New 'Smartphone Jinsei' Capsule Toy Series Features Animals That Can't Put Down Their Phones
Blue Mountain Co., Ltd. will launch the 'Smartphone Jinsei' capsule toy series in Japan on May 26, 2026, featuring animals depicted as smartphone users. The series, designed by capsule toy artist Masami Iida, follows an initial launch in China.
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- 📰 Published: May 25, 2026 at 19:00
- 🔍 Collected: May 25, 2026 at 10:31
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Blue Mountain Co., Ltd. will release 'Smartphone Jinsei' (Smartphone Life) in Japan on Tuesday, May 26, 2026. This series of capsule toys depicts animals in realistic scenarios, capturing the vague concern felt by users worldwide: 'Will we be holding smartphones for the rest of our lives?'
The product has already been launched in China and will also be available in South Korea. The concept was developed by capsule toy artist Masami Iida (CEO of gray park Inc.), with the theme 'The never-ending relationship between smartphones and ourselves,' designed for global resonance. The catchphrase 'Will I be looking at my phone my whole life?' captures the modern insight felt by people everywhere. We invite you to enjoy these animals with their unique atmosphere.
[Product Information]
- Name: Smartphone Jinsei
- Price: 500 yen per turn (tax included)
- Varieties: 4 types in total (Cat & Dog come as one set)
- Release Date: Sequential release starting Tuesday, May 26, 2026
[Creator Info]
Masami Iida: After years of experience in advertising and promotion, Iida led the launch of the 'Panda no Ana' capsule brand in 2013. In 2024, Iida went independent, establishing the 'Haiiro Melon' capsule toy brand under the concept of 'Seriously Eccentric.'
[Company Profile: gray park Inc.]
- CEO: Masami Iida
- Established: February 1, 2024
- Business: Content business, business development, consulting, and advertising planning.
[Publisher: Blue Mountain Co., Ltd.]
- CEO: Yuji Aoyama
- Established: March 3, 2025
- Business: Planning, design, manufacturing, and sales of capsule toys; OEM goods production.
The product has already been launched in China and will also be available in South Korea. The concept was developed by capsule toy artist Masami Iida (CEO of gray park Inc.), with the theme 'The never-ending relationship between smartphones and ourselves,' designed for global resonance. The catchphrase 'Will I be looking at my phone my whole life?' captures the modern insight felt by people everywhere. We invite you to enjoy these animals with their unique atmosphere.
[Product Information]
- Name: Smartphone Jinsei
- Price: 500 yen per turn (tax included)
- Varieties: 4 types in total (Cat & Dog come as one set)
- Release Date: Sequential release starting Tuesday, May 26, 2026
[Creator Info]
Masami Iida: After years of experience in advertising and promotion, Iida led the launch of the 'Panda no Ana' capsule brand in 2013. In 2024, Iida went independent, establishing the 'Haiiro Melon' capsule toy brand under the concept of 'Seriously Eccentric.'
[Company Profile: gray park Inc.]
- CEO: Masami Iida
- Established: February 1, 2024
- Business: Content business, business development, consulting, and advertising planning.
[Publisher: Blue Mountain Co., Ltd.]
- CEO: Yuji Aoyama
- Established: March 3, 2025
- Business: Planning, design, manufacturing, and sales of capsule toys; OEM goods production.
FAQ
「スマホ人生」とはどのようなカプセルトイですか？
世界中のスマホユーザーが漠然と感じている「一生スマホを持ち続けるのか」という疑問をテーマに、スマホを使い続ける姿の動物たちをモチーフにしたカプセルトイです。
商品の種類や価格を教えてください。
全4種類（ネコ＆イヌは1セット）で、価格は1回500円（税込）です。
発売日はいつですか？
2026年5月26日（火）より、日本で順次発売を開始します。
誰が企画を手掛けましたか？
ガチャガチャアーティストの飯田マサミ氏（株式会社gray park代表）が企画を手掛けました。
海外でも販売されますか？
はい、中国で先行販売されており、韓国でも販売が予定されています。