GO TODAY SHAiRE SALON × Maison Perrier ─ Creating New Value in Dwell Time from One-on-One Spaces for 1,200 Beauticians and Their Clients

GO TODAY SHAiRE SALON Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Kunihiko Ohba) has been implementing a sparkling drink sampling campaign in 19 locations across Tokyo since June 1, 2026, in collaboration with Maison Perrier (Importer: Nichi-Futsu Trading Co., Ltd.).

This initiative marks GO TODAY SHAiRE SALON’s first attempt to enhance the unique dwell time of its one-on-one shared salon experience by introducing new experiential value through Maison Perrier’s sparkling drinks.

Event Overview

Implementation Period: June 1 – June 30, 2026

Target Stores: Harajuku, Omotesando, Ginza, Shinjuku, and Shibuya areas in Tokyo

Products Offered: Maison Perrier Collection Raspberry Rose 330ml / Lime Ginger 330ml

Collaborator: Nichi-Futsu Trading Co., Ltd.

Institutionalizing the Beauticians’ 'Natural Hospitality'

The One-on-One Service Style Naturally Encourages Hospitality

Beauticians affiliated with GO TODAY SHAiRE SALON work differently from those in conventional salons. They provide one-on-one treatments in fully or semi-private rooms, creating a natural structure where clients can relax during processing times for coloring or perming, or while drying hair after a scalp treatment.

Offering drinks and snacks during salon visits is common in the beauty industry. GO TODAY SHAiRE SALON has also provided shared amenities from the beginning.

However, what stood out was that despite these shared resources, many beauticians proactively selected and offered their own drinks and snacks based on their personal aesthetics, spatial design, and values toward clients.

This colorful array of individual hospitality styles is a unique scene made possible by the shared salon model, where each professional has their own independent space—reflecting each beautician’s professionalism and sincere attitude toward clients.

This initiative began with the question: How can GO TODAY SHAiRE SALON, as a platform, support this spirit of hospitality? It represents an effort to systematize individual efforts into a scalable platform feature.

About Maison Perrier — A Space for 'Moments of Encounter'

The two products being offered are from the premium sparkling drink brand 'Maison Perrier' Collection series.

Maison Perrier is a new brand launched by Perrier in 2024 under the concept of 'stimulating free creativity,' expressing French elegance. As a sister brand to the globally beloved carbonated natural mineral water 'Perrier,' it leverages unique expertise to develop a premium sparkling drink line.

- Raspberry Rose 330ml - Lime Ginger 330ml

In daily life, neither beauticians nor clients can encounter every product on the market. GO TODAY SHAiRE SALON aims to serve as a place that creates 'moments of encounter' with new products through the shared salon space.

Just as clients naturally talk to friends about their new haircut or image change after leaving the salon, salon experiences naturally enter everyday conversations.

By adding one more experience we’ve delivered, it can spread through conversation. This applies not only to clients but also to the beauticians themselves.

While GO TODAY SHAiRE SALON’s direct customers are the beauticians, we aim to deliver experiences that reach the end clients as well.

We hope the salon visit becomes a place that sparks conversations beyond the space itself—creating shared memories. We want to start this ripple effect through this collaboration.

Comment from Maison Perrier (Nichi-Futsu Trading Co., Ltd.)

Bringing 'Enriching Every Moment' to the Salon

Maison Perrier was born in 2024 as a sister brand to Perrier.

The brand’s concept is 'enriching every moment.'

Through this initiative, we sincerely hope that the time clients spend at the salon becomes slightly more pleasant and enriched by enjoying Maison Perrier.

Transforming One Beautician’s Initiative into a System for 1,200

Ever since my days as a manager observing the front lines, one thing has always stayed with me: so many beauticians were personally spending their own money to prepare snacks and drinks to make their time with clients more enjoyable.

I’ve always remembered that image. While these individual efforts are wonderful, there are limits to what one person can do.

I’ve long envisioned that through the GO TODAY SHAiRE SALON platform, we could deliver this 'hospitality' as a system.

Thanks to our collaboration with Maison Perrier, we’ve finally taken that first step. I believe this initiative supports not only client interactions but also connects conversations among beauticians in the backroom, becoming a hub for dialogue between clients and beauticians.

We hope to further expand the potential of the shared salon space through more corporate collaborations like this.

Nishiyama Katsusuke, Marketing & PR, GO TODAY SHAiRE SALON

Related Links

- Maison Perrier Official Shop: https://shop.nbkk.co.jp/collections/maison_perrier - Maison Perrier Japan Official Instagram: https://www.instagram.com/maisonperrier_japan/

Contact for This Matter

GO TODAY SHAiRE SALON Co., Ltd. Public Relations & Marketing Contact: Katsusuke Nishiyama Inquiry Form: https://www.shairesalon-go.today/contact/

About GO TODAY SHAiRE SALON

As a pioneer in shared salons, we operate Japan’s largest platform for freelance beauticians, with over 60 locations nationwide and more than 1,200 registered freelance beauticians.

We provide optimized private rooms and full amenities to support the independent work of hairstylists, nailists, and eyelash artists.

Official Website: https://www.shairesalon-go.today/

Company Overview

Company Name: GO TODAY SHAiRE SALON Co., Ltd.

Headquarters: Ohtabata Building 9F, 1-9-2 Jingumae, Shibuya-ku, Tokyo

CEO: Kunihiko Ohba