[Real Estate Agency × New Client Acquisition Success Story] Shifting from Letter DM to Form-Based Outreach Redirects 30% of Workload to Strategy — Achieving a 15% Unique Visit Rate
Key facts
- [Real Estate Agency × New Client Acquisition Success Story] Shifting from Letter DM to Form-Based Outreach Redirects 30% of Workload to Strategy — Achieving a 15% Unique Visit Rate
- A real estate agency improved operational efficiency and new client acquisition rates by adopting a sales support tool.
- Date: March 30, 2026
Direct answer
A real estate agency improved operational efficiency and new client acquisition rates by adopting a sales support tool.
- Citation
- [Real Estate Agency × New Client Acquisition Success Story] Shifting from Letter DM to Form-Based Outreach Redirects 30% of Workload to Strategy — Achieving a 15% Unique Visit Rate (March 30, 2026)
- Source
- PR Times
- Date
- March 30, 2026
A real estate agency improved operational efficiency and new client acquisition rates by adopting a sales support tool.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 00:26
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1389h 0m after Published)
FUTUREWOODS Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; CEO: Hayato Obama), provider of the sales support tool "FutureSearch," has published a case study on the adoption by Company D, a firm handling large office building rental brokerage in the Greater Tokyo area.
■ 30% of Monthly Work Hours Consumed by Direct Mail
Company D managed approximately 20 properties at any given time and relied primarily on letter direct mail (DM) to reach corporate general affairs managers and office decision-makers. However, sending DM to 100 companies per property took roughly two days, with over 30% of monthly sales hours spent on printing, stuffing envelopes, and mailing. Compounding the problem, response rates were declining, leaving no time to refine targeting.
■ A Single Message to Their Own Contact Form Sparked the Shift
The turning point came when Company D received a sales message through their own website contact form. The moment prompted the realization: "This is what outreach looks like now." During subsequent research, they discovered FutureSearch. The deciding factor was its ability to automate the entire process — from compiling a target company list based on criteria such as industry, region, and employee size, to submitting messages through each company's contact form.
No printing, stuffing, or mailing is required, and messages arrive the same day they are sent. Because contact forms are official company channels that staff check regularly, read-through rates are higher than postal DM, and there is no risk of messages being discarded unopened. Time spent reaching 100 companies dropped from two days to approximately two hours.
■ Four-Layer Filtering to Target Only Companies "Moving Right Now"
Using the reclaimed hours, Company D built a four-layer targeting framework tailored to each property's characteristics.
① Area Strategy
The three central wards — Chuo-ku, Minato-ku, and Chiyoda-ku — were designated as top-priority areas...
FAQ
What was the primary method of client acquisition used by Company D before adopting FutureSearch?
Company D primarily relied on sending letter direct mail (DM) to corporate general affairs managers and office decision-makers.
How much of Company D's monthly sales hours were consumed by direct mail operations?
Over 30% of Company D's monthly sales hours were spent on printing, stuffing envelopes, and mailing direct mail.
What inspired Company D to shift their client acquisition strategy?
Company D was inspired to shift their strategy after receiving a sales message through their own website contact form, realizing that this was a more modern approach to outreach.
What key feature of FutureSearch was the deciding factor for Company D's adoption?
The deciding factor for Company D was FutureSearch's ability to automate the entire process, from compiling target company lists to submitting messages through their contact forms.
What was the impact of using FutureSearch on the time spent reaching target companies?
The time spent reaching 100 companies dropped significantly from approximately two days to about two hours after implementing FutureSearch.