Food E-commerce Losing on 'Price Per Gram' to Competitors. Free Release of '10-Axis Competitive Comparison Sheet' to Escape Price Competition

GOAT Inc. has released a free '10-Axis Competitive Comparison Sheet' to help food e-commerce businesses escape price competition. This tool allows businesses to visualize their strengths and weaknesses numerically by comparing themselves with competitors across 10 metrics, including price per gram, number of reviews, and bundled item design, thereby identifying priorities for improvement.
新製品NQ 81/100出典:PR Times

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  • 📰 Published: May 12, 2026 at 03:00
  • 🔍 Collected: May 11, 2026 at 18:32
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## Press Release Information
Title: Food E-commerce Losing on 'Price Per Gram' to Competitors. Free Release of '10-Axis Competitive Comparison Sheet' to Escape Price Competition
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Body (first 8000 characters): Food E-commerce Losing on 'Price Per Gram' to Competitors. Free Release of '10-Axis Competitive Comparison Sheet' to Escape Price Competition

GOAT Inc. has released a free tool titled "Food E-commerce 10-Axis Competitive Comparison Sheet to Immediately Visualize Your Strengths and Weaknesses Numerically, Even When Losing on 'Price Per Gram' to Competitors." This tool, consisting of two sheets, allows businesses to compare themselves with competitors across 10 axes such as price per gram, number of reviews, ranking achievements, LP quality, and bundled item design, making improvement priorities visible through data.

■ Reasons why businesses say they are "conducting competitive research" but cannot articulate their differentiation axes

Many businesses say, "We are conducting competitive research"—but when asked "where can we win?" they cannot answer. Simply "vaguely looking" at competitors' product pages leaves the differences as mere feelings and cannot be translated into concrete measures.

They might mistakenly believe they are "equal" in price, even though competitors actually have an advantage in price per gram.

They might blame CVR on price, even though competitors have five times more reviews. They might not realize that differences in bundled items create differences in repeat purchase rates—these are problems that only become apparent when compared numerically across 10 axes.

■ Main contents included in the document

📊 How to Use Sheet

Explains the definitions of the 10 axes, scoring criteria, and how to interpret the analysis. Includes a priority guide on "which axis most affects CTR/CVR."

📊 Comparison Input Sheet - Price/Cost Axis

An input form to compare price per gram, content volume variations, free shipping thresholds, and package gift options with five competitors.

📊 Comparison Input Sheet - Trust/Performance Axis

Procedures for monthly comparison of number of reviews, trend of scores, ranking achievement banners, and LP quality scores to identify improvement priorities.

📊 Comparison Input Sheet - Promotion/Logistics Axis

Competitive comparison and improvement actions for differences in bundled items, repeat purchase design, point multiplier/coupon settings, and Rakuten's strongest next-day delivery support status.

Representative's Comment

"The most reliable way to conduct competitive analysis is to actually purchase competitor products. The contents of bundled items, packaging quality, and follow-up email design—these cannot be understood just by looking at product pages. By accumulating actual purchase experiences in conjunction with inputting numbers into the 10-axis comparison sheet, the true differences with competitors become visible. Start today by listing the price per gram of five competitors."

— Shun Yoshinaga, Representative Director, GOAT Inc.

■ Food e-commerce businesses that need this sheet immediately

✅ Those who conduct competitive research but cannot articulate "where their company can win" numerically

✅ Those who have never compared with competitors on axes other than price (price per gram, bundled items, ranking achievements)

✅ Those who have never actually purchased competitor products to check bundled items and follow-up emails

【Click here to apply】

The "Food E-commerce Losing on 'Price Per Gram' to Competitors. Free Release of '10-Axis Competitive Comparison Sheet' to Escape Price Competition" is available for free distribution on GOAT Inc.'s official website.
📥Click here for the application URL

【Consultations on e-commerce operations also accepted】

💡"I want to monitor what my current support company is doing."
💡"I want to talk to a person with specialized knowledge in food e-commerce."
💡"I am running ads, but they are not effective."

If you have such concerns, please consult GOAT Inc.
We support operation assistance for Rakuten and Amazon, advertising management, and sales improvement.

📥Click here for GOAT Inc. service materials

📩Click here for e-commerce operation consultations
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