"Try at the hotel, continue at home": Postpartum Care Hotel "Budounoki" launches new service "Tsuduku, Iyashi no Jikan."
Grape Co., Ltd. has launched "Tsuduku, Iyashi no Jikan," a hybrid service that bridges the stay experience at its postpartum care hotel, "Budounoki," to daily life. It allows users to trial apparel, food, and baby goods selected by specialists at the hotel and continue using them by purchasing them for home use.
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[May 25, 2026] Grape Co., Ltd. (Shimogyo-ku, Kyoto; Representative Director: Li Wenwen) is rolling out "Tsuduku, Iyashi no Jikan," a hybrid service designed to bridge the stay experience at its postpartum care hotel "Budounoki" to life after discharge. The service enables users to "try, know, and select" apparel, food, baby goods, and skincare products actually used at the hotel, allowing them to continue using them at home.
From the voices saying, "I wish this time could continue at home"
The postpartum care hotel "Budounoki" values smooth transitions from the security of their stay to daily life after discharge. "Tsuduku, Iyashi no Jikan" is designed so that items encountered at the hotel can be incorporated into daily life after returning home.
The website embodies value through three pathways:
- Touch & Try: Try them out in the hotel room.
- Know the story: Learn about the background and craftsmanship of the products.
- Order: Order favorite items and have them delivered home.
Supporting postpartum choices as a "Fitting Room for a New Life"
Postpartum is a time when it is easy to be confused about what to choose amidst physical changes and the start of childcare. The service is described on the site as a "fitting room for a new life," aiming not just to sell products, but to create an environment where families can find the necessary comfort and ease of mind through actual experience.
The featured items are selected from the perspective of professionals who know the realities of pre- and postpartum care, such as midwives, registered dietitians, and childcare workers. The lineup focuses on linens, amenities, and baby goods used in guest rooms, collaborating with brands such as DADWAY, Miki House, and ErgoPouch.
Four categories approaching postpartum life as a whole
Instead of promoting individual items, the service offers proposals to organize life itself across four major daily touchpoints:
- Bedroom & Wear (Rest)
- Dining Room (Meals)
- Baby Room (Childcare)
- Powder Room (Self-care)
Guests are offered special benefits and discounts on the site, seamlessly connecting the stay experience with the purchasing experience.
Recruiting product and partner brands
"Budounoki" is continuously looking for products to deliver to postpartum families. They welcome proposals from manufacturers and brands with items that support pre- and postpartum life, including bedding, apparel, food, baby goods, and skincare.
Through expert curation and actual use in the hotel, they aim to deliver items of proven value to postpartum families responsibly. Interested companies and brands are encouraged to contact them via the inquiry details.
Future outlook
Grape Co., Ltd. will continue to use the expertise gained from operating "Budounoki" to develop services that bridge stay-in peace of mind to life after discharge. Through "Tsuduku, Iyashi no Jikan," they aim to become a new source of support for mothers, babies, and their families.
From the voices saying, "I wish this time could continue at home"
The postpartum care hotel "Budounoki" values smooth transitions from the security of their stay to daily life after discharge. "Tsuduku, Iyashi no Jikan" is designed so that items encountered at the hotel can be incorporated into daily life after returning home.
The website embodies value through three pathways:
- Touch & Try: Try them out in the hotel room.
- Know the story: Learn about the background and craftsmanship of the products.
- Order: Order favorite items and have them delivered home.
Supporting postpartum choices as a "Fitting Room for a New Life"
Postpartum is a time when it is easy to be confused about what to choose amidst physical changes and the start of childcare. The service is described on the site as a "fitting room for a new life," aiming not just to sell products, but to create an environment where families can find the necessary comfort and ease of mind through actual experience.
The featured items are selected from the perspective of professionals who know the realities of pre- and postpartum care, such as midwives, registered dietitians, and childcare workers. The lineup focuses on linens, amenities, and baby goods used in guest rooms, collaborating with brands such as DADWAY, Miki House, and ErgoPouch.
Four categories approaching postpartum life as a whole
Instead of promoting individual items, the service offers proposals to organize life itself across four major daily touchpoints:
- Bedroom & Wear (Rest)
- Dining Room (Meals)
- Baby Room (Childcare)
- Powder Room (Self-care)
Guests are offered special benefits and discounts on the site, seamlessly connecting the stay experience with the purchasing experience.
Recruiting product and partner brands
"Budounoki" is continuously looking for products to deliver to postpartum families. They welcome proposals from manufacturers and brands with items that support pre- and postpartum life, including bedding, apparel, food, baby goods, and skincare.
Through expert curation and actual use in the hotel, they aim to deliver items of proven value to postpartum families responsibly. Interested companies and brands are encouraged to contact them via the inquiry details.
Future outlook
Grape Co., Ltd. will continue to use the expertise gained from operating "Budounoki" to develop services that bridge stay-in peace of mind to life after discharge. Through "Tsuduku, Iyashi no Jikan," they aim to become a new source of support for mothers, babies, and their families.
FAQ
『つづく、癒しの時間。』とはどのようなサービスですか?
産後ケアホテル「ぶどうの木」での滞在体験を退館後の暮らしにつなぐハイブリッド型サービスです。ホテルで使用されているアイテムを、自宅でも「試して・知って・選ぶ」ことができます。
どのような基準で商品が選ばれていますか?
助産師、管理栄養士、保育士など、産前産後の現場を知る専門職の視点で選定されています。
取り扱いブランドにはどのようなものがありますか?
DADWAY、ミキハウス、ErgoPouchなどのブランドと連携しています。
サービスで紹介されているカテゴリーは何ですか?
「Bedroom & Wear(休息)」「Dining Room(食事)」「Baby Room(育児)」「Powder Room(セルフケア)」の4カテゴリーです。
利用者にどのような特典がありますか?
宿泊者にはサイト上で特別な特典や割引が案内されます。