FREEDiVE Inc. and Tsukuba FC Sign Digital Partnership Agreement

FREEDiVE Inc. (Headquarters: Tsukuba City, Ibaraki Prefecture, Representative Director: Shohei Imai, hereinafter "FREEDiVE") announced that it has entered into a digital partner business agreement with "Tsukuba FC," a soccer club whose home town is Tsukuba City, Ibaraki Prefecture, effective June 1, 2026.

Through this partnership, FREEDiVE will support the establishment of a stable streaming environment by providing online streaming equipment such as WiFi devices and cameras to support Tsukuba FC's official match YouTube broadcasts.

As a company headquartered in Tsukuba City, FREEDiVE will support the activities of Tsukuba FC, a community-based sports club, from a digital perspective. By increasing not only those who "play" sports but also those who "watch," "support," and "help," FREEDiVE aims to contribute to the cultivation of regional sports culture and regional revitalization in Tsukuba City.

Background of the Partnership

Since its establishment in 1993, Tsukuba FC has operated as a community-based soccer club based in Tsukuba City, Ibaraki Prefecture, with the philosophy of "enabling everyone to enjoy sports in a wonderful environment throughout their lives."

The club is involved in creating a multi-generational sports environment, including a top men's team, a top women's team, an academy, schools, and community activities, promoting club operations rooted in the community.

Tsukuba City also upholds the basic philosophy of "Tsukuba, a town that connects through sports," and comprehensively promotes sports-related policies. To further expand the value of sports in the region, it is important to increase not only athletes and stakeholders but also those who watch games, cheer, and support, thereby broadening opportunities for interaction through sports.

In recent years, in particular, information dissemination through video streaming such as YouTube has made it possible to convey the club's appeal to those who cannot attend matches. Online streaming also plays a crucial role in regional sports for expanding touchpoints with fans and supporters, increasing club recognition, and strengthening relationships with local businesses and citizens.

Meanwhile, FREEDiVE has developed its mobile WiFi rental business and digital solution proposal business, accumulating expertise in providing communication environments, web marketing, customer touchpoint design, and digital communication.

By collaborating, both parties based in Tsukuba City will leverage FREEDiVE's expertise in the WiFi business and streaming equipment to support Tsukuba FC's official match YouTube broadcasts. The aim is to deliver the appeal and excitement of Tsukuba FC's matches to a wider audience and expand the value of regional sports through the power of digital technology.

Main Support Details of this Partnership

Under this partnership, FREEDiVE will provide online streaming equipment such as WiFi devices and cameras to support Tsukuba FC's official match YouTube broadcasts.

1. Support for Communication Environment in Official Match YouTube Broadcasts

FREEDiVE will support the establishment of a YouTube streaming environment for Tsukuba FC's official matches using WiFi devices provided by FREEDiVE.

In online sports streaming, a stable communication environment directly impacts the quality of the viewing experience. FREEDiVE will leverage its expertise as a company operating a WiFi business to support the creation of a communication environment that delivers match footage more stably.

2. Provision of Online Streaming Equipment such as Cameras

FREEDiVE will provide online streaming equipment such as cameras necessary for YouTube broadcasts, supporting Tsukuba FC in creating an environment where they can continuously broadcast their official matches.

This will enable the delivery of the excitement of the matches and the players' performances to those who cannot attend the games, strengthening relationships with existing fans and supporters, and leading to the acquisition of new fans.

3. Support for Fan Engagement through Digital Communication

Through official match YouTube broadcasts, FREEDiVE aims to increase opportunities for people to experience Tsukuba FC's matches, players, and club appeal, thereby expanding touchpoints with people both within and outside the region.

Sports spread as a culture through diverse forms of engagement, not only by those who watch at the venue but also by those who watch online, support on social media, and contribute to community activities. FREEDiVE will support Tsukuba FC's digital communication and fan development, starting with support for official match YouTube broadcasts.

Enabling everyone to enjoy sports in a wonderful environment throughout their lives

Future Outlook

Through this digital partner business agreement with Tsukuba FC, FREEDiVE will deliver the appeal of regional sports to a wider audience and, as a company rooted in Tsukuba City, will continue to contribute to the local community.

Initially, FREEDiVE will support Tsukuba FC's official match YouTube broadcasts by providing online streaming equipment such as WiFi devices and cameras, working to create an environment where the club's appeal can reach those who cannot attend matches.

Furthermore, FREEDiVE resonates with Tsukuba FC's philosophy of "enabling everyone to enjoy sports in a wonderful environment throughout their lives" and will support the club's growth and regional revitalization from the digital domain.

Moving forward, starting with support for official match YouTube broadcasts, FREEDiVE will consider possibilities for collaboration in stages to deliver the value of Tsukuba FC's activities to a wider audience, including information dissemination through official social media, strengthening broadcasts of home games and community activities, improving web access, and expanding fan communication.

By visualizing and disseminating the appeal and value of activities of regional clubs through digital means, FREEDiVE will expand touchpoints with fans, supporters, local businesses, government, and educational institutions, contributing to the cultivation of sports culture in Tsukuba City.

Comment from Daiki Tomizuka, General Manager of Business Strategy & Marketing, FREEDiVE Inc.

As a company headquartered in Tsukuba City, FREEDiVE is very pleased to be able to work with Tsukuba FC, a club engaged in community-based activities, in this way.

Tsukuba FC has long supported the sports culture of Tsukuba through its academy, schools, and community activities, in addition to the activities of its top team.

FREEDiVE has been involved in businesses such as mobile WiFi rental, digital marketing, customer touchpoint design, and information dissemination. In this partnership, we will leverage our expertise in providing communication environments and digital solutions to support Tsukuba FC's official match YouTube broadcasts, helping to deliver the club's appeal to a wider audience.

We believe that sports spread as a culture through diverse forms of engagement, not only by those who watch at the venue but also by those who support through online streaming and those who support community activities.

As a company based in Tsukuba City, we will work diligently to contribute to the development of regional sports, expand touchpoints with fans and supporters, and further revitalize Tsukuba City as a whole.

Comment from Shinnosuke Ishikawa, Representative of Tsukuba FC Inc.

We are very encouraged and delighted to welcome FREEDiVE Inc. as our digital partner and to be able to walk together.

To grow into a club that is loved and supported by more people in the community, it is essential for us at Tsukuba FC to strengthen our digital communication, including YouTube broadcasts that deliver the excitement of the stadium in real-time.

FREEDiVE will provide significant support for our official match YouTube broadcasts through the provision of WiFi devices and cameras for online streaming. With this assistance, we aim to directly convey the players' dedication and the club's appeal to those who find it difficult to attend matches, further expanding the value of regional sports.

Moving forward, we will continue to work with our partners, including FREEDiVE, and the local community to promote the development of sports culture in Tsukuba.

Working as one team to promote community building through sports

About Tsukuba FC

Tsukuba FC is a comprehensive regional sports club whose home town is Tsukuba City, Ibaraki Prefecture. Founded in 1993 mainly by students from the University of Tsukuba, it was incorporated as Tsukuba Football Club NPO in 2004. Furthermore, with the expansion of club operations and business, Tsukuba FC Inc. has now been established and, together with the NPO, is responsible for promoting sports and managing the club in the region.

With the philosophy of "enabling everyone to enjoy sports in a wonderful environment throughout their lives," the club offers a wide range of programs, including the top men's team "Joylful Honda Tsukuba FC," the top women's team "Tsukuba FC Ladies," soccer schools for junior generations, and academies such as junior youth and youth. In recent years, the club has also focused on its women's youth and girls' classes, as well as adult classes for those who want to enjoy soccer while working. The club also actively engages in community events and sports promotion activities, fostering community building through sports.

The top men's team competes in the Kanto Soccer League and aims to join J.League. The top women's team aims to join the Nadeshiko League. As a community-based club, it strives to improve athletic performance and contribute to the community.

Operating Body: Tsukuba Football Club NPO Location: 66-1 Inaoaka, Tsukuba City, Ibaraki Prefecture, AEON MALL Tsukuba A-ku Home Town: Tsukuba City, Ibaraki Prefecture Main Activity Bases: Tsukuba FC Banpaku Ground, T Field, Sports Schule Tsukuba Established: 1993 Incorporated: August 27, 2003 Official Website: https://www.tsukuba-fc.com/ Official X (formerly Twitter): https://x.com/tsukubafc Official YouTube: https://www.youtube.com/@tsukubafc

About FREEDiVE Inc.

FREEDiVE Inc. is a company headquartered in Tsukuba City, Ibaraki Prefecture, engaged in the mobile WiFi rental business and digital solution proposal business.

With the mission of "Creating a culture of self-realization through the circulation of altruism," the company addresses the challenges of individual and corporate customers through communication services, web marketing, customer touchpoint design, and digital utilization support.

Company Name: FREEDiVE Inc. Location: 1F, Hirosawa Tsukuba Building, 260-1 Onozaki, Tsukuba City, Ibaraki Prefecture Representative: Shohei Imai, Representative Director Established: June 3, 2016 Business Activities: Mobile WiFi rental business, other digital solution development business Official Website: https://freedive.co.jp/

Contact Information for Inquiries

Public Relations Department, FREEDiVE Inc. Contact Person: Daiki Tomizuka Email Address: tomizuka@freedive.co.jp Direct Line to Public Relations: 080-7119-7106 Inquiry Form: https://freedive.co.jp/contact/business-contact.html

FREEDiVE Inc.

FREEDiVE Inc. is a company headquartered in Tsukuba City, Ibaraki Prefecture, engaged in the mobile WiFi rental business and digital solution proposal business. With the mission of "Creating a culture of self-realization through the circulation of altruism," the company addresses the challenges of individual and corporate customers through communication services, web marketing, customer touchpoint design, and digital utilization support.

Company Name: FREEDiVE Inc. Head Office Location: 1F, Hirosawa Tsukuba Building, 260-1 Onozaki, Tsukuba City, Ibaraki Prefecture Representative Director: Shohei Imai Date of Incorporation: June 3, 2016 Business Activities: Mobile WiFi rental business, other digital solution development business Official Website: https://freedive.co.jp/