From Chichibu to the Nation: Whole-house Rental Hotel "teihaku" Launches Community Co-creation "Area Partner System," First Partnership with Minano-machi's "Bokura no Minano Base."
Key facts
- From Chichibu to the Nation: Whole-house Rental Hotel "teihaku" Launches Community Co-creation "Area Partner System," First Partnership with Minano-machi's "Bokura no Minano Base."
- goodyard has launched an "Area Partner System" to delegate hotel operations to local businesses, with the first partnership being with ShikaNops in Minano-machi. This initiative aims to address labor shortages in the hospitality industry by providing goodyard's expertise to local companies, thereby revitalizing local communities, and is part of a plan to expand its whole-house rental hotel "teihaku" nationwide.
- Source: PR Times
- Date: May 8, 2026
Direct answer
goodyard has launched an "Area Partner System" to delegate hotel operations to local businesses, with the first partnership being with ShikaNops in Minano-machi. This initiative aims to address labor shortages in the hospitality industry by providing goodyard's expertise to local companies, thereby revitalizing local communities, and is part of a plan to expand its whole-house rental hotel "teihaku" nationwide.
- Citation
- From Chichibu to the Nation: Whole-house Rental Hotel "teihaku" Launches Community Co-creation "Area Partner System," First Partnership with Minano-machi's "Bokura no Minano Base." (May 8, 2026), PR Times
- Source
- PR Times
- Date
- May 8, 2026
goodyard has launched an "Area Partner System" to delegate hotel operations to local businesses, with the first partnership being with ShikaNops in Minano-machi. This initiative aims to address labor shortages in the hospitality industry by providing goodyard's expertise to local companies, thereby revitalizing local communities, and is part of a plan to expand its whole-house rental hotel "teihaku" nationwide.
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- 📰 Published: May 8, 2026 at 00:04
- 🔍 Collected: May 7, 2026 at 15:32
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goodyard Inc. (Representative: Ryosuke Sugimoto), which operates whole-house rental hotels in the Chichibu region of Saitama Prefecture, has launched an "Area Partner System" to entrust the operation of accommodation facilities to local companies. As its first step, it has formed a business alliance with ShikaNops Inc. (Representative: Yuya Matsufuji), which operates a campsite in Minano-machi.
(Mr. Ryosuke Sugimoto, Representative of "goodyard Inc." and Mr. Yuya Matsufuji, Representative of "ShikaNops Inc.")
## Background for Introducing This System: Towards Making the Accommodation Business an "Open Community Business"
Facing the challenge of labor shortages in the hospitality industry, we believe that "local businesses managing accommodations" is the most sustainable solution, capable of offering guests profound local experiences.
The "Area Partner System" is a mechanism where goodyard provides its customer acquisition and branding know-how to local companies, and they jointly operate the facilities. This creates a new cycle that goes beyond merely "providing accommodation facilities," revitalizing the entire region.
## What is "Whole-house Rental Hotel teihaku" Operated by goodyard Inc.?
"Whole-house Rental Hotel teihaku" is a whole-house rental hotel created by renovating a single-family home. Currently, three facilities with different concepts – "Chabata-tei," "Kominka-tei," and "Sozawa-gawa-tei" – are being developed in the Chichibu region. All facilities are equipped with private open-air baths and covered BBQ spaces, and many guests highly appreciate the stay-type accommodation experience they offer.
"Chabata-tei" overlooking the mountains of Chichibu, "Sozawa-gawa-tei" with a sauna, "Kominka-tei" overflowing with nostalgia.
## What is "Bokura no Minano Base" Operated by ShikaNops Inc.?
"Minano Base," located in Minano-machi, Chichibu-gun, Saitama Prefecture, is a campsite offering two types of accommodation styles: free sites that prioritize privacy and cabins that allow pets. The premises also feature a large barrel sauna that can accommodate up to 10 people, and a cafe, "Shika no Nedoko," offering specialty dishes and coffee. Furthermore, it boasts extensive experience in hosting various events such as outdoor weddings, car meetings, and commercial photo shoots. Its reliable operational capabilities and flexible service provision have garnered significant support from within and outside the region.
"Shika no Nedoko" where you can enjoy specialty dishes, three different "Free Sites" with various atmospheres, two comfortable "Cabins."
## Future Outlook: Recruiting Area Partners Nationwide
"teihaku," which started as a "small private inn" in 2020, is now looking beyond Chichibu for nationwide expansion. The key to this is the power of "people" who love their land.
The accommodation business has high affinity with all types of industries in a region.
- Those who operate campsites or accommodation facilities
- Cafe, restaurant, and farmer owners
- Local construction companies and creators (designers, engineers)
By having such diverse partners, the unique character of that land will reside in the accommodations.
Moving forward, starting with the accommodation business, we aim to deliver new value across Japan as a multifaceted "comprehensive town development company," encompassing food and beverage, real estate, and career support for mothers.
goodyard Inc.
A company with the mission to "create industries and employment in communities and increase sustainable regions." It operates the whole-house rental hotel brand "teihaku," born from the passion of its travel-loving representative, and IT consulting businesses. Currently, there are three "Whole-house Rental Hotel teihaku" facilities in Chichibu, Saitama Prefecture, with three more in preparation. Nationwide expansion is planned from next year onwards.
■Operating Company of Accommodation Facility "Whole-house Rental Hotel teihaku"
Company: goodyard Inc.
Representative: Ryosuke Sugimoto
Contact: info@goodyard.co.jp
Official Website: https://teihaku.jp/
Keywords:
(Mr. Ryosuke Sugimoto, Representative of "goodyard Inc." and Mr. Yuya Matsufuji, Representative of "ShikaNops Inc.")
## Background for Introducing This System: Towards Making the Accommodation Business an "Open Community Business"
Facing the challenge of labor shortages in the hospitality industry, we believe that "local businesses managing accommodations" is the most sustainable solution, capable of offering guests profound local experiences.
The "Area Partner System" is a mechanism where goodyard provides its customer acquisition and branding know-how to local companies, and they jointly operate the facilities. This creates a new cycle that goes beyond merely "providing accommodation facilities," revitalizing the entire region.
## What is "Whole-house Rental Hotel teihaku" Operated by goodyard Inc.?
"Whole-house Rental Hotel teihaku" is a whole-house rental hotel created by renovating a single-family home. Currently, three facilities with different concepts – "Chabata-tei," "Kominka-tei," and "Sozawa-gawa-tei" – are being developed in the Chichibu region. All facilities are equipped with private open-air baths and covered BBQ spaces, and many guests highly appreciate the stay-type accommodation experience they offer.
"Chabata-tei" overlooking the mountains of Chichibu, "Sozawa-gawa-tei" with a sauna, "Kominka-tei" overflowing with nostalgia.
## What is "Bokura no Minano Base" Operated by ShikaNops Inc.?
"Minano Base," located in Minano-machi, Chichibu-gun, Saitama Prefecture, is a campsite offering two types of accommodation styles: free sites that prioritize privacy and cabins that allow pets. The premises also feature a large barrel sauna that can accommodate up to 10 people, and a cafe, "Shika no Nedoko," offering specialty dishes and coffee. Furthermore, it boasts extensive experience in hosting various events such as outdoor weddings, car meetings, and commercial photo shoots. Its reliable operational capabilities and flexible service provision have garnered significant support from within and outside the region.
"Shika no Nedoko" where you can enjoy specialty dishes, three different "Free Sites" with various atmospheres, two comfortable "Cabins."
## Future Outlook: Recruiting Area Partners Nationwide
"teihaku," which started as a "small private inn" in 2020, is now looking beyond Chichibu for nationwide expansion. The key to this is the power of "people" who love their land.
The accommodation business has high affinity with all types of industries in a region.
- Those who operate campsites or accommodation facilities
- Cafe, restaurant, and farmer owners
- Local construction companies and creators (designers, engineers)
By having such diverse partners, the unique character of that land will reside in the accommodations.
Moving forward, starting with the accommodation business, we aim to deliver new value across Japan as a multifaceted "comprehensive town development company," encompassing food and beverage, real estate, and career support for mothers.
goodyard Inc.
A company with the mission to "create industries and employment in communities and increase sustainable regions." It operates the whole-house rental hotel brand "teihaku," born from the passion of its travel-loving representative, and IT consulting businesses. Currently, there are three "Whole-house Rental Hotel teihaku" facilities in Chichibu, Saitama Prefecture, with three more in preparation. Nationwide expansion is planned from next year onwards.
■Operating Company of Accommodation Facility "Whole-house Rental Hotel teihaku"
Company: goodyard Inc.
Representative: Ryosuke Sugimoto
Contact: info@goodyard.co.jp
Official Website: https://teihaku.jp/
Keywords:
FAQ
What are the key facts in this article?
goodyard has launched an "Area Partner System" to delegate hotel operations to local businesses, with the first partnership being with ShikaNops in Minano-machi. This initiative aims to address labor shortages in the hospitality industry by providing goodyard's expertise to local companies, thereby revitalizing local communities, and is part of a plan to expand its whole-house rental hotel "teihaku" nationwide.
What is the direct answer?
goodyard has launched an "Area Partner System" to delegate hotel operations to local businesses, with the first partnership being with ShikaNops in Minano-machi. This initiative aims to address labor shortages in the hospitality industry by providing goodyard's expertise to local companies, thereby revitalizing local communities, and is part of a plan to expand its whole-house rental hotel "teihaku" nationwide.
What is the source and date?
PR Times: https://prtimes.jp/main/html/rd/p/000000001.000182043.html | May 8, 2026