Success Story in Real Estate Brokerage: Shifting from Letters to Form-Based Sales Concentrates 30% of Labor on 'Strategic Design,' Achieving a 15% Unique Visit Rate
Key facts
- Success Story in Real Estate Brokerage: Shifting from Letters to Form-Based Sales Concentrates 30% of Labor on 'Strategic Design,' Achieving a 15% Unique Visit Rate
- FUTUREWOODS Co., Ltd., provider of the sales support tool "FutureSearch," has released a case study of Company D, a real estate firm specializing in leasing large office buildings in the Tokyo metropolitan area. By switching from manual direct mail to automated form-based outreach, Company D was able to reallocate 30% of its monthly labor hours from mailing tasks to strategic planning. This change drastically reduced the time required for outreach and led to a 15% unique visit rate.
- Date: March 30, 2026
Direct answer
FUTUREWOODS Co., Ltd., provider of the sales support tool "FutureSearch," has released a case study of Company D, a real estate firm specializing in leasing large office buildings in the Tokyo metropolitan area. By switching from manual direct mail to automated form-based outreach, Company D was able to reallocate 30% of its monthly labor hours from mailing tasks to strategic planning. This change drastically reduced the time required for outreach and led to a 15% unique visit rate.
- Citation
- Success Story in Real Estate Brokerage: Shifting from Letters to Form-Based Sales Concentrates 30% of Labor on 'Strategic Design,' Achieving a 15% Unique Visit Rate (March 30, 2026)
- Source
- PR Times
- Date
- March 30, 2026
FUTUREWOODS Co., Ltd., provider of the sales support tool "FutureSearch," has released a case study of Company D, a real estate firm specializing in leasing large office buildings in the Tokyo metropolitan area. By switching from manual direct mail to automated form-based outreach, Company D was able to reallocate 30% of its monthly labor hours from mailing tasks to strategic planning. This change drastically reduced the time required for outreach and led to a 15% unique visit rate.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 05:11
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 16m after Published)
FUTUREWOODS Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; CEO: Hayato Kohama), provider of the sales support tool "FutureSearch," has released a case study of its client, Company D, which handles the leasing brokerage of large office buildings in the Tokyo metropolitan area.
[For more details and the full case study, click here]
https://www.future-search.jp/guides/real-estate-agency-case-study
■ 30% of Monthly Work Hours Were Spent on Sending Direct Mail
Company D regularly manages a portfolio of about 20 properties, and its primary sales method was sending direct mail letters to corporate general affairs managers and office heads. However, sending mail to 100 companies for a single property took about two days, meaning over 30% of their monthly sales hours were consumed by tasks like printing, stuffing envelopes, and shipping. Furthermore, they faced declining response rates and lacked the time to refine their targeting.
■ A Single Message Received on Their Own Form Sparked the Shift
The turning point came when Company D received a sales message through its own inquiry form. This led to the realization, "This is what modern sales looks like." While researching, they discovered FutureSearch. The deciding factor for adoption was its ability to automate the entire process from collecting a list of target companies to sending messages to their inquiry forms, simply by setting conditions like industry, region, and employee size.
With no need for printing, stuffing, or mailing, messages are delivered the same day they are sent. Since an inquiry form is an official company channel regularly checked by the person in charge, it has a much higher readership rate than postal DM, and there is no risk of it being thrown away unopened. The time required to approach 100 companies was shortened from two days to just about two hours.
■ Targeting Only "Companies on the Move" with a 4-Layered Filter
By utilizing the hours saved, Company D developed a four-layered targeting design tailored to the characteristics of each property.
① Area Strategy
Setting the three central Tokyo wards of Chuo, Minato, and Chiyoda as the highest priority areas...
FAQ
What was the primary sales method used by Company D before adopting FutureSearch?
Company D's primary sales method involved sending direct mail letters to corporate general affairs managers and office heads for their office building leasing brokerage business.
How much of Company D's monthly sales hours were dedicated to direct mail tasks?
Over 30% of Company D's monthly sales hours were consumed by tasks related to sending direct mail, such as printing, stuffing envelopes, and shipping.
What was the key realization that led Company D to shift its sales approach?
The key realization came when Company D received a sales message through its own inquiry form, prompting them to recognize this as the modern approach to sales.
What was the deciding factor for Company D in adopting FutureSearch?
The deciding factor for adopting FutureSearch was its capability to automate the entire process from target company list collection to message delivery via inquiry forms, based on specified conditions.
How did FutureSearch impact the time required to approach 100 companies for Company D?
FutureSearch reduced the time required to approach 100 companies from two days to approximately two hours, by eliminating manual tasks like printing and mailing.