Monde Selection 2026 Gold Award-Winning "LOCALO Noodle" Begins Sales at Don Quijote Stores in Tokyo.

Grand Bleu & Co. (Headquarters: Minato-ku, Tokyo; Representative Director: Yasutoki Aoki) announces the start of its first physical store sales for "LOCALO Noodle," a versatile replacement noodle that has sold over 200,000 servings in 5 months since its launch, with approximately 300kcal per serving*1. Sales will begin at Don Quijote, starting with the Don Quijote Nakameguro main store, and are planned to sequentially expand to other stores. Furthermore, its quality has been recognized with a Gold Award (GOLD AWARD) in the food category at the Monde Selection 2026, gaining international acclaim. The LOCALO Noodle, which has garnered support through e-commerce, is now finally available in physical stores. "LOCALO Noodle" is a noodle rooted in Niigata's imperial tribute "Hegi Soba," made with soba flour and funori seaweed. The noodles achieve low fat and gluten-free properties, and when combined with sauces supervised by a top chef trained at a Michelin three-star restaurant, achieve approximately 300kcal per serving, making it a new generation of replacement noodles. Since its launch in 2025, it has primarily been sold in 4-serving sets on the official e-commerce site. With this expansion into physical stores, 2-serving sets, individual noodles, and individual sauces will also be newly available for easier trial. *1 This value is the total of one serving of "LOCALO Noodle" exclusive noodles and one serving of sauce. ■ Background of physical store expansion Many people believe that eating noodles leads to weight gain, and have refrained from ramen, pasta, and udon. In reality, a typical noodle dish contains approximately 500-900kcal per serving. For those concerned about their diet, noodles often become a "forbidden food," and many have tried alternative konjac or soy noodles only to find them "unsatisfying." "LOCALO Noodle" was designed to change this structure. By applying the manufacturing method of Niigata's imperial tribute "Hegi Soba" to create noodles from soba flour and funori seaweed, combined with sauces supervised by a top chef, it achieves approximately 300kcal per serving. It offers a new option for enjoying noodles without worry, while maintaining satisfaction. The achievement of over 200,000 units sold in 5 months through e-commerce demonstrates that this demand indeed exists. This expansion to Don Quijote is the first step to transform it from a product "known only to those who buy it" to a product "available in hand." Furthermore, with the introduction of individual noodle and sauce sales, it offers a wide range of choices, from those who want to try it out to those who only want to enjoy the noodles. ■ Don Quijote Rollout Overview Sales Stores Don Quijote Nakameguro Main Store Product Lineup LOCALO Noodle 2-serving set and individual (noodles/sauce) Bisque Tsukemen LOCALO Noodle 2-serving set and individual (noodles/sauce) Mazebolognese LOCALO Noodle 2-serving set and individual (noodles/sauce) Exquisite Spicy Mazesoba LOCALO Noodle 2-serving set and individual (noodles/sauce) Rich Chicken Broth Paitan Ramen *Products not listed above are not handled. Price 2-serving set: 1,890 yen (excluding tax) Individual Noodles (2 servings): 600 yen (excluding tax) Individual Sauces: 750 yen each (excluding tax) ■ LOCALO Noodle All 8 Sauce Lineup Mazebolognese with ripe tomatoes and aromatic vegetables Exquisite Spicy Mazesoba with irresistible sourness and spiciness Rich Chicken Broth Paitan Ramen Bisque Tsukemen with fragrant lobster Authentic Seoul-style Gomtang Ramen Cod Roe Cream Pasta with rich soy milk base Truffle Cream Pasta with spreading rich aroma Clam-scented Golden Salt Ramen supervised by a popular, reservation-only restaurant ■ What is LOCALO Noodle? For those who love ramen and pasta but are unsatisfied with konjac or soy noodles, a completely new concept of replacement noodles has been created. Special noodles made from soba flour and funori seaweed, rooted in Niigata's imperial tribute "Hegi Soba," achieve low fat and gluten-free properties. Combined with sauce, it achieves just approximately 300kcal per serving*1. The ultimate Localo replacement noodle for gourmets We want to choose delicious and healthy food. We want to be highly health-conscious. We love ramen and pasta and sometimes want to eat them properly, but we involuntarily hold back when we think about our health. For those who are not quite satisfied with konjac or soy noodles, we created delicious replacement noodles with the desire to "make noodles more delicious and gentler on the body." LOCALO Noodle is the ultimate Localo replacement noodle we want to offer to gourmets like you.