GOAT Releases Free Report: 30 Success Stories of Food-Related YouTube Channels Integrating with E-commerce
In May 2026, GOAT released a report detailing 30 success stories of how food-related YouTube channels integrate with e-commerce. The report analyzes channels with 5.3 to 15 million subscribers, including fishermen, farmers, and culinary experts, to explain models for converting viewers into customers.
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- 📰 Published: May 27, 2026 at 04:50
- 🔍 Collected: May 26, 2026 at 20:31
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## GOAT Releases Free Report: 30 Success Stories of Food-Related YouTube Channels Integrating with E-commerce
GOAT has released a free report titled "List of Food-Related YouTube Channels × E-commerce (30 Selections)" for e-commerce businesses. The report compiles 30 cases of how channels in the food, cooking, and agriculture/fisheries sectors link with e-commerce, including channel names, subscriber counts, e-commerce platforms used, update frequency, and brief commentary.
This is a practical reference for food e-commerce businesses and agricultural/fisheries brand managers considering YouTube as an acquisition channel.
### YouTube: A Place to Inspire Desire, Not Just to Sell
With creators like "Kimagure Cook" (over 15 million subscribers) selling kitchenware on their own e-commerce sites, and "Ryuji's Buzz Recipe" (5.3 million subscribers) selling original seasonings on Amazon and Rakuten, food-related YouTube channels are functioning as the most powerful channel for converting viewers into customers.
This report includes cases categorized as follows:
- Fisherman/Fisheries channels (e.g., Kimagure Cook, Shodoshima Fisherman Hamayuu, Kuishi Fisherman Channel)
- Farmer/Direct-sales channels (e.g., Hirochan Farm, Hokkaido Farmer Yoshida Farm, Farmer no Ojisan Channel)
- Culinary expert/Food brand channels (e.g., Ryuji's Buzz Recipe, Kyushu Pancake, Tamachan Shop)
- Ramen/Food media (e.g., SUSURU TV., Ramen Walker TV, Tasty Japan)
### Statement from Shun Yoshinaga, CEO of GOAT
"YouTube has become one of the most powerful customer acquisition channels for food e-commerce. Models where local fishermen, farmers, and culinary researchers run their own channels to convert viewers into customers are rapidly expanding. The key is not the number of subscribers, but whether the design leads viewers to purchase. I created this report to give businesses considering YouTube utilization an overview of these 30 cases."
### E-commerce Consultation
GOAT provides support for operating on Rakuten and Amazon, ad campaign management, and sales improvement consulting.
GOAT has released a free report titled "List of Food-Related YouTube Channels × E-commerce (30 Selections)" for e-commerce businesses. The report compiles 30 cases of how channels in the food, cooking, and agriculture/fisheries sectors link with e-commerce, including channel names, subscriber counts, e-commerce platforms used, update frequency, and brief commentary.
This is a practical reference for food e-commerce businesses and agricultural/fisheries brand managers considering YouTube as an acquisition channel.
### YouTube: A Place to Inspire Desire, Not Just to Sell
With creators like "Kimagure Cook" (over 15 million subscribers) selling kitchenware on their own e-commerce sites, and "Ryuji's Buzz Recipe" (5.3 million subscribers) selling original seasonings on Amazon and Rakuten, food-related YouTube channels are functioning as the most powerful channel for converting viewers into customers.
This report includes cases categorized as follows:
- Fisherman/Fisheries channels (e.g., Kimagure Cook, Shodoshima Fisherman Hamayuu, Kuishi Fisherman Channel)
- Farmer/Direct-sales channels (e.g., Hirochan Farm, Hokkaido Farmer Yoshida Farm, Farmer no Ojisan Channel)
- Culinary expert/Food brand channels (e.g., Ryuji's Buzz Recipe, Kyushu Pancake, Tamachan Shop)
- Ramen/Food media (e.g., SUSURU TV., Ramen Walker TV, Tasty Japan)
### Statement from Shun Yoshinaga, CEO of GOAT
"YouTube has become one of the most powerful customer acquisition channels for food e-commerce. Models where local fishermen, farmers, and culinary researchers run their own channels to convert viewers into customers are rapidly expanding. The key is not the number of subscribers, but whether the design leads viewers to purchase. I created this report to give businesses considering YouTube utilization an overview of these 30 cases."
### E-commerce Consultation
GOAT provides support for operating on Rakuten and Amazon, ad campaign management, and sales improvement consulting.
FAQ
株式会社GOATが公開した資料の内容は何ですか？
登録者530万〜1500万人の食品・料理・農漁業系YouTubeチャンネル30事例を網羅した、EC活用事例集です。
この資料は誰を対象としていますか？
YouTubeを集客チャネルとして活用したい食品EC事業者、および農漁業系ブランドのEC担当者を対象としています。
資料ではどのようなチャンネルが取り上げられていますか？
「きまぐれクック」等の漁師・水産系、「ひろちゃん農園」等の農家・産直系、「リュウジのバズレシピ」等の料理研究家系、「SUSURU TV.」等のメディア系が含まれます。
資料の主な目的は何ですか？
視聴者を顧客に変換するYouTubeとECの連動モデルを提示し、実践的な参考資料として活用してもらうことです。
株式会社GOATではどのようなサービスを提供していますか？
楽天市場・Amazonの運用支援、広告運用、EC売上アップのコンサルティングを提供しています。