"Not for selling, but for delivering." LOCALO Noodle launches 'LOCALO Noodle 100,000 Meal Support Action' following cumulative sales surpassing 400,000 meals

Grand Bleu&Co., Ltd. (Headquarters: Minato-ku, Tokyo; President & CEO: Koki Aoki) operates the low-carb, gluten-free noodle brand 'LOCALO Noodle (Rokaro Noodle)' under the vision of 'Making eating more free and more positive.'

We have supported daily life by offering a new choice—enjoying meals without guilt—for those who hesitate to eat due to reasons like 'I'm on a diet' or 'it's late at night.'

At the same time, through our business, we've become aware of a more serious social issue: not 'choosing to abstain from food,' but 'wanting to eat but being unable to.'

Therefore, we are now launching the food support project 'LOCALO Noodle 100,000 Meal Support Action' in collaboration with Kokenawa Holdings Co., Ltd. and the nonprofit organization Cycle Stock, delivering LOCALO Noodle to those who truly need meals.

Additionally, to raise awareness and expand the circle of support, we will host an experiential event open to all: 'Zero Guilt Dining.'

'We're doing this not for selling, but for delivering.'

No need to hold back. Gently satisfying. This is what LOCALO has always wanted to achieve.

Thanks to your continued support, 'LOCALO Noodle (Rokaro Noodle)' has now surpassed cumulative sales of 400,000 meals.

At this major milestone, we reflected deeply on what the 'LOCALO Noodle' brand can do for society. We concluded that one of our missions is to deliver our products to those struggling with food insecurity and support their daily lives.

Thus, we are now implementing a project to deliver LOCALO Noodle to children's cafeterias, child welfare facilities, and single-parent households nationwide through the Cycle Stock system.

What LOCALO Noodle values is a 'guilt-free lifestyle.' Being able to enjoy delicious food without worrying about calories—that's a small happiness for us. But shifting our perspective slightly, we realize many families face food insecurity due to economic or environmental reasons—'unable to eat nutritious food sufficiently' or 'unable to feed their children until full.'

The value we offer—'gently satisfying'—should reach these families' dining tables too. We want to be a brand that continuously gives back to society, not one that uses profits solely for itself. Rather than a one-time promotion or inventory clearance, we aim to build a sustainable system for 'delivering.' Driven by this strong conviction, the project has begun. We're starting by sharing the deliciousness that makes people want to try it with those who need it most.

Understanding 'Cycle Stock'—a compassionate system

Supporting this initiative is the 'Cycle Stock' system promoted by our collaboration partners, Kokenawa Holdings Co., Ltd. and the nonprofit organization Cycle Stock.

In the food manufacturing industry, many safe and delicious products lose their destination due to reasons like 'approaching expiration date' or 'changed packaging design,' despite having no quality issues. Cycle Stock is a system that prevents such food from being discarded by smoothly circulating (cycling) it to those in need—children's cafeterias, single-parent households, etc.

By utilizing this system, LOCALO Noodle can now be delivered in the most appreciated way, rather than simply being thrown away.

First phase: Delivering 30,000 meals to 600 organizations nationwide

This project aims to support a cumulative total of 100,000 meals. As a significant first step, we will distribute 30,000 meals free of charge to nonprofit organizations across Japan.

We plan to deliver 50 meals (1 set) to each of 600 organizations, including children's cafeterias, child welfare facilities, single-parent support groups, and food banks. The product cost is fully free; organizations will only cover actual shipping fees, allowing broader and more sustainable distribution.

Three flavors are available (200 cases each):

Kkotmansoup

An authentic Korean-style Kkotmansoup featuring rich, creamy flavor from slowly simmered beef bones.

[Allergens] Wheat, dairy, beef, soy

*Produced in a facility that also handles shrimp, crab, and eggs.

Spicy Cod Roe Cream Sauce

A refined, smooth flavor combining the gentle richness of soy milk with the savory taste of spicy cod roe.

[Allergens] Wheat, dairy, soy, pork

*Produced in a facility that also handles shrimp, crab, and eggs.

Truffle Cream Sauce

A rich, creamy sauce that maximizes the aromatic fragrance of truffles.

[Allergens] Dairy, soy, chicken

*Produced in a facility that also handles shrimp, crab, wheat, and eggs.

How to receive

'Zero Guilt Dining': A delicious circle of support open to all

To help the general public learn about this initiative and join us in expanding the support network, we will soon open 'Zero Guilt Dining by LOCALO'—a real-life experiential event. We plan to offer a special tasting experience where visitors can sample several of LOCALO Noodle's premium original sauces. Of course, enjoy to your heart's content—'zero guilt' guaranteed.

Participation is on a 'donation basis' (pay-what-you-wish). There is no fixed ticket price. If you think 'This was delicious' or 'This initiative is great,' we kindly ask for a voluntary donation.

All donations collected will not be treated as revenue.

They will be fully and carefully used to cover shipping and other costs for delivering food supplies to organizations nationwide in future support efforts. The meal you enjoy deliciously will connect to someone else's warm meal. We invite you to experience this gentle cycle together.

Message from the Project Lead | Koki Aoki

Koki Aoki, President & CEO, Grand Bleu&Co., Ltd.

Leading brand development, e-commerce, and marketing, I drive initiatives that 'transform good things into deliverable forms.'

As the lead of the 'LOCALO Noodle 100,000 Meal Support Action,' I am guiding the overall vision.

LOCALO Noodle is not just a brand that's delicious and healthy—we want to be a brand that supports those struggling with daily meals. This initiative is not about 'distributing surplus.' It's about properly delivering valuable products to those who need them. This is our challenge to make such circulation continuous and normal. We hope to grow this new form of support together with everyone—where enjoying delicious food naturally connects to supporting others.

To all who have supported LOCALO Noodle in reaching 400,000 meals sold in just one year