[Real Estate Brokerage x New Business Development Success Story] Shifting from Letters to Form-Based Sales Concentrates 30% of Work Hours on "Strategy Design." The Method That Achieved a 15% Unique Visit Rate
Key facts
- [Real Estate Brokerage x New Business Development Success Story] Shifting from Letters to Form-Based Sales Concentrates 30% of Work Hours on "Strategy Design." The Method That Achieved a 15% Unique Visit Rate
- FUTUREWOODS Co., Ltd. has released a case study of Company D, a large office building leasing broker in the Tokyo metropolitan area. By switching from letter-based direct mail to the sales support tool "FutureSearch," Company D was able to automate its sales approach. This change drastically reduced the man-hours required for sending DMs, which had previously consumed 30% of their monthly workload. The saved time was reallocated to strategic target planning, leading to a unique visit rate of 15% by focusing on companies actively looking to relocate.
- Date: March 30, 2026
Direct answer
FUTUREWOODS Co., Ltd. has released a case study of Company D, a large office building leasing broker in the Tokyo metropolitan area. By switching from letter-based direct mail to the sales support tool "FutureSearch," Company D was able to automate its sales approach. This change drastically reduced the man-hours required for sending DMs, which had previously consumed 30% of their monthly workload. The saved time was reallocated to strategic target planning, leading to a unique visit rate of 15% by focusing on companies actively looking to relocate.
- Citation
- [Real Estate Brokerage x New Business Development Success Story] Shifting from Letters to Form-Based Sales Concentrates 30% of Work Hours on "Strategy Design." The Method That Achieved a 15% Unique Visit Rate (March 30, 2026)
- Source
- PR Times
- Date
- March 30, 2026
FUTUREWOODS Co., Ltd. has released a case study of Company D, a large office building leasing broker in the Tokyo metropolitan area. By switching from letter-based direct mail to the sales support tool "FutureSearch," Company D was able to automate its sales approach. This change drastically reduced the man-hours required for sending DMs, which had previously consumed 30% of their monthly workload. The saved time was reallocated to strategic target planning, leading to a unique visit rate of 15% by focusing on companies actively looking to relocate.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 05:11
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 15m after Published)
FUTUREWOODS Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; CEO: Hayato Obama), provider of the sales support tool "FutureSearch," has released a case study on its implementation by Company D, a company that handles the leasing brokerage of large office buildings in the Tokyo metropolitan area.
[Click here for details and the full case study]
https://www.future-search.jp/guides/real-estate-agency-case-study
■ 30% of Monthly Work Hours Were Consumed by Sending DMs
Company D regularly managed a portfolio of about 20 buildings, and its primary sales method was sending direct mail letters to general affairs managers and office heads of corporations. However, sending DMs to 100 companies for a single building took approximately two days, meaning over 30% of their monthly sales efforts were spent on tasks like printing, stuffing envelopes, and mailing. In addition, they faced declining response rates and the challenge of not having enough time to refine their targeting.
■ A Single Message in Their Own Inquiry Form Sparked the Transition
The turning point was a single sales message that arrived in Company D's own inquiry form. Realizing "this is what modern sales looks like," they began researching and discovered FutureSearch. The deciding factor for adopting the tool was its ability to automate the entire process from collecting lists of target companies to sending messages to each company's inquiry form, simply by setting conditions like industry, region, and number of employees.
With no need for printing, stuffing, or mailing, messages are delivered on the same day they are sent. Since inquiry forms are official channels that company representatives check daily, they have a much higher read rate compared to postal DMs, and there is no risk of them being discarded unopened. The time required to approach 100 companies was shortened from two days to just about two hours.
■ Targeting Only "Actively Moving Companies" with a 4-Layered Filtering System
By leveraging the hours saved, Company D developed a four-layered targeting design tailored to the specific characteristics of each property.
① Area Strategy
Setting the three central Tokyo wards of Chuo, Minato, and Chiyoda as the highest priority areas...
FAQ
What was the primary sales method used by Company D before implementing FutureSearch?
Company D's primary sales method involved sending direct mail letters to general affairs managers and office heads of corporations.
How much of Company D's monthly work hours were dedicated to sending direct mail (DMs)?
Over 30% of Company D's monthly sales efforts were spent on tasks related to sending DMs, such as printing, stuffing envelopes, and mailing.
What prompted Company D to explore new sales methods and discover FutureSearch?
A sales message received through Company D's own inquiry form sparked their realization of modern sales approaches and led them to research FutureSearch.
What key feature of FutureSearch was the deciding factor for Company D's adoption of the tool?
The ability of FutureSearch to automate the entire process from collecting target company lists to sending messages to their inquiry forms based on set conditions was the deciding factor.
How did the implementation of FutureSearch impact the time required to approach 100 companies for Company D?
The time required to approach 100 companies was significantly reduced from approximately two days to just about two hours after implementing FutureSearch.