from startups to publicly traded companies, achieving ongoing sales reinforcement rather than spot contracts.

3. Complete Performance-Based Model: Billing Only for Conducted Meetings
HR Sales Partner offers initial costs, monthly fixed fees, target selection, script creation, and regular meeting fees at 0 yen. The only billable item is the number of meetings actually conducted. It avoids the 'sunk costs' associated with call-based or time-based billing. Because our deliverable is perfectly aligned with the 'conducted meeting' result, the incentive structure is 100% aligned with the client's goals.

## Performance Figures
- 600/month: Track record of new appointments in the HR field.
- 90% retention rate: Repeat rate of clients.
- 10,000+ contacts: House list of new and mid-career HR managers.

## Fee Structure
- Performance-based model: 0 yen for initial costs, fixed fees, etc. Billing only occurs for successful meetings conducted.