[Real Estate Brokerage x New Business Success Story] Shifting from Letters to Form-Based Sales Concentrated 30% of Labor on "Strategic Design." The Method That Achieved a 15% Unique Visit Rate
Key facts
- [Real Estate Brokerage x New Business Success Story] Shifting from Letters to Form-Based Sales Concentrated 30% of Labor on "Strategic Design." The Method That Achieved a 15% Unique Visit Rate
- FUTUREWOODS, Inc., provider of the sales support tool "FutureSearch," has released a case study of Company D, a real estate firm specializing in large office building leases. Previously, Company D spent over 30% of its monthly sales hours on manually sending letter DMs, a process that was both time-consuming and yielding low response rates. By switching to FutureSearch to automate outreach through company contact forms, they reduced the time to approach 100 companies from two days to just two hours. This newfound efficiency allowed them to focus on a sophisticated four-layered targeting strategy, enabling them to pinpoint companies actively looking to move and significantly improving their sales effectiveness.
- Date: March 30, 2026
Direct answer
FUTUREWOODS, Inc., provider of the sales support tool "FutureSearch," has released a case study of Company D, a real estate firm specializing in large office building leases. Previously, Company D spent over 30% of its monthly sales hours on manually sending letter DMs, a process that was both time-consuming and yielding low response rates. By switching to FutureSearch to automate outreach through company contact forms, they reduced the time to approach 100 companies from two days to just two hours. This newfound efficiency allowed them to focus on a sophisticated four-layered targeting strategy, enabling them to pinpoint companies actively looking to move and significantly improving their sales effectiveness.
- Citation
- [Real Estate Brokerage x New Business Success Story] Shifting from Letters to Form-Based Sales Concentrated 30% of Labor on "Strategic Design." The Method That Achieved a 15% Unique Visit Rate (March 30, 2026)
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- PR Times
- Date
- March 30, 2026
FUTUREWOODS, Inc., provider of the sales support tool "FutureSearch," has released a case study of Company D, a real estate firm specializing in large office building leases. Previously, Company D spent over 30% of its monthly sales hours on manually sending letter DMs, a process that was both time-consuming and yielding low response rates. By switching to FutureSearch to automate outreach through company contact forms, they reduced the time to approach 100 companies from two days to just two hours. This newfound efficiency allowed them to focus on a sophisticated four-layered targeting strategy, enabling them to pinpoint companies actively looking to move and significantly improving their sales effectiveness.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 05:11
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 16m after Published)
FUTUREWOODS, Inc. (Headquarters: Bunkyo-ku, Tokyo, CEO: Hayato Kohama), provider of the sales support tool "FutureSearch," has released a case study on its implementation by Company D, a firm specializing in leasing large office buildings in the Tokyo metropolitan area.
【For more details and the full case study, click here】
https://www.future-search.jp/guides/real-estate-agency-case-study
■ 30% of Monthly Work Hours Were Consumed by Sending DMs
Company D regularly manages about 20 properties and has traditionally used letter-based direct mail (DM) as its main sales tactic, targeting general affairs managers and office heads at corporations. However, sending DMs to 100 companies for a single property required about two days, consuming over 30% of their monthly sales man-hours on tasks like printing, enclosing, and shipping. Compounding this, they were facing declining response rates and lacked the time to properly refine their target audience.
■ A Single Message in Their Own Contact Form Sparked the Transition
The turning point came from a single sales message Company D received through its own website's contact form. This led to a realization: "So this is what modern sales looks like." In their search for new methods, they discovered FutureSearch. The deciding factor for adopting the tool was its ability to automate the entire workflow—from compiling a target list based on criteria like industry, region, and employee size, to sending messages to each company's contact form.
There's no need for printing, envelope stuffing, or postage, and messages are delivered the same day they are sent. Because a company's contact form is an official channel checked regularly by staff, messages have a higher readership rate compared to postal DM and avoid the risk of being thrown away unopened. The time it took to reach out to 100 companies was slashed from two days to merely two hours.
■ Targeting Only "Companies on the Move" with a 4-Layered Filtering Approach
By leveraging the time saved, Company D developed a four-layered targeting strategy tailored to the specific characteristics of each property.
① Area Strategy
Setting the three central Tokyo wards—Chuo, Minato, and Chiyoda—as the highest priority areas...
FAQ
What was the primary sales method Company D used before adopting FutureSearch?
Company D primarily utilized letter-based direct mail (DM) as its main sales tactic, targeting general affairs managers and office heads at corporations.
How much of their monthly sales man-hours were consumed by sending DMs?
Sending DMs to 100 companies for a single property consumed over 30% of their monthly sales man-hours on tasks like printing, enclosing, and shipping.
What realization sparked Company D's transition to a new sales method?
The realization that a sales message received through their own website's contact form represented 'modern sales' sparked their transition.
What was the key feature of FutureSearch that led to its adoption by Company D?
The key feature was FutureSearch's ability to automate the entire workflow, from compiling target lists to sending messages via contact forms.
How did the transition to using contact forms impact the time required for outreach?
The time it took to reach out to 100 companies was drastically reduced from two days to merely two hours by using contact forms.