LOCALO Noodle Launches New Sauce: "Bangkok Street-Style Tom Yum Kung Noodle" on June 15

Grand Bleu & Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Yasutoki Aoki) will begin selling a new sauce, "Bangkok Street-Style Tom Yum Kung Noodle," for its versatile meal replacement noodle "LOCALO Noodle" on its official EC site from Monday, June 15, 2025. LOCALO Noodle won the Gold Award in the Food category at the 2026 Monde Selection*1 and has sold over 200,000 servings in five months since its launch. The new sauce combines a rich broth infused with the umami of shrimp with authentic spices such as lemongrass, ginger, and garlic, faithfully recreating the "sour, spicy, and addictive" taste of Bangkok street stalls. When paired with LOCALO Noodle's special noodles made from buckwheat flour and green laver, it creates an authentic ethnic noodle dish that can be enjoyed easily. ■ Development Background "I love the sour and spicy taste of Tom Yum Kung, but I hesitate to eat out or buy ready-made products because of the calories." Such voices are not uncommon. General Tom Yum Kung noodles often contain 500 to 800 kcal per serving, making them a "special occasion indulgence" for health-conscious people. LOCALO Noodle has directly addressed this challenge. By using authentic spices and herbs as they are and employing pressure-heat sterilization for room-temperature storage, it offers a new option: a meal replacement noodle that is easy to eat even when paired with special noodles. ■ Product Details Product Name Bangkok Street-Style Tom Yum Kung Noodle Concept A Bangkok street-style Tom Yum Kung with an addictive sour and spicy flavor, fragrant with shrimp broth and lemongrass. Net Weight 220g (per bag) Energy 199 kcal (estimated value, soup only) Protein / Fat 4.8g / 13.4g Carbohydrates / Salt Equivalent 15.2g / 3.6g Main Ingredients Fish paste (Alaska pollock, domestically produced), lemon juice, coconut milk, spices (lemongrass, ginger, garlic, etc.), fish sauce, doubanjiang (chili bean paste), shrimp powder Allergens Shrimp, wheat, sesame, soybeans, chicken, pork, gelatin Cooking Method Microwave at 500W for 2 minutes 40 seconds Release Date Monday, June 15, 2025 ① Use of Authentic Spices It incorporates classic Thai herbs such as lemongrass, ginger, and garlic as they are. Instead of relying on chemical seasonings, it recreates the Bangkok street stall experience with the aroma and umami of the ingredients. ② Soup Design Utilizing Shrimp Umami By combining shrimp broth, shrimp powder, and fish paste, it achieves a layered umami. It is designed to be not just spicy but to have a lingering richness from the broth. ③ Convenience with Room-Temperature Storage and Microwave Cooking Pressure-heat sterilization allows for room-temperature storage. The authentic soup is ready in just 2 minutes 40 seconds at 500W in a microwave. Simply combine it with LOCALO Noodle's special noodles for a daily meal replacement. ■ LOCALO Noodle: Full Lineup of 8 Sauces - 'Mixed Bolognese' with ripe tomatoes and aromatic vegetables - 'Excellent Spicy Mixed Noodles' with irresistible sour and spicy flavor - 'Paitan Ramen' with rich chicken broth - 'Bisque Dipping Noodles' fragrant with lobster - 'Gomtang Ramen' with authentic Seoul flavor - 'Mentaiko Cream Pasta' with rich soy milk base - 'Truffle Cream Pasta' with a mellow aroma - 'Shijimi Gold Salt Ramen' supervised by a popular reservation-only restaurant ■ What is LOCALO Noodle? Born for those who love ramen and pasta but are not satisfied with konjac or soybean noodles, this is a completely new concept in meal replacement noodles. The special noodles are made from buckwheat flour and green laver, rooted in Niigata's imperial tribute item "Hegi Soba," achieving low fat and gluten-free properties. Even when combined with the sauce, one serving achieves only about 300 kcal. The ultimate low-calorie meal replacement noodle for gourmets. We want to choose things that are delicious and good for the body. We want to maintain a high health consciousness. There are times when we want to eat ramen and pasta properly because we love them, but we unconsciously refrain when thinking about our bodies. For those who are not quite satisfied with konjac or soybean noodles, we created delicious meal replacement noodles with the desire to "make noodles more delicious and kinder to the body." LOCALO Noodle is the ultimate meal replacement noodle we want to offer to gourmets like you. Official EC Site: https://localo-noodle.jp/ ■ Company Profile Company Name: Grand Bleu & Co., Ltd. Location: 〒106-0032 3-17-12-103 Roppongi, Minato-ku, Tokyo Representative Director: Yasutoki Aoki Corporate Site: https://gbleu.co.jp/ Business Description: A brand company that pushes "Something Good" into the mainstream. Utilizing social buzz strategies, it supports the acquisition of recognition for excellent products and services and the optimization of marketing costs. Under the motto "Think Deep," it aims to maximize brand value through its unique strategies. [Grand Bleu & Co. Official SNS] X (formerly Twitter): x.com/GrandBleu_Co LOCALO Noodle Instagram: localo_noodle_official Grand Bleu & Co., Ltd. Marketing Strategy Office, PR Department MAIL: info@gbleu.co.jp Note *1: Awarded for "Excellent Spicy Mixed Noodles"