Saitama Local Fruit Butter Sand "Amarin no Very Berry Butter Sand" to be Released on Friday, May 8!
GOODNEWS Inc. will open a new brand "Itoko no Fruit Butter Sand" at JR Omiya Station and will exclusively sell "Amarin no Very Berry Butter Sand," which utilizes imperfect premium "Amarin" strawberries from Saitama Prefecture, starting May 8. This initiative aims to reduce food loss and support local agriculture.
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- 📰 Published: May 1, 2026 at 03:32
- 🔍 Collected: April 30, 2026 at 19:02
- 🤖 AI Analyzed: May 1, 2026 at 02:37 (7h 35m after Collected)
Amarin no Very Berry Butter Sand
GOODNEWS Inc., which develops urban planning and system creation aimed at solving social issues through design with the theme of "food," and craft sweets brands based on the concept of utilizing by-products, will open "Itoko no Fruit Butter Sand," a new brand born from "Butter no Itoko" that uses fruits lavishly, on Friday, May 8, 2026, on the 2nd floor inside the JR Omiya Station ticket gate (south side of the central ticket gate) at "Ecute Omiya."
To commemorate its first opening in Saitama Prefecture, a special butter sand "Amarin no Very Berry Butter Sand," made with "Amarin," a premium strawberry cultivated only in Saitama Prefecture, will be sold exclusively at the "Itoko no Fruit Butter Sand" Ecute Omiya store.
This product utilizes "imperfect strawberries" that possess the rich sweetness and juiciness of "Amarin" but do not meet market standards for appearance (shape, size, color, scratches, etc.) and are therefore not shipped. By transforming them into sweets, we offer new options to farmers and the future of food.
The appeal of "Amarin," known for its rich sweetness and beautiful red color likened to a jewel, is transformed into a juicy jam and mixed with a light milk butter cream made with skim milk. The faintly cherry-blossom-pink strawberry butter cream pairs perfectly with the moist dough and the sweet-sour cranberry pulp sandwiched in between. The rich sweetness unique to "Amarin" gently overflows in the mouth, spreading from the first bite to the last, creating a happy aftertaste—a slightly luxurious everyday snack. It is also recommended as a new souvenir that conveys the charm of Saitama Prefecture's representative strawberry.
Amarin no Very Berry Butter Sand
Product Name: Amarin no Very Berry Butter Sand
Price: 1,296 yen
Quantity: 1 box of 4 pieces
Luxurious Harmony of Milk, Butter, and Fruit
New Brand "Itoko no Fruit Butter Sand"
"Itoko no Fruit Butter Sand" was born as a new brand of "Butter no Itoko," offering a harmony of fluffy milk and butter flavors with rich texture and fragrant fruits.
Inheriting the philosophy of "monozukuri that utilizes ingredients" that "Butter no Itoko" has cherished, this brand also aims to address the challenges of fruit farmers in various regions by utilizing imperfect fruits, in addition to utilizing skim milk, a by-product of butter production.
The concept is a "slightly luxurious everyday snack" where you can enjoy the fluffy and smooth milk butter cream made with skim milk, a moist dough inspired by the gaufrette dough of "Butter no Itoko" (a signature!), and the juicy fruitiness in one bite.
Saitama Agricultural Special Award Winner*
Utilizing Imperfect Premium "Amarin" Strawberries from Mizuno Farm in Saitama
The strawberries used in "Amarin no Very Berry Butter Sand" are "Amarin," a variety exclusive to Saitama Prefecture, carefully cultivated with "love and care" by Mizuno Farm, founded in 1970. It is a premium strawberry praised as the "jewel of strawberries," characterized by its surprisingly rich and deep sweetness, elegantly spreading aroma, and a subtle, tightening acidity in the aftertaste, creating a balanced flavor.
Although it is a strawberry too good to be used in sweets, "Amarin no Very Berry Butter Sand" utilizes "Amarin" strawberries that, despite having unchanged rich taste and aroma, cannot be shipped due to not meeting market standards for shape and size.
By processing them into sweets, a delicious berry that might have been left in the field can reach someone as a happy bite.
*Awarded in 2024 and 2025
Amarin
About "Amarin" from Mizuno Farm
Mizuno Farm's Mr. Yo Mizuno
Mr. Yo Mizuno, the third-generation owner of Mizuno Farm, founded in 1970, continues to face each strawberry with the motto of cultivating them with "love and care."
His encounter with "Amarin" was six years ago. The "sweetness" and "deliciousness" he experienced for the first time were like love at first sight, leading him to decide, "I want to grow this strawberry." He has been involved in experimental cultivation and is now dedicated daily to maximizing the appeal of "Amarin," a rare variety permitted for cultivation only in Saitama Prefecture.
When entering the strawberry cultivation greenhouse, Mr. Mizuno naturally speaks to the strawberries, saying, "Please do well today," and "Are you doing well?" This is not special but part of his daily routine, showing that he raises them as if they were his own children. For soil preparation, he uses rice husks and bran from his own rice cultivation, ensuring a safe and secure environment. All harvesting is done in the morning. Every day, he starts harvesting at 2 AM while it is still dark, sorts and inspects by 4 AM, and ships them on the same day, ensuring they arrive in a perfectly ripe state.
From years of experience with strawberries
GOODNEWS Inc., which develops urban planning and system creation aimed at solving social issues through design with the theme of "food," and craft sweets brands based on the concept of utilizing by-products, will open "Itoko no Fruit Butter Sand," a new brand born from "Butter no Itoko" that uses fruits lavishly, on Friday, May 8, 2026, on the 2nd floor inside the JR Omiya Station ticket gate (south side of the central ticket gate) at "Ecute Omiya."
To commemorate its first opening in Saitama Prefecture, a special butter sand "Amarin no Very Berry Butter Sand," made with "Amarin," a premium strawberry cultivated only in Saitama Prefecture, will be sold exclusively at the "Itoko no Fruit Butter Sand" Ecute Omiya store.
This product utilizes "imperfect strawberries" that possess the rich sweetness and juiciness of "Amarin" but do not meet market standards for appearance (shape, size, color, scratches, etc.) and are therefore not shipped. By transforming them into sweets, we offer new options to farmers and the future of food.
The appeal of "Amarin," known for its rich sweetness and beautiful red color likened to a jewel, is transformed into a juicy jam and mixed with a light milk butter cream made with skim milk. The faintly cherry-blossom-pink strawberry butter cream pairs perfectly with the moist dough and the sweet-sour cranberry pulp sandwiched in between. The rich sweetness unique to "Amarin" gently overflows in the mouth, spreading from the first bite to the last, creating a happy aftertaste—a slightly luxurious everyday snack. It is also recommended as a new souvenir that conveys the charm of Saitama Prefecture's representative strawberry.
Amarin no Very Berry Butter Sand
Product Name: Amarin no Very Berry Butter Sand
Price: 1,296 yen
Quantity: 1 box of 4 pieces
Luxurious Harmony of Milk, Butter, and Fruit
New Brand "Itoko no Fruit Butter Sand"
"Itoko no Fruit Butter Sand" was born as a new brand of "Butter no Itoko," offering a harmony of fluffy milk and butter flavors with rich texture and fragrant fruits.
Inheriting the philosophy of "monozukuri that utilizes ingredients" that "Butter no Itoko" has cherished, this brand also aims to address the challenges of fruit farmers in various regions by utilizing imperfect fruits, in addition to utilizing skim milk, a by-product of butter production.
The concept is a "slightly luxurious everyday snack" where you can enjoy the fluffy and smooth milk butter cream made with skim milk, a moist dough inspired by the gaufrette dough of "Butter no Itoko" (a signature!), and the juicy fruitiness in one bite.
Saitama Agricultural Special Award Winner*
Utilizing Imperfect Premium "Amarin" Strawberries from Mizuno Farm in Saitama
The strawberries used in "Amarin no Very Berry Butter Sand" are "Amarin," a variety exclusive to Saitama Prefecture, carefully cultivated with "love and care" by Mizuno Farm, founded in 1970. It is a premium strawberry praised as the "jewel of strawberries," characterized by its surprisingly rich and deep sweetness, elegantly spreading aroma, and a subtle, tightening acidity in the aftertaste, creating a balanced flavor.
Although it is a strawberry too good to be used in sweets, "Amarin no Very Berry Butter Sand" utilizes "Amarin" strawberries that, despite having unchanged rich taste and aroma, cannot be shipped due to not meeting market standards for shape and size.
By processing them into sweets, a delicious berry that might have been left in the field can reach someone as a happy bite.
*Awarded in 2024 and 2025
Amarin
About "Amarin" from Mizuno Farm
Mizuno Farm's Mr. Yo Mizuno
Mr. Yo Mizuno, the third-generation owner of Mizuno Farm, founded in 1970, continues to face each strawberry with the motto of cultivating them with "love and care."
His encounter with "Amarin" was six years ago. The "sweetness" and "deliciousness" he experienced for the first time were like love at first sight, leading him to decide, "I want to grow this strawberry." He has been involved in experimental cultivation and is now dedicated daily to maximizing the appeal of "Amarin," a rare variety permitted for cultivation only in Saitama Prefecture.
When entering the strawberry cultivation greenhouse, Mr. Mizuno naturally speaks to the strawberries, saying, "Please do well today," and "Are you doing well?" This is not special but part of his daily routine, showing that he raises them as if they were his own children. For soil preparation, he uses rice husks and bran from his own rice cultivation, ensuring a safe and secure environment. All harvesting is done in the morning. Every day, he starts harvesting at 2 AM while it is still dark, sorts and inspects by 4 AM, and ships them on the same day, ensuring they arrive in a perfectly ripe state.
From years of experience with strawberries
FAQ
What is the name of the new product that GOODNEWS Inc. will release on May 8?
The new product is called 'Amarin no Very Berry Butter Sand' by GOODNEWS Inc.
Which brand will be launched by GOODNEWS Inc. at JR Omiya Station on May 8?
GOODNEWS Inc. will launch the brand 'Itoko no Fruit Butter Sand' at JR Omiya Station.
What specific type of strawberries are used in the 'Amarin no Very Berry Butter Sand'?
The product uses imperfect premium 'Amarin' strawberries from Saitama Prefecture.
On what date will the 'Amarin no Very Berry Butter Sand' become available for purchase?
The 'Amarin no Very Berry Butter Sand' will be available starting May 8.
What is the primary goal of GOODNEWS Inc.'s new product launch on May 8?
The goal is to reduce food loss and support local agriculture in Saitama Prefecture.