GISUCO Launches "RED Mania®︎" Marketing Service on May 1st to Boost Awareness and Sales for Japanese Companies in the Chinese Market via China's SNS "RED"

GISUCO Co., Ltd., headquartered in Minato-ku, Tokyo, which supports companies in solving business challenges through system development and marketing, will officially release "RED Mania®︎," a service for operating and marketing on the Chinese SNS "RED (Xiaohongshu)," starting May 1st. "RED Mania®︎" is a comprehensive service that utilizes a local Chinese team and an influencer network to provide official RED account operation agency, influencer casting, and overseas expansion support for the Chinese market. It aims to support the expansion of recognition and purchase behavior for Japanese companies' products and services in the Chinese market, based on local trends, consumer needs, and platform-specific rules. "RED" marketing is gaining increasing attention due to the expanding Chinese market and inbound demand. China remains one of the world's largest consumer markets, with the total retail sales of consumer goods projected to reach 50,120.22 billion yuan in 2025, a 3.7% increase year-on-year, according to the National Bureau of Statistics of China (※1). In addition, according to the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in 2025 set a new annual record of 42,683,600, indicating continued growth in inbound demand (※2). In this context, advancing into the Chinese market and creating touchpoints with Chinese tourists remains a crucial theme for Japanese companies. Among these efforts, China's SNS "RED (Xiaohongshu)" has gained significant prominence. RED is widely used as a platform for collecting information before travel and purchases, with approximately 300 million monthly users. Furthermore, about 63% of Chinese people considering overseas travel use it, making it a vital touchpoint for approaching the Chinese market. It has become an indispensable presence for companies as a medium that can create connections through word-of-mouth and experiences, reaching segments that are difficult to access through search engines and advertising alone. On the other hand, marketing utilizing RED requires careful consideration of local trends and consumer sentiment in message design. Additionally, for operations managed solely within Japan, it is challenging to comply with platform-specific rules and regulations, creating hurdles for stable operation. In response to these circumstances, GISUCO Co., Ltd. will begin providing the "RED Mania®︎" marketing service, which leverages the expertise of local Chinese members and an influencer network to support safe and authentic RED operations. ※1: National Bureau of Statistics of China "Total Retail Sales of Consumer Goods in December 2025" ※2: Japan National Tourism Organization (JNTO) "Estimated Number of International Visitors to Japan (December 2025)" What is "RED Mania®︎," a service strengthened by a local Chinese team operation system? "RED Mania®︎" is a marketing support service that utilizes RED. It leverages a local Chinese team operation system and an influencer network to support Japanese companies' outreach to the Chinese market. https://gisuco.com/redmania/ ■ Service Details and Features ◆ Official RED Account Operation Agency We provide comprehensive support from planning, shooting, editing, posting, to analysis. A particular strength of "RED Mania®︎" is its operation system led by local Chinese members. This allows for effective message design based on the latest local trends and consumer sentiment, enabling operations that truly reflect the real Chinese market, which is difficult to grasp from Japan alone. ◆ Influencer Casting We utilize an influencer network comprising both Japan-based and China-based influencers to cast suitable individuals according to the product or objective. This connects to effective message design tailored to the characteristics of the product or service. ◆ Overseas Expansion Support for the Chinese Market We provide comprehensive support for expanding into the Chinese market, including cross-border e-commerce and inbound tourism attraction. We collaborate with local partners to provide support tailored to each company's challenges. ■ RED Operation Track Record "RED Mania®︎" has established an operation system that complies with platform rules and regulations through collaboration with local companies. Leveraging local expertise, we support safe and authentic RED operations. Furthermore, the local Chinese team has supported RED operations for a wide range of industries, including beauty, food and beverage, tourism, healthcare, and stationery. We design and operate measures according to each objective, such as sales promotion in cross-border e-commerce, attracting Chinese visitors to Japan, and inquiries acquisition. Inquiries and Process If you are interested in communicating with the Chinese market or RED operations but "don't know what to consult first."