GATARI to Showcase 'Auris x Merchandise' Experience at Oshikatsu EXPO, Turning Goods into an Experiential Gateway to Foster Fan Relationships

GATARI Inc. will exhibit at the 'Oshikatsu EXPO' within 'Lifestyle Week [Summer],' held at Tokyo Big Sight from Wednesday, June 24 to Friday, June 26, 2026.

At this expo, visitors can experience a demo that links the 'Auris' game engine for reality with acrylic stands, adding four experiential axes: 'distance, time, movement, and choice.' In addition to special venue-exclusive effects, there will be a special free distribution of original acrylic stands that include the Auris experience.

We invite merchandise production companies looking to add new value to their goods, and IP holders wanting to expand fan-character touchpoints through both events and sales, to visit the GATARI booth at the 'Oshikatsu EXPO.'

### A New Fan Activity: Enjoying 'Auris x Merchandise' Through Four Features

- **Interaction with Your Favorite Character Starts Just by Holding Up Your Smartphone** Simply hold your smartphone over an acrylic stand to begin an interaction with the character. No special operations are needed, turning 'display' and 'carry' merchandise into a gateway for an experience you'll want to engage with again and again.

- **A Character's Voice That Reacts to Time, Place, and Movement** Messages and reactions change depending on the time of day, from 'good morning' to 'good night.' Furthermore, reactions change in real-time based on the distance from the character and your own body movements, creating an experience as if the character is right there with you in daily life.

- **Unique, On-Site Experiences Created Through Event Linkage** Merchandise enjoyed at home transforms into a venue-exclusive experience at events. Even within the same venue, the voices you hear change depending on where you are standing or walking, turning the time before and after the event into a more memorable one.

- **An Ever-Changing Experience You'll Want to Continue** Every time you choose your words, the story unfolds differently, creating an interaction that keeps you curious. This mechanism, which deepens affection for the merchandise with each experience, makes the time after purchase enjoyable.

### Turning Merchandise into a 'Memory Keeper of the Relationship with Your Favorite' with Auris

Auris proposes an experience where new dialogues are born with every touch. After a concert, receive a message of thanks from your favorite character on your acrylic stand. Walk through a sacred spot, and the character will speak of its memories. Whether on a special day or in everyday life, your relationship deepens each time you pick it up. This accumulation nurtures the merchandise into something that 'preserves the memory of your relationship.'

This experience is possible with just a smartphone and earphones. The 'Auris' app recognizes the acrylic stand to start the experience, so there is no need to embed NFC tags or print QR codes. It can be retrofitted to already-sold merchandise without any facility construction.

### The Auris x Acrylic Stand Experience at the Venue

At the GATARI booth, you can try an interaction with a character that begins simply by launching the 'Auris' app and holding your smartphone over an acrylic stand. Furthermore, a special presentation exclusive to the Oshikatsu EXPO is available. As a limited experience connecting home to a live event venue, you can enjoy a story that continues from a scene in a cafe with your favorite character before a live show, right into the concert hall. Experience three-dimensional BGM and audio that changes with body movements like sitting or walking around, powered by Yamaha Corporation's 'Sound xR Core' virtual 3D audio solution for earphones and headphones. Demos featuring characters from the MEWLIVE PROJECT will also be available.

The GATARI original character acrylic stand with the Auris experience, which you can try at the venue, will be distributed for free in limited quantities.

At the booth, individual consultations are available for IP-hosted events integrating event experiences with merchandise sales, planning new fan touchpoints, and discussing joint projects, as well as long-term strategies for improving fan engagement.