Global Growth Begins Collaboration with Hakuhodo DY ONE in the LIVE Commerce Domain of TikTok Shop
Global Growth and Hakuhodo DY ONE have partnered to strengthen their LIVE commerce support for TikTok Shop. They will provide a joint testing environment and foster creators to help brands seamlessly enter social commerce.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 23:00
- 🔍 Collected: April 7, 2026 at 14:30
- 🤖 AI Analyzed: April 20, 2026 at 21:35 (319h 5m after Collected)
Global Growth Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, CEO: Kazutaka Ueno, hereinafter Global Growth), which operates the TikTok LIVE partner agency "GGTK", will collaborate with Hakuhodo DY ONE Inc. (Headquarters: Minato-ku, Tokyo, CEO: Hiroaki Kitazume, hereinafter Hakuhodo DY ONE) to significantly strengthen its support system in the LIVE commerce area for TikTok Shop operations.
As an official TikTok Shop Creator Agency Partner (CAP), we possess one of Japan's largest creator networks and dedicated broadcast studios. Through this collaboration, we will deepen our partnership with "BUZZ BUY BOOSTER™", a total support service for TikTok Shop utilization provided by Hakuhodo DY ONE, aiming to improve the value provided to companies.
Background
Since its landing in Japan in June 2025, TikTok Shop has grown rapidly as an EC function that seamlessly connects content viewing to purchasing. Among these, LIVE commerce is attracting attention as an important sales channel that conveys the appeal of products in real-time and encourages immediate purchases.
To date, we opened Japan's first dedicated TikTok LIVE studio "GGTK Akasaka Studio" (currently relocated and expanded to "GGTK Tokyo No. 1 Studio") in 2024, and have accumulated vast knowledge regarding LIVE broadcasting through the training and management of over 5,500 creators.
Against this background, we will integrate our "broadcasting know-how, production environment, and human resources" with Hakuhodo DY ONE's "extensive client network and operational expertise." By comprehensively producing companies' LIVE commerce strategies from planning to execution, we aim to contribute to business growth and brand value improvement.
Main Collaboration Details
1. Operation of the TikTok account "1LDK Item Laboratory"
We will operate a joint account for TikTok Shop, "1LDK Item Laboratory", aiming to accumulate LIVE commerce knowledge, monetize through affiliate rewards, and commercialize the account as an advertising product.
2. Cultivation of Creators (LIVE Commerce Streamers)
Utilizing the "1LDK Item Laboratory" as a training ground for creators, we will establish a system capable of stably dispatching creators to corporate accounts.
3. Development of Data-driven Broadcasting Formats
Based on detailed analysis of engagement, comments, and sales data, we will proceed with the development of LIVE broadcasting formats optimized for TikTok Shop.
4. Provision of a Test Marketing Environment
We will offer the "1LDK Item Laboratory" to companies as a test environment for LIVE commerce, supporting everything from demonstrating effectiveness to full-scale implementation. It is possible to trial LIVE commerce without opening a TikTok Shop account in-house.
Future Outlook
Global Growth will continue to accelerate the expansion of its studio facilities and creator support, leading the Japanese LIVE commerce market.
As an official TikTok Shop Creator Agency Partner (CAP), we possess one of Japan's largest creator networks and dedicated broadcast studios. Through this collaboration, we will deepen our partnership with "BUZZ BUY BOOSTER™", a total support service for TikTok Shop utilization provided by Hakuhodo DY ONE, aiming to improve the value provided to companies.
Background
Since its landing in Japan in June 2025, TikTok Shop has grown rapidly as an EC function that seamlessly connects content viewing to purchasing. Among these, LIVE commerce is attracting attention as an important sales channel that conveys the appeal of products in real-time and encourages immediate purchases.
To date, we opened Japan's first dedicated TikTok LIVE studio "GGTK Akasaka Studio" (currently relocated and expanded to "GGTK Tokyo No. 1 Studio") in 2024, and have accumulated vast knowledge regarding LIVE broadcasting through the training and management of over 5,500 creators.
Against this background, we will integrate our "broadcasting know-how, production environment, and human resources" with Hakuhodo DY ONE's "extensive client network and operational expertise." By comprehensively producing companies' LIVE commerce strategies from planning to execution, we aim to contribute to business growth and brand value improvement.
Main Collaboration Details
1. Operation of the TikTok account "1LDK Item Laboratory"
We will operate a joint account for TikTok Shop, "1LDK Item Laboratory", aiming to accumulate LIVE commerce knowledge, monetize through affiliate rewards, and commercialize the account as an advertising product.
2. Cultivation of Creators (LIVE Commerce Streamers)
Utilizing the "1LDK Item Laboratory" as a training ground for creators, we will establish a system capable of stably dispatching creators to corporate accounts.
3. Development of Data-driven Broadcasting Formats
Based on detailed analysis of engagement, comments, and sales data, we will proceed with the development of LIVE broadcasting formats optimized for TikTok Shop.
4. Provision of a Test Marketing Environment
We will offer the "1LDK Item Laboratory" to companies as a test environment for LIVE commerce, supporting everything from demonstrating effectiveness to full-scale implementation. It is possible to trial LIVE commerce without opening a TikTok Shop account in-house.
Future Outlook
Global Growth will continue to accelerate the expansion of its studio facilities and creator support, leading the Japanese LIVE commerce market.