Into the Era of Quantifying Design. Glover Transship × Montag Design Launch Design Evaluation Service "Keyfactor for Design"
Glover Transship and Montag Design have partnered to launch "Keyfactor for Design," a new service that quantitatively evaluates design. By combining data science with the practical expertise of top designers, it aims to objectify and visualize traditionally subjective design evaluations, thereby enhancing corporate decision-making.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 17:30
- 🔍 Collected: April 29, 2026 at 09:01
- 🤖 AI Analyzed: April 29, 2026 at 09:04 (2 min after Collected)
Glover Transship Inc. (Headquarters: Nihonbashi, Chuo-ku, Tokyo; hereinafter "the Company") has entered into a business alliance with Montag Design (Shibaura, Minato-ku, Tokyo), a creative studio, and has commenced offering "Keyfactor for Design," a new service that quantitatively evaluates design.
The purpose of this service is to enhance corporate decision-making by integrating data science with the practical knowledge of top designers, thereby quantifying and visualizing design evaluations that were traditionally dependent on subjectivity.
While design is a crucial element directly linked to brand value and purchasing decisions, its evaluation often tends to be personal, with decisions frequently made without clear metrics.
As a result, challenges such as difficulties in internal consensus building and ambiguity in improvement directions have arisen.
Against this backdrop, the Company has succeeded in establishing a new design evaluation method by combining a data-driven evaluation foundation with Montag Design's advanced creative expertise.
### About Glover Transship Inc.
Glover Transship Inc. provides marketing support utilizing data science and AI, as well as planning and strategic design in the creative domain.
We offer end-to-end services from strategy formulation based on data analysis to execution, supporting reproducible decision-making by visualizing customer psychology and market structures.
### About Montag Design
Montag Design is a creative studio that handles brand design and spatial production, centered on product design.
Based on the philosophy of "questioning existing values," we design the experiential value itself, traversing sensory domains beyond just sight, including sound and scent.
Additionally, we have designers who have been involved in UX design and world-building for the PlayStation series, offering consistent creative services from concept design to output.
### Service Overview
"Keyfactor for Design" is a design evaluation service that quantitatively assesses the completeness of brands and creatives and visualizes it as an index usable for decision-making.
Traditionally, the quality of design tended to rely on intuition and experience, often leading to ambiguous judgment criteria. This service analyzes from multiple perspectives such as consistency with brand concept, target suitability, visual impression, positioning against competitors, and consistency of worldview. The evaluation results, scored by a proprietary algorithm, are presented in a comparable format, making it easy to grasp superiorities and areas for improvement.
Furthermore, in addition to objective analysis through data science, the service incorporates the expertise of top designers to build an evaluation framework linked to brand strategy. It supports improved decision-making accuracy in various scenarios, including verification during new brand launches, evaluation during rebranding, improvement of advertising creatives, and comparative review of multiple proposals.
Keyfactors Service Site: https://www.keyfactors.tech
### Future Developments
Moving forward, we will enhance analytical accuracy by accumulating evaluation data and further develop design generation and improvement suggestion functions utilizing AI, thereby promoting advanced decision-making in the design domain.
### Company Information
Glover Transship Inc.
URL: https://glovertransship.com
Montag Design
URL: https://www.montagdesign.com/
### Contact for this matter
Glover Transship Inc.
Email: t.takai@g-transship.com
Keywords:
The purpose of this service is to enhance corporate decision-making by integrating data science with the practical knowledge of top designers, thereby quantifying and visualizing design evaluations that were traditionally dependent on subjectivity.
While design is a crucial element directly linked to brand value and purchasing decisions, its evaluation often tends to be personal, with decisions frequently made without clear metrics.
As a result, challenges such as difficulties in internal consensus building and ambiguity in improvement directions have arisen.
Against this backdrop, the Company has succeeded in establishing a new design evaluation method by combining a data-driven evaluation foundation with Montag Design's advanced creative expertise.
### About Glover Transship Inc.
Glover Transship Inc. provides marketing support utilizing data science and AI, as well as planning and strategic design in the creative domain.
We offer end-to-end services from strategy formulation based on data analysis to execution, supporting reproducible decision-making by visualizing customer psychology and market structures.
### About Montag Design
Montag Design is a creative studio that handles brand design and spatial production, centered on product design.
Based on the philosophy of "questioning existing values," we design the experiential value itself, traversing sensory domains beyond just sight, including sound and scent.
Additionally, we have designers who have been involved in UX design and world-building for the PlayStation series, offering consistent creative services from concept design to output.
### Service Overview
"Keyfactor for Design" is a design evaluation service that quantitatively assesses the completeness of brands and creatives and visualizes it as an index usable for decision-making.
Traditionally, the quality of design tended to rely on intuition and experience, often leading to ambiguous judgment criteria. This service analyzes from multiple perspectives such as consistency with brand concept, target suitability, visual impression, positioning against competitors, and consistency of worldview. The evaluation results, scored by a proprietary algorithm, are presented in a comparable format, making it easy to grasp superiorities and areas for improvement.
Furthermore, in addition to objective analysis through data science, the service incorporates the expertise of top designers to build an evaluation framework linked to brand strategy. It supports improved decision-making accuracy in various scenarios, including verification during new brand launches, evaluation during rebranding, improvement of advertising creatives, and comparative review of multiple proposals.
Keyfactors Service Site: https://www.keyfactors.tech
### Future Developments
Moving forward, we will enhance analytical accuracy by accumulating evaluation data and further develop design generation and improvement suggestion functions utilizing AI, thereby promoting advanced decision-making in the design domain.
### Company Information
Glover Transship Inc.
URL: https://glovertransship.com
Montag Design
URL: https://www.montagdesign.com/
### Contact for this matter
Glover Transship Inc.
Email: t.takai@g-transship.com
Keywords: