YouTube Short Drama 'Medetashi Princess' Reaches 100,000 Subscribers in 3 Months, Aims for Media Mix as Next-Generation IP
The vertical short drama 'Medetashi Princess (Medepuri)' for YouTube, Instagram, X, and TikTok has announced that its YouTube channel has surpassed 100,000 subscribers and 100 million cumulative views. With this milestone, the series aims for further media expansion as a unique 'digital IP', including features in teen magazines, comic adaptations, terrestrial TV series, and theatrical films, and is seeking co-creation partners.
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- 📰 Published: April 8, 2026 at 19:00
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YouTube, Instagram, X, and TikTok vertical short drama 'Medetashi Princess' (commonly known as 'Medepuri') is pleased to announce that its YouTube channel has surpassed 100,000 subscribers and 100 million cumulative views.
## What is 'Medetashi Princess', the next-generation short drama enjoyable for parents and children?
Set in 'Otogiyama Elementary School', it is a new-sense school x fantasy daily short drama woven by children who are 'descendants of fairy tale protagonists and great figures' attending alongside ordinary students.
The descendant children can use special 'abilities' under specific conditions, and it is a next-generation entertainment content that reproduces these special abilities using VFX. While the authentic acting by child actors of the same generation and the exciting fantasy setting strongly capture the hearts of elementary and junior high school students, the familiar storyline based on well-known 'fairy tales and great figures' has garnered immense support as quality family content that parents can also enjoy.
## From short drama to 'digital IP'. A vision for magazines, terrestrial TV, and film adaptation.
This channel aims to go beyond being just content on social media and further develop 'Medetashi Princess' as a unique 'digital IP' for broader media expansion.
With the YouTube subscriber count surpassing 100,000 as the first stepping stone, we will aim for IP development that envisions its elevation into larger-scale entertainment works, such as features and serializations in teen magazines, comic adaptations, terrestrial TV series, and theatrical films, transcending the boundaries of vertical short dramas. We will nurture it into a nationally beloved IP, serving as a 'new iconic aspiration' for elementary and junior high school students and their guardians.
## Recruitment of co-creation partners for IP expansion
We are widely recruiting sponsoring companies and licensee companies who can co-create the future media mix development (publishing, video adaptation, merchandise, events, etc.) of 'Medetashi Princess'. Diverse tie-ups are possible, leveraging not only the enthusiasm of children but also the reach to the parent generation.
- Page-linked projects with publishing media (features in kids/teen magazines, comic adaptations, etc.)
- Official merchandise development for kids/teens (cosmetics, apparel, stationery, etc.)
- Collaboration with educational apps/smartphone games, learning services, and outing facilities
We propose partnerships that accelerate the growth of the IP together. Please feel free to contact us.
## Main Cast
[Image: Yuna Saito, Sakurako Hata, Sumire Koitsuchi]
## What is 'Medetashi Princess', the next-generation short drama enjoyable for parents and children?
Set in 'Otogiyama Elementary School', it is a new-sense school x fantasy daily short drama woven by children who are 'descendants of fairy tale protagonists and great figures' attending alongside ordinary students.
The descendant children can use special 'abilities' under specific conditions, and it is a next-generation entertainment content that reproduces these special abilities using VFX. While the authentic acting by child actors of the same generation and the exciting fantasy setting strongly capture the hearts of elementary and junior high school students, the familiar storyline based on well-known 'fairy tales and great figures' has garnered immense support as quality family content that parents can also enjoy.
## From short drama to 'digital IP'. A vision for magazines, terrestrial TV, and film adaptation.
This channel aims to go beyond being just content on social media and further develop 'Medetashi Princess' as a unique 'digital IP' for broader media expansion.
With the YouTube subscriber count surpassing 100,000 as the first stepping stone, we will aim for IP development that envisions its elevation into larger-scale entertainment works, such as features and serializations in teen magazines, comic adaptations, terrestrial TV series, and theatrical films, transcending the boundaries of vertical short dramas. We will nurture it into a nationally beloved IP, serving as a 'new iconic aspiration' for elementary and junior high school students and their guardians.
## Recruitment of co-creation partners for IP expansion
We are widely recruiting sponsoring companies and licensee companies who can co-create the future media mix development (publishing, video adaptation, merchandise, events, etc.) of 'Medetashi Princess'. Diverse tie-ups are possible, leveraging not only the enthusiasm of children but also the reach to the parent generation.
- Page-linked projects with publishing media (features in kids/teen magazines, comic adaptations, etc.)
- Official merchandise development for kids/teens (cosmetics, apparel, stationery, etc.)
- Collaboration with educational apps/smartphone games, learning services, and outing facilities
We propose partnerships that accelerate the growth of the IP together. Please feel free to contact us.
## Main Cast
[Image: Yuna Saito, Sakurako Hata, Sumire Koitsuchi]