[Real Estate Brokerage x New Business Development Success Story] Shifting from Letters to Form-based Sales to Concentrate 30% of Man-Hours on "Strategy Design." The Method That Achieved a 15% Unique Visit Rate.
Key facts
- [Real Estate Brokerage x New Business Development Success Story] Shifting from Letters to Form-based Sales to Concentrate 30% of Man-Hours on "Strategy Design." The Method That Achieved a 15% Unique Visit Rate.
- FUTUREWOODS Inc. has released a case study on Company D, a real estate agency specializing in large office buildings. By switching from traditional letter-based direct mail to the "FutureSearch" sales tool, which utilizes website contact forms, Company D reduced the man-hours required for outreach from 2 days to just 2 hours per 100 companies. This allowed them to reallocate 30% of their sales efforts to strategic planning, developing a four-tiered targeting system that resulted in a 15% unique visit rate.
- Date: March 30, 2026
Direct answer
FUTUREWOODS Inc. has released a case study on Company D, a real estate agency specializing in large office buildings. By switching from traditional letter-based direct mail to the "FutureSearch" sales tool, which utilizes website contact forms, Company D reduced the man-hours required for outreach from 2 days to just 2 hours per 100 companies. This allowed them to reallocate 30% of their sales efforts to strategic planning, developing a four-tiered targeting system that resulted in a 15% unique visit rate.
- Citation
- [Real Estate Brokerage x New Business Development Success Story] Shifting from Letters to Form-based Sales to Concentrate 30% of Man-Hours on "Strategy Design." The Method That Achieved a 15% Unique Visit Rate. (March 30, 2026)
- Source
- PR Times
- Date
- March 30, 2026
FUTUREWOODS Inc. has released a case study on Company D, a real estate agency specializing in large office buildings. By switching from traditional letter-based direct mail to the "FutureSearch" sales tool, which utilizes website contact forms, Company D reduced the man-hours required for outreach from 2 days to just 2 hours per 100 companies. This allowed them to reallocate 30% of their sales efforts to strategic planning, developing a four-tiered targeting system that resulted in a 15% unique visit rate.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 10:16
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1379h 10m after Published)
FUTUREWOODS Inc. (Headquarters: Bunkyo-ku, Tokyo; CEO: Hayato Kohama), provider of the sales support tool "FutureSearch," has released a case study of Company D, which handles the leasing of large-scale office buildings in the Tokyo metropolitan area.
[For details and the full case study, click here]
https://www.future-search.jp/guides/real-estate-agency-case-study
■ 30% of Monthly Man-Hours Were Spent on Sending DMs
Company D regularly handled about 20 properties, conducting sales primarily through letter DMs addressed to general affairs managers and office heads. However, sending DMs to 100 companies for a single building took about two days, meaning over 30% of their monthly sales man-hours were spent on tasks like printing, enclosing, and mailing. Additionally, they faced the challenge of declining response rates and not having enough time to properly vet their targets.
■ A Single Message to Their Own Form Sparked the Shift
The turning point was a single sales message that arrived in Company D's own inquiry form. Realizing "this is what modern sales looks like," they discovered FutureSearch while researching. The deciding factor for adoption was that the tool automates the entire process, from collecting lists of target companies to sending messages to their inquiry forms, simply by setting conditions such as industry, region, and employee size.
There's no need for printing, enclosing, or mailing, and the messages are delivered the same day they're sent. Since inquiry forms are an official channel that company representatives check daily, they have a higher read rate compared to mail DMs, and there's no risk of them being discarded unopened. The time required to approach 100 companies was reduced from 2 days to just about 2 hours.
■ Targeting Only "Companies on the Move" with 4-Layer Filtering
Using the man-hours they saved, Company D built a four-layered targeting design tailored to the characteristics of their properties.
① Area Strategy
Setting the three central Tokyo wards of Chuo, Minato, and Chiyoda as the highest priority areas...
FAQ
What was the primary sales method used by Company D before adopting FutureSearch?
Company D primarily relied on sending direct mail (DMs) in the form of letters to general affairs managers and office heads for their property leasing business.
How much of their monthly man-hours was Company D dedicating to sending direct mail?
Over 30% of Company D's monthly sales man-hours were spent on tasks related to sending direct mail, including printing, enclosing, and mailing.
What was the key turning point that led Company D to explore new sales methods?
The turning point was receiving a sales message through their own inquiry form, which made them realize the effectiveness of modern sales approaches.
What was the main advantage of using FutureSearch for Company D's sales outreach?
FutureSearch automates the entire process from list collection to sending messages to inquiry forms, significantly reducing the time required and increasing message delivery and read rates.
How did Company D leverage the saved man-hours after implementing FutureSearch?
Company D utilized the saved man-hours to develop a sophisticated four-layered targeting design, specifically tailored to the characteristics of their properties.