Korean Makeup Brand "ABOUT___TONE." to Hold Limited-Time POPUP Event at Shibuya Loft 2F from May 15 (Fri)!

Goodai Global Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Dong-hoon Oh) will hold a POPUP event for "ABOUT___TONE.", a Korean makeup brand that brings out one's diverse beauty, for two weeks from Friday, May 15, 2026, to Thursday, May 28, 2026, at the POPUP space on the 2nd floor of Shibuya Loft.

This POPUP event will offer luxurious benefits, including the sale of limited-edition products and novelty gifts distributed according to the purchase amount.

We look forward to your visit to this POPUP event, where you can experience "moist and smooth skin" in a space that expresses the theme "Chic × HIP," making you want to "take photos and share."

Event Overview Period: Friday, May 15, 2026 - Thursday, May 28, 2026 Location: Shibuya Loft 2F POPUP Space Address: 21-1 Udagawacho, Shibuya-ku, Tokyo, Shibuya Loft 2F Business Hours: 11:00 - 21:00 (subject to facility business hours)

POPUP Event Limited Edition Products Water Layer Fit Cushion ・Capacity: 14g ・Price: 3,190 yen (tax included) <Features> A foundation that combines the best of matte and glow. Provides a natural radiant look that lasts for a long time, maintaining a bright and clear skin tone.* *Individual results may vary. Due to makeup effects.

Skin Layer Cover Fit Concealer ・Capacity: 5.6g ・Price: 1,320 yen (tax included) <Features> Prevents the characteristic tightness of concealers while providing high-adhesion coverage that resists creasing! * *Individual results may vary. Due to makeup effects.

Purchaser Benefits (Limited quantity, while supplies last) Novelty gifts for every purchase amount! ・Purchases of 1,000 yen (tax included) or more ┗ 1 Cheek/Concealer Keyring ・Purchases of 2,400 yen (tax included) or more ┗ Circle Keyring, Blur Powder Pact Mini (1.5) Cool Fair, or Cheek/Concealer Keyring *Choose one ・Purchases of 4,000 yen (tax included) or more ┗ 1 Circle Keyring, Blur Powder Pact Mini (1.5) Cool Fair ┗ 1 Cheek/Concealer Keyring ┗ 1 Tint Mini out of 5 colors (random) *Choose one of the above.

Lottery Benefit for Purchases of 2,400 yen or more (Limited quantity, while supplies last) Only those who present a receipt confirming a purchase of 2,400 yen (tax included) or more + mention and post a story on the relevant SNS on the day of the event can participate in a no-lose lottery! <Participation Conditions> ① Purchase 2,400 yen (tax included) or more ② Mention @loft_shibuya and @about___tone_jp on Instagram & post a story *Show receipt + post screen to staff

Other Products Available 【Skin Layer Fit Foundation】 ・Capacity: 30g ・Price: 3,080 yen (tax included) <Features> Goodai Global Japan's unique "Layer Fit Technology" forms an ultra-thin film the moment it touches the skin. It achieves both high coverage and a "light feel as if the skin is breathing," bringing out the skin's natural beauty. This powerful foundation features a "long-lasting formula" that is resistant to sweat and humidity, preventing dullness and creasing throughout the day, and maintaining a clean, "moist and smooth skin" for a long time.

【Skin Layer Fit Cheek】 ・Capacity: 5.6g ・Price: 1,400 yen (tax included) <Features> #ConcealerCheek! A liquid blush in a base shape that leverages the strengths of concealer: adhesion, longevity, and color development! It adheres thinly and perfectly, maintaining color and blood circulation for a long time without dullness, and offers two textures, Blur Cheek and Glow Cheek, to match your desired skin expression.

【Blur Powder Pact】 ・Capacity: 9g ・Price: 1,100 yen (tax included) <Features> Removes shine and covers uneven pores! Light and fluffy, it adheres firmly, providing a long-lasting smooth and beautiful finish.

【Brand Overview / Goodai Global Japan Co., Ltd.】 Goodai Global Japan is a global beauty company that quickly catches the latest Korean beauty trends and optimizes them for the Japanese market through localization strategies. Leading with "TIRTIR," it develops a diversified brand portfolio from skincare to makeup and hair care, including "SKIN1004," "BBIA," "ABOUT___TONE.," and "UNOVE." By comprehensively meeting the diversifying beauty needs of Japan, it has established a solid presence in the market. Beyond import and wholesale, it covers branding to offline. Keywords: (empty)