Dramatic Acceleration in New Business Launch Speed: How General Link Achieved Business Creation with Just One Dedicated Staff and No Prior Expertise Using 'Pro Fukugyo'

Full Bet Group Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Takayuki Shirakura; hereinafter "Full Bet Group", https://fullbet-group.co.jp/) operates a side-job introduction service called "Pro Fukugyo" through its affiliated company, Pro Fukugyo Co., Ltd. (https://profuku.co.jp/). This service has now been adopted by General Link Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Shinichiro Hirose; hereinafter "General Link").

We interviewed Mr. Igarashi, the head of new business development, to understand the background and impact of this adoption.

Over 50 Projects in Six Months!? The Challenge of Launching New Businesses with Just One Dedicated Staff Member

Around last summer, momentum grew within General Link to continuously launch new business initiatives. However, the company had only one dedicated staff member responsible for new ventures.

In just six months, approximately 53 project proposals were submitted, and about 15 test marketing initiatives were conducted in parallel—placing immense strain on limited resources. The company quickly hit a wall due to resource constraints.

Investment decisions for new ventures are inherently difficult, requiring small-scale validation before full commitment.

Yet, in unfamiliar domains, even the order and methodology for validation were unclear, demanding significant preparation time.

Amid this resource crunch, the company was actively seeking professional external talent who could handle operational tasks—just as they discovered "Pro Fukugyo."

Deciding Factor: Unmatched Speed and High-Quality Talent Pool

When considering external talent, General Link prioritized more than just skill matching.

In new ventures, there was no room to provide detailed step-by-step instructions from start to finish. Instead, the company required individuals with autonomy and initiative—talent capable of co-creating the business.

When General Link communicated its goals to "Pro Fukugyo," the introduced professionals demonstrated exceptional skills and experience—truly outstanding experts.

The high quality of the talent pool and the lightning-fast matching process—from initial proposal to assignment—were decisive factors in adopting the service.

From E-Commerce Setup to Game Development: Accelerating Business Through Complete 'Knowledge Transfer'

Currently, General Link is utilizing professional talent in both e-commerce and casual game development.

In e-commerce, the company began with zero internal expertise—from product listing and inventory management to manufacturing.

However, by having professional talent involved from the initial planning phase, the company successfully achieved a complete 'knowledge transfer' of specialized expertise.

Projects progressed at a speed that would have been impossible if handled internally, and the company is now approaching the service launch phase.

In the gaming domain, the high 'traceability' of professionals—understanding the concept of the desired game and systematically breaking it down into a tangible product—has been a major driving force.

Moreover, the presence of external professionals has fostered a corporate culture that actively embraces external knowledge, creating valuable secondary benefits.

\ Visit the Launched E-Commerce Site Here \/

https://item.rakuten.co.jp/xseedlab/kitchly_01/

Key to Success: 'Articulating Challenges' and 'The Courage to Delegate'

To maximize the performance of external talent, General Link emphasizes one key principle: avoiding excessive interference.

The team aligns only on the shared goal—'what to do next'—and while monitoring progress, fully delegates the execution of tasks to the professionals.

Another critical step for companies is clearly articulating their own challenges.

General Link previously made the mistake of hiring an AI engineer solely based on the ambition to 'popularize AI,' without properly defining internal challenges or bottlenecks—resulting in project failure.

From this experience, the company learned the importance of clearly distinguishing between 'what we want to do' and 'what problems we face.'

Advice for Companies Struggling with New Ventures or Resource Shortages: Start with Process Breakdown and Consultation

For companies with no prior experience in using external talent, directly outsourcing tasks may seem daunting.

General Link recommends first conducting a detailed 'health check'—breaking down internal operations to identify where time is spent and where bottlenecks exist.

Following this analysis, "Pro Fukugyo" becomes a highly viable option.

Even General Link began with a vague request—'It would be great if someone with this skill set existed'—and gradually refined specific requirements through ongoing communication.

Companies facing resource shortages or struggling to launch new ventures should start by asking, 'Is there someone who can do this?' This simple step can uncover missing pieces and become a catalyst for significant business advancement.

Why not start with a consultation?

For business optimization or labor shortages, turn to "Pro Fukugyo"!

Pro Fukugyo

Solve business challenges instantly by utilizing professional talent in side jobs. To address hiring difficulties caused by declining labor populations, we introduce highly skilled 'ready-to-deploy professionals' with strengths in marketing and new business development.

Our talent pool includes high-caliber professionals capable of handling not only operational tasks but also upstream processes such as strategy formulation. Reduce hiring costs and time significantly, and scale your business in the shortest possible way.

With Pro Fukugyo, we enable rapid matching of professionals tailored to your business and management challenges.

Consultation for side-job opportunities

We introduce suitable job opportunities based on your experience and skills

Company Overview

Company Name: Pro Fukugyo Co., Ltd.

Website: https://profuku.co.jp/

Representative Director: Kotaro Omura

Headquarters: 6F E-Space Tower, 3-6 Maruyama-cho, Shibuya-ku, Tokyo

Established: September 3, 2024

Business: Professional sharing services