FrankPR Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Maki Matsuo), operator of the leather goods brand "Raffaello," which received the Ministerial Prize at the 6th Japan SDGs Award, has launched a "PR-Type LLMO Countermeasure Service" to make corporate information more likely to be cited and recommended by generative AI. LLMO (Large Language Model Optimization) refers to strategies that position a company as a "trusted information source" within responses generated by AI tools such as ChatGPT and Perplexity.

Leveraging its expertise in transforming sustainability initiatives into social recognition—such as winning the Ministerial Prize—FrankPR has entered this new domain.

Award Ceremony of the 6th Japan SDGs Award (Prime Minister's Office)

Reports indicate that "zero-click searches" have reached 68.01%, marking an era where visibility from AI, not just search engines, is essential

In June 2026, Search Engine Land reported on a study by SparkToro using Similarweb's clickstream data, revealing that 68.01% of U.S. Google searches in early 2026 resulted in no clicks to external websites—up from 60.45% in 2024. The rate of searches leading to at least one external click has declined by approximately 22.9% over the past two years.

This shift is driven by Google's tendency to provide complete answers directly on the search results page. In searches featuring AI Overviews, click-through rates have been observed to drop by about 60%. This means it is no longer sufficient for companies to merely appear in search results; what matters now is how their information is presented within search snippets and AI-generated responses, even before users visit their websites.

[Research-Backed] AI Favors Environmental and Social Responsibility. SDGs Become the Most Valuable Asset in the Age of Generative AI

Academic research increasingly confirms which types of information are more likely to be cited by AI. Studies have demonstrated a strong affinity between sustainability information and generative AI. A 2026 study by Kunkel et al. analyzing 31 LLMs found that most models exhibit more environmentally conscious attitudes than the average human. Another study by Ontrup et al. showed that LLMs tend to give non-neutral responses in contexts involving CSR (Corporate Social Responsibility) or green supply chains. Multiple independent studies suggest that corporate information aligned with environmental and social values is more likely to be evaluated and cited by generative AI.

Thus, companies with SDGs initiatives—backed by social credibility—can build an information foundation that is easily referenced by AI, increasing their chances of being cited or recommended.

Service Overview

Despite being a small-scale enterprise, FrankPR has won the Ministerial Prize at the 6th Japan SDGs Award and the Special Prize (Environmental and Welfare Category) at the 9th Ministry of the Environment Good Life Award. The company has successfully linked its sustainability efforts to societal recognition.

This service systematizes those sustainability initiatives by organizing them into information bases that generative AI can easily reference—such as third-party media, official websites, and Wikipedia—thereby supporting companies in becoming trusted entities in the AI era.

The "PR-Type LLMO Countermeasure Service" consists of four stages:

- Story Discovery (SDGs Framing): Identify valuable aspects of a company’s business and social contributions and frame them within the context of the SDGs (Sustainable Development Goals).

- External Measures (Third-Party Outreach): Increase third-party information sources that AI can reference through media interviews, press release distribution, and content publishing on platforms like note.

- Internal Measures (Website Optimization): Clearly present company profiles and award histories, and implement structured data to enable generative AI and search engines to accurately interpret corporate information.

- Authority Building: Establish sufficient notability to win awards or qualify for inclusion on Wikipedia—recognized as a high-authority source by AI.

While traditional SEO and PR strategies often focus on "where to publish," FrankPR’s distinctive approach lies in supporting clients from the ground up—starting with "what to communicate" through strategic storytelling.

Future Outlook

In an era where generative AI serves as the primary gateway to information, the failure to properly recognize socially valuable initiatives represents a loss not only for companies but for society as a whole. The activities of small and medium-sized enterprises—supporting local employment, tackling environmental issues, and improving supply chains—are vital to Japan’s sustainable development. Yet, due to insufficient outreach and information structuring, these efforts risk becoming invisible in AI-generated responses.

FrankPR aims to provide this service to 300 companies by the end of fiscal year 2026. In particular, it will target companies that are sincerely committed to the SDGs but face challenges in communication, helping them structure their social contributions into information that generative AI can accurately reference—thereby contributing to an information ecosystem where corporate efforts are properly recognized and shared with society.

Service Overview

- Name: PR-Type LLMO Countermeasure Service

- Availability: Currently being offered, including to Prime Market-listed companies

- Features: SDGs story discovery, media outreach support, AI optimization of corporate websites, Wikipedia listing support

- Pricing (excl. tax): Available upon request

- URL: https://frank-pr.jp

- note: https://note.com/frank_pr

- SDGs Wisdom Hub: https://franksdgs.com

Company Overview

- Company Name: FrankPR Co., Ltd.

- Address: 9F, Sachi Building, 1-3-1 Uchikanda, Chiyoda-ku, Tokyo

- Representative: CEO Maki Matsuo

- Founded: October 1, 2018

- Business Activities: Planning, manufacturing, and sales of the leather goods brand "Raffaello," generative AI search optimization (LLMO) support, AI adoption consulting, media operations, and consulting services

- Awards & Appearances: Ministerial Prize at the 6th Japan SDGs Award, Special Prize (Environmental and Welfare Category) at the 9th Good Life Award by the Ministry of the Environment, TEDxAwaji2025, among others

- URL: https://frank-pr.jp

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  • Source: PR TIMES
  • Category: New Product