[Real Estate Brokerage x New Lead Generation Success Story] Consolidating 30% of Man-hours into "Strategy Design" by Shifting from Letter Campaigns to Form-Based Sales. A Method that Achieved a Unique Visit Rate of 15%.
Key facts
- [Real Estate Brokerage x New Lead Generation Success Story] Consolidating 30% of Man-hours into "Strategy Design" by Shifting from Letter Campaigns to Form-Based Sales. A Method that Achieved a Unique Visit Rate of 15%.
- Date: March 30, 2026
Direct answer
FUTUREWOODS Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Hayato Obama), which provides the sales support tool "FutureSearch," will release a case study of Company D, which handles rental brokerage for large office buildings in the Tokyo metropolitan area. [Details and full case study here] https://www.future-search.jp/guides/real-estate-agency-case-study ■ 30% of Monthly Man-hours Consumed by DM Dispatch Company D handles approximately 20 buildings at any given time and conducted sales
- Citation
- [Real Estate Brokerage x New Lead Generation Success Story] Consolidating 30% of Man-hours into "Strategy Design" by Shifting from Letter Campaigns to Form-Based Sales. A Method that Achieved a Unique Visit Rate of 15%. (March 30, 2026)
- Source
- PR Times
- Date
- March 30, 2026
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 05:11
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 16m after Published)
FUTUREWOODS Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Hayato Obama), which provides the sales support tool "FutureSearch," will release a case study of Company D, which handles rental brokerage for large office buildings in the Tokyo metropolitan area.
[Details and full case study here]
https://www.future-search.jp/guides/real-estate-agency-case-study
■ 30% of Monthly Man-hours Consumed by DM Dispatch
Company D handles approximately 20 buildings at any given time and conducted sales primarily through direct mail (DM) campaigns targeting corporate general affairs managers and office managers. However, sending DMs to 100 companies per building took about 2 days, with over 30% of monthly sales man-hours spent on tasks like printing, stuffing envelopes, and mailing. Furthermore, response rates continued to decline, and they faced the challenge of not having enough time to meticulously vet targets.
■ A Single Message Received on Their Own Form Became the Catalyst for Change
The catalyst for change was a single sales message received on Company D's own inquiry form. Realizing, "This is what sales looks like now," they discovered FutureSearch during their information gathering. The deciding factor for adoption was that it could automatically complete everything from collecting target company lists to sending messages to each company's inquiry form simply by setting conditions such as industry, region, and employee size.
No printing, stuffing, or mailing is required, and messages arrive on the same day they are sent. Since inquiry forms are the official contact points for companies and are regularly checked by staff, the read rate is higher compared to mailed DMs, and there is no risk of them being discarded unopened. The time required to approach 100 companies was reduced from 2 days to just about 2 hours.
■ Targeting Only "Actively Operating Companies" with a 4-Layered Segmentation
Leveraging the reduced man-hours, Company D built a 4-layered targeting strategy tailored to property characteristics.
1. Area Strategy
The three central wards of Chuo, Minato, and Chiyoda were designated as the primary focus areas...
FAQ
What was the primary challenge faced by Company D in their previous lead generation efforts?
Company D previously spent over 30% of their monthly sales man-hours on direct mail (DM) campaigns, including printing, stuffing envelopes, and mailing, with declining response rates and insufficient time for thorough target vetting.
What specific tool or service did Company D adopt to improve their lead generation process?
Company D adopted FutureSearch, a sales support tool that automates the process of collecting target company lists and sending messages to their inquiry forms based on specified conditions.
How did switching from letter campaigns to form-based sales impact Company D's operational efficiency?
The shift significantly reduced the time required to approach 100 companies from 2 days to approximately 2 hours, by eliminating manual tasks like printing and mailing.
What was the key catalyst that prompted Company D to re-evaluate their sales approach?
The catalyst for change was receiving a single sales message through Company D's own inquiry form, which made them realize the potential of modern sales communication methods.
What unique visit rate did Company D achieve after implementing the new lead generation strategy?
Company D achieved a unique visit rate of 15% by leveraging the reduced man-hours to implement a 4-layered segmentation strategy targeting actively operating companies.